{"id":683808,"date":"2025-08-07T17:05:15","date_gmt":"2025-08-07T14:05:15","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/"},"modified":"2025-08-07T17:05:15","modified_gmt":"2025-08-07T14:05:15","slug":"how-generative-answers-are-changing-the-user-journey","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/","title":{"rendered":"How generative answers are changing the user journey"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_88 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6ad0cf67ef7b8\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6ad0cf67ef7b8\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#What_the_user_journey_looks_like_with_generative_answers\" >What the user journey looks like with generative answers<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#What_the_top_of_the_funnel_results_look_like\" >What the top of the funnel results look like<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#Why_the_middle_of_the_funnel_is_where_your_focus_must_shift\" >Why the middle of the funnel is where your focus must shift&nbsp;<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#7_steps_to_take_to_revamp_your_user_journey\" >7 steps to take to revamp your user journey<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#1_Restructure_your_content\" >1. Restructure your content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#2_Refresh_past-performing_content\" >2. Refresh past-performing content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#3_Start_thinking_differently\" >3. Start thinking differently<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#4_Establish_topical_authority\" >4. Establish topical authority<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#5_Interlink_your_top-of-funnel_informative_content\" >5. Interlink your top-of-funnel, informative content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#6_Allocate_your_budget_to_whats_working_today\" >6. Allocate your budget to what\u2019s working today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#7_Create_a_well-rounded_marketing_strategy\" >7. Create a well-rounded marketing strategy<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/how-generative-answers-are-changing-the-user-journey\/#From_awareness_to_action_Redefining_contents_role\" >From awareness to action: Redefining content\u2019s role<\/a><\/li><\/ul><\/nav><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/How-generative-answers-are-changing-the-user-journey.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"How generative answers are changing the user journey\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>The traditional marketing funnel is breaking \u2013 and your content is losing its place in it.<\/p>\n<p>For years, marketers built strategies around a linear journey: Awareness \u2192 Evaluation \u2192 Consideration \u2192 Purchase \u2192 Retention.&nbsp;<\/p>\n<p>At every stage, content played a pivotal role \u2013 fueling discovery, educating buyers, and driving conversion. SEO was the engine that connected it all.<\/p>\n<p>Now, generative answers are dismantling that system.<\/p>\n<p>Recent Pew data shows a stark shift in user behavior:<\/p>\n<ul class=\"wp-block-list\">\n<li>Only 8% of searches with AI summaries lead to a click \u2013 compared to 15% without them.<\/li>\n<li>Just 1% of visits result in a click on a summary link.<\/li>\n<\/ul>\n<p>While Google claims billions of clicks still h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en daily, brands and publishers are watching top-of-funnel traffic disappear in real time.<\/p>\n<p>Informational content \u2013 once the backbone of awareness \u2013 is being replaced by zero-click answers.<\/p>\n<p>Generative AI isn\u2019t just changing search. It\u2019s transforming how, when, and <strong>if<\/strong> your content enters the user journey at all.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-what-the-user-journey-looks-like-with-generative-answers\"><span class=\"ez-toc-section\" id=\"What_the_user_journey_looks_like_with_generative_answers\"><\/span>What the user journey looks like with generative answers<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Your top of the funnel, consisting of awareness and evaluation, is disrupted due to zero-click searches.&nbsp;<\/p>\n<p>Informational searches are eroding, and 27.2% of U.S. searches ended without a click in March 2025 compared to 24.4% the year prior.<\/p>\n<p>Users are clicking through to websites less often than in the past, disrupting the user journey because your informational content is no longer seen first, including your:<\/p>\n<ul class=\"wp-block-list\">\n<li>Blogs.<\/li>\n<li>Guides.<\/li>\n<li>Resources.<\/li>\n<\/ul>\n<p>Middle-funnel disruptions are also taking place at the same time.&nbsp;<\/p>\n<p>I\u2019m not saying that all of the content at the top and middle of your funnel needs replacement.&nbsp;<\/p>\n<p>Your content can still help drive decisions, but you need to do more than create a basic blog about increasing productivity to promote your app, for example.<\/p>\n<p>Informational queries are solved with generative answers, and instead of funneling leads to your website, your brand needs to show up in AI Overviews and zero-click results.<\/p>\n<p>This means the following content is <strong>less<\/strong> valuable:<\/p>\n<ul class=\"wp-block-list\">\n<li>How-to guides.<\/li>\n<li>Infographics.<\/li>\n<li>Explainer videos.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: Why your best content is invisible to AI search engines (and how to fix it in 30 minutes)<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-what-the-top-of-the-funnel-results-look-like\"><span class=\"ez-toc-section\" id=\"What_the_top_of_the_funnel_results_look_like\"><\/span>What the top of the funnel results look like<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Imagine that your significant other snores, and you want it to stop.&nbsp;<\/p>\n<p>You type, \u201chow do I stop snoring,\u201d into Google, and here\u2019s what you see:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"544\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Google-search-How-do-I-stop-snoring.png\" alt=\"Google search - How do I stop snoring\" class=\"wp-image-460075\" \/><\/figure>\n<\/div>\n<p>Sitting at the top of the results is a generative answer that breaks down:<\/p>\n<ul class=\"wp-block-list\">\n<li>Lifestyle changes that you can make to stop your significant other from snoring.<\/li>\n<li>Devices that may be used to help with snoring.<\/li>\n<li>Other considerations.<\/li>\n<\/ul>\n<p>If you expand the answer to \u201cShow all,\u201d you\u2019ll also see:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"448\" height=\"497\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Google-search-Show-all.png\" alt=\"Google search - 'Show all'\" class=\"wp-image-460076\" \/><\/figure>\n<\/div>\n<p>If someone does click on a result, there\u2019s a good chance they\u2019ll click on these articles and videos.&nbsp;<\/p>\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> videos remain a good way to drive top-of-the-funnel traffic to your brand-owned profile because this same link has its own standout section in the search results:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"687\" height=\"202\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/YouTube-video-Top-ways-to-stop-snoring.png\" alt=\"\" class=\"wp-image-460077\" \/><\/figure>\n<\/div>\n<p>You\u2019ll also notice a <em>Discussions and forums<\/em> section, where your brand can stand out:<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"441\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Google-SERPs-Discussions-and-forums.png\" alt=\"Google SERPs - Discussions and forums\" class=\"wp-image-460078\" \/><\/figure>\n<\/div>\n<p>A lot of opportunities exist to be at the top of the funnel, even in a time of generative answers, but you must think outside of your blog to expand to:<\/p>\n<ul class=\"wp-block-list\">\n<li>YouTube.<\/li>\n<li>Social media.<\/li>\n<li>Reddit.<\/li>\n<li>Quora.<\/li>\n<li>Other forums\/discussion platforms.<\/li>\n<\/ul>\n<p>The top of the funnel is also reachable via other forms of digital marketing outside of SEO, including:<\/p>\n<ul class=\"wp-block-list\">\n<li>Online ads.<\/li>\n<li>Direct email.<\/li>\n<li>Social media.<\/li>\n<li>Social media ads.<\/li>\n<\/ul>\n<p>But for search, the top of the funnel is forever transformed and is shifting toward a narrower middle-of-the-funnel world.<\/p>\n<p>The landscape of search may have changed, but there\u2019s one reason why brands can\u2019t ignore search traffic in favor of other marketing channels completely: <strong>brand awareness.<\/strong><\/p>\n<p>Brand awareness remains a pillar of making sales, and users are now finding your brand \u2013 or should be \u2013 through generative answers when searching for information.&nbsp;<\/p>\n<p>Your focus is to switch to intent-driven traffic in the middle of the funnel.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to use social and forum data to inform next-level SEO strategies<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-why-the-middle-of-the-funnel-is-where-your-focus-must-shift-nbsp\"><span class=\"ez-toc-section\" id=\"Why_the_middle_of_the_funnel_is_where_your_focus_must_shift\"><\/span>Why the middle of the funnel is where your focus must shift&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Your middle of the funnel (MOFU) is past the awareness stage of marketing and where users are considering making a purchase.<\/p>\n<p>Intent-driven searches often lead users to the MOFU, and this is where you can provide:<\/p>\n<ul class=\"wp-block-list\">\n<li>Case studies that show your solution solves real people\u2019s problems.<\/li>\n<li>Comparison guides that help users understand their options.<\/li>\n<li>Expertise that goes beyond the basic top of the funnel content.<\/li>\n<\/ul>\n<p>Search engines are cutting out the top of the funnel, but if Google is being honest about search being up <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/search\/google-search-ai-mode-update\/\" target=\"_blank\" rel=\"noopener\">10%<\/a>, the traffic has to be going somewhere.<\/p>\n<p>MOFU hits on the high-intent queries that:<\/p>\n<ul class=\"wp-block-list\">\n<li>Builds trust.<\/li>\n<li>Shows off your expertise.<\/li>\n<li>Deals with objections.<\/li>\n<\/ul>\n<p>Decisions still require research (for now), and people tend to want to perform their own due diligence before buying products.&nbsp;<\/p>\n<p>Traffic volumes may be falling, but businesses that focus on MOFU can still drive leads and revenue with content.<\/p>\n<p>Content in this stage should focus on insights and examples that no one else can offer but you.&nbsp;<\/p>\n<p>Product mentions, in the right place at the right time, will further help you build trust with answer engines and customers.<\/p>\n<p>So, where do you start?<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>letter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<p>\t\t\t\t\tMktoForms2.loadForm(&#8220;https:\/\/app-sj02.marketo.com&#8221;, &#8220;727-ZQE-044&#8221;, 16298, function(form) {<br \/>\n\t\t\t\t\t\t\/\/ form.onSubmit(function(){<br \/>\n\t\t\t\t\t\t\/\/ });<\/p>\n<p>\t\t\t\t\t\t\/\/ form.onSuccess(function (values, followUpUrl) {<br \/>\n\t\t\t\t\t\t\/\/ });<br \/>\n\t\t\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\" style=\"font-size: .75rem\">See terms.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 class=\"wp-block-heading\" id=\"h-7-steps-to-take-to-revamp-your-user-journey\"><span class=\"ez-toc-section\" id=\"7_steps_to_take_to_revamp_your_user_journey\"><\/span>7 steps to take to revamp your user journey<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<h3 class=\"wp-block-heading\" id=\"h-1-restructure-your-content\"><span class=\"ez-toc-section\" id=\"1_Restructure_your_content\"><\/span>1. Restructure your content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Streamline your content creation by adding guidelines for:<\/p>\n<ul class=\"wp-block-list\">\n<li>Formatting overhauls with clear subheadings.<\/li>\n<li>Data points that are concise and unique to your brand.<\/li>\n<li>Quotes from experts in your field.<\/li>\n<\/ul>\n<p>Remain insightful while showcasing data from your own internal data and case studies.<\/p>\n<p>Instead of adding to the conversation, you need to spark new ones with the content that you create.<\/p>\n<p>Your top-of-the-funnel content that does show up in generative answers is always a bonus.&nbsp;<\/p>\n<p>Searchers are looking for concise responses to their questions, and your content needs to have clear sections for each main point you answer.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-refresh-past-performing-content\"><span class=\"ez-toc-section\" id=\"2_Refresh_past-performing_content\"><\/span>2. Refresh past-performing content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You have a lot of content already that you can advance by following the restructuring plan above.&nbsp;<\/p>\n<p>Go through your analytics to update past performing pages with:<\/p>\n<ul class=\"wp-block-list\">\n<li>New insights.<\/li>\n<li>Examples.<\/li>\n<li>Product mentions.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Refreshing content: How to update old content to drive new traffic<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-start-thinking-differently\"><span class=\"ez-toc-section\" id=\"3_Start_thinking_differently\"><\/span>3. Start thinking differently<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You know that the MOFU is a potential traffic and lead generator. But how do you target it?&nbsp;<\/p>\n<p>Transform your content creation from information queries to:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Commercial queries<\/strong>\n<ul class=\"wp-block-list\">\n<li>Your commercial queries remain more important than ever before.<\/li>\n<li>&nbsp;Users are searching for things such as \u201cbest snoring aids\u201d or \u201cX vs Y\u201d content, which are all still performing well in search.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Transactional queries<\/strong>\n<ul class=\"wp-block-list\">\n<li>The bottom-of-the-funnel stages still provide superior results compared to the top of the funnel, and the zero-click rate is much smaller than that of both the top and middle funnels.<\/li>\n<li>Focus on transaction and navigational searches, such as:\n<ul class=\"wp-block-list\">\n<li>Buy X snoring aid<\/li>\n<li>Branded site name<\/li>\n<\/ul>\n<\/li>\n<li>Add schema markup to make content easier to interpret, build quality backlinks, and adjust your funnel-driven content.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-4-establish-topical-authority\"><span class=\"ez-toc-section\" id=\"4_Establish_topical_authority\"><\/span>4. Establish topical authority<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you still need to address topics to add to your overall topical authority, you\u2019re back to the top of the funnel.&nbsp;<\/p>\n<p>You can fill in content gaps here with:<\/p>\n<ul class=\"wp-block-list\">\n<li>Clear definitions.<\/li>\n<li>Lists and tables.<\/li>\n<li>Clear headings and structure.<\/li>\n<li>FAQ schema embeds.<\/li>\n<\/ul>\n<p>Although traffic for this type of content may not be as high as it once was, you can still derive value from it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-interlink-your-top-of-funnel-informative-content\"><span class=\"ez-toc-section\" id=\"5_Interlink_your_top-of-funnel_informative_content\"><\/span>5. Interlink your top-of-funnel, informative content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Just because your top of the funnel no longer guarantees traffic, you can still:<\/p>\n<ul class=\"wp-block-list\">\n<li>Label all of your informational content.<\/li>\n<li>Decide whether to optimize it.<\/li>\n<li>Interlink the content to create topic clusters.<\/li>\n<\/ul>\n<p>When it\u2019s no longer profitable to optimize this top-of-funnel content, refocus your efforts on your MOFU and BOFU.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How to become an industry thought leader by building content pillars<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-allocate-your-budget-to-what-s-working-today\"><span class=\"ez-toc-section\" id=\"6_Allocate_your_budget_to_whats_working_today\"><\/span>6. Allocate your budget to what\u2019s working today<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If there\u2019s one thing that everyone should take away from generative answers, it\u2019s that what works today will change. Reallocate your budget to your:<\/p>\n<ul class=\"wp-block-list\">\n<li>Demo pages.<\/li>\n<li>Product comparisons.<\/li>\n<li>Case studies.<\/li>\n<li>MOFU content.<\/li>\n<\/ul>\n<p>You\u2019ll drive less traffic than in the past, but conversion rates will rise.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-7-create-a-well-rounded-marketing-strategy\"><span class=\"ez-toc-section\" id=\"7_Create_a_well-rounded_marketing_strategy\"><\/span>7. Create a well-rounded marketing strategy<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Focus on your owned properties (i.e., your websites), but also expand into:<\/p>\n<ul class=\"wp-block-list\">\n<li>Search.<\/li>\n<li>Forums and discussion sites.<\/li>\n<li>YouTube and TikTok.<\/li>\n<\/ul>\n<p>Generative answers are surfacing answers from every site online, but there is a heavy favoritism toward sites like Reddit and Quora.&nbsp;<\/p>\n<p>Don\u2019t spam these sites, but when you can meaningfully increase conversion, do it.<\/p>\n<p>User journeys shift as disruptive channels are introduced.&nbsp;<\/p>\n<p>Businesses were once found in the Yellow Pages and through local ads only, but these are legacy options that are far less effective in the digital age.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-from-awareness-to-action-redefining-content-s-role\"><span class=\"ez-toc-section\" id=\"From_awareness_to_action_Redefining_contents_role\"><\/span>From awareness to action: Redefining content\u2019s role<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Generative answers are reshaping the user journey, but many of the same principles that existed before AI Overviews, Perplexity, and ChatGPT still hold true.<\/p>\n<p>Even Google\u2019s Gary Illyes confirms that AI search optimization requires only normal<em> SEO.<\/em><\/p>\n<p>Shift your focus to the MOFU and BOFU and away from just the top of the funnel content that Google now provides through AI Overviews.&nbsp;<\/p>\n<p>You need a complete content ecosystem that touches on all stages of the user journey, with less focus on the answers Google provides.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Want to beat AI Overviews? Produce unmistakably human content<\/em><\/strong><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/generative-answers-changing-user-journey-460073\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The traditional marketing funnel is breaking \u2013 and your content is losing its place in it. For years, marketers built strategies around a linear journey: Awareness \u2192 Evaluation \u2192 Consideration \u2192 Purchase \u2192 Retention.&nbsp; At every stage, content played a pivotal role \u2013 fueling discovery, educating buyers, and driving conversion. SEO was the engine that&#8230;<\/p>\n","protected":false},"author":1,"featured_media":683809,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/How-generative-answers-are-changing-the-user-journey.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-683808","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/683808","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=683808"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/683808\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/683809"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=683808"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=683808"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=683808"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}