{"id":683830,"date":"2025-08-07T19:40:45","date_gmt":"2025-08-07T16:40:45","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-performance-max-gets-new-controls-reporting-creative-insights\/"},"modified":"2025-08-07T19:40:45","modified_gmt":"2025-08-07T16:40:45","slug":"google-ads-performance-max-gets-new-controls-reporting-creative-insights","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-performance-max-gets-new-controls-reporting-creative-insights\/","title":{"rendered":"Google Ads Performance Max gets new controls, reporting, creative insights"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/01\/Google-Ads-logo-on-smartphone-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Google Ads logo on smartphone\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>Google is rolling out a trio of updates to Performance Max, aimed at giving advertisers more control and optimization power across campaigns. Here&#8217;s what&#8217;s new.<\/p>\n<p><strong>Sharper targeting tools<\/strong>. Campaign-level negative keyword lists are now live, allowing bulk management across multiple PMax campaigns \u2013 good for protecting brand suitability at scale.<\/p>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"1580\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Campaign-Level-Negative-Keyword-List-scaled.png\" alt=\"\" class=\"wp-image-460377\" \/><\/figure>\n<ul class=\"wp-block-list\">\n<li>Search <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">theme<\/a> limits are doubled (increased from 25 to 50 per asset group), giving advertisers more latitude to match intent-rich queries.<\/li>\n<li>Demographic controls get an upgrade with age exclusions now live and a new beta for gender exclusions rolling out.<\/li>\n<li>Device targeting is fully available, letting brands zero in on users by hardware.<\/li>\n<\/ul>\n<p><strong>Smarter acquisition and diagnostics<\/strong>. New customer reporting is more accurate: Google has reduced &#8220;Unknown&#8221; conversions by improving how it classifies first-time buyers.<\/p>\n<ul class=\"wp-block-list\">\n<li>Goal diagnostics will now flag conversion setup issues like broken tags or mismatched goals, helping advertisers troubleshoot performance problems faster.<\/li>\n<\/ul>\n<p><strong>Creative control &amp; visibility<\/strong>. Advertisers now get asset-level performance data, including clicks, conversions, and spend \u2014 across all Performance Max campaigns.<\/p>\n<ul class=\"wp-block-list\">\n<li>Assets created via Final URL Expansion are now visible and removable \u2013 a long-requested visibility boost.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"900\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Updated-reporting-to-view-assets.png\" alt=\"\" class=\"wp-image-460379\" \/><\/figure>\n<ul class=\"wp-block-list\">\n<li>Creative recommendations are getting an AI-powered assist, offering image suggestions and edits tailored to boost cross-channel performance, with one-click access to Google\u2019s native image editor.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1484\" height=\"1222\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/New-creative-recommendations.png\" alt=\"\" class=\"wp-image-460378\" \/><\/figure>\n<\/div>\n<p><strong>Why we care. <\/strong>With better audience targeting, clearer reporting on new customer acquisition, and full visibility into creative asset performance, advertisers can make smarter decisions, reduce wasted spend, and optimize campaigns more effectively. This means more efficient budget use and stronger, more measurable results. <\/p>\n<p>Also, as customer acquisition costs continue to rise, the ability to better identify and optimize for new users is a competitive edge.<\/p>\n<p><strong>Bottom line<\/strong>. Google Ads is steadily <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/16451273\" target=\"_blank\" rel=\"noopener\">opening up the Performance Max \u201cblack box.\u201d<\/a> This update pushes visibility, control, and performance a step further.<\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-performance-max-controls-reporting-creative-insights-460365\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is rolling out a trio of updates to Performance Max, aimed at giving advertisers more control and optimization power across campaigns. Here&#8217;s what&#8217;s new. Sharper targeting tools. Campaign-level negative keyword lists are now live, allowing bulk management across multiple PMax campaigns \u2013 good for protecting brand suitability at scale. Search theme limits are doubled&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-683830","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/683830","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=683830"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/683830\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=683830"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=683830"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=683830"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}