{"id":680170,"date":"2025-07-16T12:45:18","date_gmt":"2025-07-16T09:45:18","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/sky-and-itv-renew-long-standing-content-deal\/"},"modified":"2025-07-16T12:45:18","modified_gmt":"2025-07-16T09:45:18","slug":"sky-and-itv-renew-long-standing-content-deal","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/sky-and-itv-renew-long-standing-content-deal\/","title":{"rendered":"Sky and ITV Renew Long-Standing Content Deal"},"content":{"rendered":"
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\n\tSky and ITV have extended their long-standing partnership, meaning Love Island <\/em>and I\u2019m A Celebrity\u2026 Get Me Out of Here! <\/em>will continue to sit alongside the likes of Sweetpea<\/em> and The Day of the Jackal<\/em>.<\/p>\n

\n\tITV\u2019s content and services will remain available across all Sky TV platforms in the U.K., so Sky Stream, Sky Glass and Sky Q viewers will retain access to the ITVX streaming service, as well as all of ITV\u2019s free-to-air linear channels, with the channels and ITV\u2019s on-demand content also available on the Sky Go app<\/a>.<\/p>\n

\n\tSky Q customers will also continue to enjoy a choice between on-demand catch-up content avialble on their set-top boxes, alongside the ITVX app. Financial terms of the new carriage and content deal weren\u2019t disclosed.<\/p>\n

\n\tSky group chief operating officer Nick Herm said the renewed deal continues to deliver \u201clong-term value\u201d for both parties. \u201cWhether it\u2019s live TV, streaming or on-demand straight from their box, we\u2019ll continue to bring our customers unmissable TV, all in one place,\u201d he commented.<\/p>\n

\n\tAdded ITV\u2019s chief operating officer and chief financial officer Chris Kennedy: \u201cThis is a key part of our continued commitment to deliver unmissable content to audiences, wherever and however they choose to watch.\u201d<\/p>\n

\n\tLast month, Sky and ITV, alongside Channel 4, also\u00a0confirmed their joint intent\u00a0to\u00a0launch a new advertising marketplace, offering small- and medium-size companies access to premium on-demand and streaming inventory across all three sales houses for the first time.<\/p>\n

\n\tThe collaboration, set to debut in 2026, represents a major development in television advertising, enabling new-to-TV advertisers a direct, simple way to access premium video content from the three portfolios.<\/p>\n

\n\tThe three broadcasters are also in discussions to simplify the purchase of addressable inventory for media<\/a> agencies, which includes exploring the potential of a joint agency-facing solution, based on ITV\u2019s Planet V technology<\/a>.<\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Sky and ITV have extended their long-standing partnership, meaning Love Island and I\u2019m A Celebrity\u2026 Get Me Out of Here! will continue to sit alongside the likes of Sweetpea and The Day of the Jackal. ITV\u2019s content and services will remain available across all Sky TV platforms in the U.K., so Sky Stream, Sky Glass…<\/p>\n","protected":false},"author":1,"featured_media":680171,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2025\/07\/FotoJet-2025-07-16T094742.534.jpg?w=1440&h=810&crop=1","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[124783,41166,26619,4966],"class_list":["post-680170","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-international","tag-itv","tag-sky","tag-united-kingdom"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/680170","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=680170"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/680170\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/680171"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=680170"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=680170"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=680170"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}