{"id":683654,"date":"2025-08-06T22:55:18","date_gmt":"2025-08-06T19:55:18","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/sitelinks-now-factor-into-google-performance-max-ad-strength\/"},"modified":"2025-08-06T22:55:18","modified_gmt":"2025-08-06T19:55:18","slug":"sitelinks-now-factor-into-google-performance-max-ad-strength","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/sitelinks-now-factor-into-google-performance-max-ad-strength\/","title":{"rendered":"Sitelinks now factor into Google Performance Max ad strength"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Why-phrase-match-is-losing-ground-to-broad-match-in-Google-Ads.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Why phrase match is losing ground to broad match in Google Ads\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now officially part of the equation.<\/p>\n<p><strong>Why we care.<\/strong> Sitelinks can boost engagement by offering users more paths to convert. Their absence could now drag down ad strength scores, potentially affecting campaign performance.<\/p>\n<p><strong>How it works<\/strong>. Sitelinks now appear in the asset group interface alongside images, videos, products, headlines, and de<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ions. If they\u2019re missing, the system may prompt advertisers to add them to improve ad strength.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/sitelinks-ad-strength-pmax.jpg\" alt=\"\" class=\"wp-image-460053\" \/><\/figure>\n<p><strong>What to watch<\/strong>. Advertisers should audit their Performance Max asset groups and ensure sitelinks are properly set up to avoid penalties in ad strength and maximize reach.<\/p>\n<p><strong>The discovery<\/strong>. This update was first spotted by PPC Specialist <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/vojtechaudy\/\" target=\"_blank\" rel=\"noopener\">Vojt\u011bch Audy<\/a><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/sitelinks-factor-google-pmax-ad-strength-460052\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads updated how it calculates ad strength in Performance Max campaigns and sitelinks are now officially part of the equation. Why we care. Sitelinks can boost engagement by offering users more paths to convert. Their absence could now drag down ad strength scores, potentially affecting campaign performance. How it works. Sitelinks now appear in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":683655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/Why-phrase-match-is-losing-ground-to-broad-match-in-Google-Ads.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-683654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/683654","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=683654"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/683654\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/683655"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=683654"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=683654"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=683654"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}