{"id":680180,"date":"2025-07-16T14:55:13","date_gmt":"2025-07-16T11:55:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/rough-times-for-broadcast-networks-illustrate-changing-media-landscape\/"},"modified":"2025-07-16T14:55:13","modified_gmt":"2025-07-16T11:55:13","slug":"rough-times-for-broadcast-networks-illustrate-changing-media-landscape","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/rough-times-for-broadcast-networks-illustrate-changing-media-landscape\/","title":{"rendered":"Rough times for broadcast networks illustrate changing media landscape"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf26e29b70\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf26e29b70\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/rough-times-for-broadcast-networks-illustrate-changing-media-landscape\/#Broadcast_TV_slips_below_20_of_total\" >Broadcast TV slips below 20% of total<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/rough-times-for-broadcast-networks-illustrate-changing-media-landscape\/#Content_is_distributed_over_more_platforms\" >Content is distributed over more platforms<\/a><\/li><\/ul><\/nav><\/div>\n<div>\n<div class=\"article-gallery lightGallery\">\n<div data-thumb=\"https:\/\/scx1.b-cdn.net\/csz\/news\/tmb\/2025\/rough-times-for-broadc.jpg\" data-src=\"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2025\/rough-times-for-broadc.jpg\" data-sub-html=\"A sign marks the exterior of CBS Television City studio, July 3, 2020, in Los Angeles. Credit: AP Photo\/Chris Pizzello, File\">\n<figure class=\"article-img\">\n            <img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/scx1.b-cdn.net\/csz\/news\/800a\/2025\/rough-times-for-broadc.jpg\" alt=\"Rough times for broadcast networks illustrate changing media landscape\" title=\"A sign marks the exterior of CBS Television City studio, July 3, 2020, in Los Angeles. Credit: AP Photo\/Chris Pizzello, File\" width=\"800\" height=\"465\"\/><figcaption class=\"text-darken text-low-up text-truncate-js text-truncate mt-3\">\n                A sign marks the exterior of CBS Television City studio, July 3, 2020, in Los Angeles. Credit: AP Photo\/Chris Pizzello, File<br \/>\n            <\/figcaption><\/figure>\n<\/p><\/div>\n<\/div>\n<p>Two milestones revealed this week illustrate the diminishing power of broadcast television in the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> world\u2014one fueled by the habits of young people and the other by their elders.<\/p>\n<p>During June, viewers spent more time watching streaming services than they did for broadcast and cable television combined. That h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ened for the first time ever in May, by a fraction of a percentage point, but the Nielsen company said on Tuesday that gap widened considerably in June.<\/p>\n<p>Also, for the third straight week, Nielsen said that Fox <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">News<\/a> Channel had more viewers in prime-time on weeknights than any of the main the broadcast networks ABC, CBS, NBC and Fox entertainment.<\/p>\n<p>For years, the mantra of media executives was that streaming represented the future for in-home entertainment. Now, that future has clearly arrived.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Broadcast_TV_slips_below_20_of_total\"><\/span>Broadcast TV slips below 20% of total<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In June, 46% of Americans&#8217; TV time was spent on streaming services, led by YouTube and Netflix. Cable television networks represented 23.4% and broadcast was 18.5%, for a total of just under 42%, Nielsen said. It was the first time broadcast TV had ever slipped below 20% of total TV viewing.<\/p>\n<p>&#8220;It kind of felt like the right time,&#8221; said Brian Fuhrer, Nielsen&#8217;s senior vice president for product strategy and thought leadership. &#8220;A lot of people thought it would happen more quickly.&#8221;<\/p>\n<p>The driving force in June was school ending for young people, meaning they had more time to watch TV, where Netflix <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a> like &#8220;Ginny &amp; Georgia&#8221; and &#8220;Squid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">Game<\/a>&#8221; were big hits. Roughly two-thirds of people aged 6 to 17 watched streaming ahead of conventional TV, Nielsen said.<\/p>\n<p>In June 2024, the numbers were roughly reversed\u201447.7% of people were watching conventional TV in an average minute, with 40.3% logged on to a streaming service.<\/p>\n<p>While the direction is clear, it&#8217;s not a death knell for conventional TV. June and July are fallow months, and their viewing will increase when football season begins and original episodes of comedies and dramas return, Fuhrer said.<\/p>\n<p>                                                                                                        <!-- TechX - News - In-article --><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Content_is_distributed_over_more_platforms\"><\/span>Content is distributed over more platforms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It&#8217;s also not a strict either-or situation; media companies are doing a better job spreading their content out on different platforms to give viewers a choice, he said. The growth of YouTube, which many consumers can access for free and is a portal for &#8220;traditional&#8221; TV, has also fueled streaming services.<\/p>\n<p>Fox News has occasionally eclipsed the broadcast networks in viewership before, but last week represented the seventh week it has done so in 2025, already more than 2024 and 2023 combined. It averaged 2.4 million viewers in prime time on weeknights last week, Nielsen said.<\/p>\n<p>Fox News is also taking advantage of what is traditionally the least-watched time of the year for broadcast networks, when summer nights and barbecues keep people outside. The difference this year is it has won a few weeks outside of the summer, during President Donald Trump&#8217;s inauguration week in January, for example.<\/p>\n<p>Its audience\u2014among the oldest of all television networks\u2014tends to stay pretty steady throughout the year.<\/p>\n<p class=\"article-main__note mt-4\">\n                                                \u00a9 2025 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed without permission.\n                                            <\/p>\n<p>                                        <!-- print only --><\/p>\n<div class=\"d-none d-print-block\">\n<p>\n                                                <strong>Citation<\/strong>:<br \/>\n                                                Rough times for broadcast networks illustrate changing media landscape (2025, July 16)<br \/>\n                                                retrieved 16 July 2025<br \/>\n                                                from https:\/\/techxplore.com\/news\/2025-07-rough-networks-media-landscape.html\n                                            <\/p>\n<p>\n                                            This document is subject to copyright. Apart from any fair dealing for the purpose of private study or research, no<br \/>\n                                            part may be reproduced without the written permission. The content is provided for information purposes only.\n                                            <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<p><script id=\"facebook-jssdk\" async=\"\" src=\"https:\/\/connect.facebook.net\/en_US\/sdk.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/sciencee\/\" target=\"_blank\" >Science category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/techxplore.com\/news\/2025-07-rough-networks-media-landscape.html\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sign marks the exterior of CBS Television City studio, July 3, 2020, in Los Angeles. Credit: AP Photo\/Chris Pizzello, File Two milestones revealed this week illustrate the diminishing power of broadcast television in the media world\u2014one fueled by the habits of young people and the other by their elders. During June, viewers spent more&#8230;<\/p>\n","protected":false},"author":1,"featured_media":680181,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/scx2.b-cdn.net\/gfx\/news\/hires\/2025\/rough-times-for-broadc.jpg","fifu_image_alt":"","footnotes":""},"categories":[16],"tags":[],"class_list":["post-680180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sciencee"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/680180","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=680180"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/680180\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/680181"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=680180"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=680180"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=680180"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}