{"id":681125,"date":"2025-07-23T09:10:20","date_gmt":"2025-07-23T06:10:20","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/koreas-cj-enm-launches-saudi-arabia-subsidiary-in-major-middle-east-expansion\/"},"modified":"2025-07-23T09:10:20","modified_gmt":"2025-07-23T06:10:20","slug":"koreas-cj-enm-launches-saudi-arabia-subsidiary-in-major-middle-east-expansion","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/koreas-cj-enm-launches-saudi-arabia-subsidiary-in-major-middle-east-expansion\/","title":{"rendered":"Korea\u2019s CJ ENM Launches Saudi Arabia Subsidiary in Major Middle East Expansion"},"content":{"rendered":"
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\n\tK-content powerhouse CJ ENM has established a wholly owned subsidiary in Riyadh, becoming the first Korean entertainment company to set up operations in Saudi Arabia. The new entity, CJ ENM Middle East, marks a significant milestone in what the company has declared its \u201cfirst official year of global expansion,\u201d coinciding with the group\u2019s 30th anniversary in 2025.<\/p>\n

\n\t\u201cEstablishing a presence in Saudi Arabia allows us to actively engage in emerging global markets and strengthen our global competitiveness,\u201d said Yoon Sang-hyun, CEO of CJ ENM.<\/p>\n

\n\tPositioning the Middle East and North Africa (MENA) region as a strategic growth engine, CJ ENM says the subsidiary will facilitate collaborations across music, television, film, and live entertainment \u2014 including both script<\/a>ed and unscripted formats. Plans include localized audition programs built around the company\u2019s established creative ecosystem, talent development projects with regional studios, and large-scale K-pop concerts using both CJ ENM\u2019s and third-party IP.<\/p>\n

\n\t\u201cThe MENA region, and Saudi Arabia in particular, presents unprecedented potential for cultural and commercial collaboration,\u201d added Hyun Soo Kim, the CJ exec who has been named general<\/a> manager of CJ ENM Middle East. \u201cTo build strong local networks and ensure stable operations, we are partnering with Sela \u2014 Saudi Arabia\u2019s leading live events and experiences company \u2014 to expand the influence of K-culture.\u201d<\/p>\n

\n\tCJ ENM signed a strategic partnership with Sela in late 2024, building on earlier collaborations with Saudi Arabia\u2019s Ministry of Culture (2022) and Manga<\/a> Productions (2023). The company has also staged consecutive editions of its flagship K-pop fan festival KCON in Riyadh (2022 and 2023), and recently inked a content licensing deal with Shahid, the MENA region\u2019s largest local Arabic-language streaming platform, to deliver 20 premium Korean dramas to regional audiences.<\/p>\n

\n\tCJ ENM remains best known to Hollywood as the producer of Oscar-winning Parasite<\/em>, hit K-dramas like Queen of Tears<\/em>, and K-pop performance brands including KCON and the MAMA Awards. The group operates production powerhouses including Studio Dragon, Fifth Season, and CJ ENM Studios, as well as Korea\u2019s leading streamer, TVING.<\/p>\n

\n\tAmid the ongoing liberalization around entertainment in Saudi Arabia, global entertainment ocmpanies continue to view the country as a key frontier for global growth, eying a population with 62 percent of its consumers under the age of 30 and digitally engaged. The country has invested heavily in cultural development as part of its Vision 2030 national roadmap, making entertainment a strategic pillar of its post-oil economy.<\/p>\n

\n\tCJ ENM says the Riyadh office will serve as a regional hub, working closely with headquarters in Seoul to accelerate content development and partnerships across the MENA region.<\/p>\n<\/div>\n

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K-content powerhouse CJ ENM has established a wholly owned subsidiary in Riyadh, becoming the first Korean entertainment company to set up operations in Saudi Arabia. The new entity, CJ ENM Middle East, marks a significant milestone in what the company has declared its \u201cfirst official year of global expansion,\u201d coinciding with the group\u2019s 30th anniversary…<\/p>\n","protected":false},"author":1,"featured_media":681126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2025\/07\/GettyImages-2196935121-1.jpg?w=1296&h=730&crop=1","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[25196,117403,124783,81144],"class_list":["post-681125","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-asia","tag-cj-enm","tag-international","tag-saudi-arabia"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/681125","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=681125"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/681125\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/681126"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=681125"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=681125"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=681125"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}