{"id":683409,"date":"2025-08-05T18:30:24","date_gmt":"2025-08-05T15:30:24","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-lets-you-test-images-videos-in-demand-gen-campaigns\/"},"modified":"2025-08-05T18:30:24","modified_gmt":"2025-08-05T15:30:24","slug":"google-ads-lets-you-test-images-videos-in-demand-gen-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-lets-you-test-images-videos-in-demand-gen-campaigns\/","title":{"rendered":"Google Ads lets you test images, videos in Demand Gen campaigns"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Dealing-with-Google-Ads-frustrations-Poor-support-suspensions-and-rising-costs-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Dealing with Google Ads frustrations: Poor support, suspensions and rising costs\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>Google is testing a new feature that allows advertisers to run A\/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency.<\/p>\n<p><strong>How it works:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Create an A\/B test with two experiment arms.<\/li>\n<li>Google duplicates the campaign for comparison.<\/li>\n<li>Add or remove images and\/or videos in either arm.<\/li>\n<li>Set traffic split (commonly 50\/50) and total budget.<\/li>\n<li>Define your experiment dates.<\/li>\n<li>Optional: Review campaign opt-ins like video enhancements.<\/li>\n<\/ul>\n<p>Note: Changes made to the control arm sync to the treatment arm \u2013 but not the other way around. Avoid editing the treatment campaign after setup.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"556\" height=\"473\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Untitled-design-4.png\" alt=\"\" class=\"wp-image-460019\" \/><\/figure>\n<\/div>\n<p><strong>Why we care.<\/strong> Until now, you&#8217;ve had limited tools to test how visuals perform in Demand Gen campaigns. This new A\/B testing functionality gives you a structured way to compare creatives head-to-head and make data-backed decisions. You can now test different visuals across duplicated campaign arms and clearly measure which creatives drive better engagement and conversions.<\/p>\n<p><strong>Between the lines:<\/strong> This gives advertisers a clearer lens into which visual elements perform best \u2013 at a time when creative is increasingly driving performance in Google&#8217;s AI-heavy ecosystem.<\/p>\n<p><strong>Bottom line:<\/strong> With A\/B testing for images and videos now available in Demand Gen campaigns, creative testing just got real. Leveraging it early will unlock stronger insights and more optimized results.<\/p>\n<p><strong>First seen.<\/strong> The update was first highlighted by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/thomaseccel\/\">Thomas Eccel<\/a>, head of Google Ads at JvM IMPACT, on LinkedIn.<\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-test-images-videos-demand-gen-campaigns-460017\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing a new feature that allows advertisers to run A\/B tests on images and videos within Demand Gen campaigns, marking a major step toward creative performance transparency. How it works: Create an A\/B test with two experiment arms. Google duplicates the campaign for comparison. Add or remove images and\/or videos in either arm&#8230;.<\/p>\n","protected":false},"author":1,"featured_media":683410,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Dealing-with-Google-Ads-frustrations-Poor-support-suspensions-and-rising-costs-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-683409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/683409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=683409"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/683409\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/683410"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=683409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=683409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=683409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}