{"id":682714,"date":"2025-08-01T23:00:35","date_gmt":"2025-08-01T20:00:35","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-adds-locations-of-interest-targeting-to-ai-max-for-search\/"},"modified":"2025-08-01T23:00:35","modified_gmt":"2025-08-01T20:00:35","slug":"google-ads-adds-locations-of-interest-targeting-to-ai-max-for-search","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-adds-locations-of-interest-targeting-to-ai-max-for-search\/","title":{"rendered":"Google Ads adds \u2018Locations of Interest\u2019 targeting to AI Max for Search"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/How-to-write-high-performing-Google-Ads-copy-with-generative-AI.png\" class=\"attachment-large size-large wp-post-image\" alt=\"How to write high-performing Google Ads copy with generative AI\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>Google Ads added a new targeting feature to AI Max for Search campaigns: \u201cLocations of Interest.\u201d The rollout <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears to be early-stage and not yet widely documented in Google Ads help resources.<\/p>\n<p><strong>How it works<\/strong>. <\/p>\n<ul class=\"wp-block-list\">\n<li>Locations of Interest is an optional, ad group-level setting in AI Max for Search.<\/li>\n<li>It allows advertisers to target users who are searching for, or have expressed interest in, specific geographic areas.<\/li>\n<li>You can select multiple locations of interest per ad group.<\/li>\n<li>These work in addition to campaign-level location targeting \u2014 and don\u2019t need to match.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"316\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/1753903478130.jpeg\" alt=\"\" class=\"wp-image-459892\" \/><\/figure>\n<p><strong>Why we care<\/strong>. Advertisers can now go beyond a user\u2019s physical location and reach people based on where they intend to be. That opens up more strategic, intent-based targeting for <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>, local services, events, and more.<\/p>\n<p><strong>Zoom out<\/strong>. Location intent has been a staple in Display and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> campaigns for years. This update brings that same sophistication to Search, where user behavior often signals high commercial intent.<\/p>\n<p><strong>Bottom line<\/strong>. AI Max for Search just got smarter, giving advertisers more precision to match ads with user intent, not just geography.<\/p>\n<p><strong>First seen.<\/strong> This update was highlighted by Google Ads Specialist <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/adriaan-dekker-google-ads-freelancer-rotterdam\/\">Adriaan Dekker<\/a> who credited Senior Google Ads Specialist <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/arpan301\/\">Arpan Banerjee<\/a> for spotting the update. <\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-locations-of-interest-targeting-to-ai-max-for-search-459885\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads added a new targeting feature to AI Max for Search campaigns: \u201cLocations of Interest.\u201d The rollout appears to be early-stage and not yet widely documented in Google Ads help resources. How it works. Locations of Interest is an optional, ad group-level setting in AI Max for Search. It allows advertisers to target users&#8230;<\/p>\n","protected":false},"author":1,"featured_media":682715,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/How-to-write-high-performing-Google-Ads-copy-with-generative-AI.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-682714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/682714","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=682714"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/682714\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/682715"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=682714"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=682714"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=682714"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}