{"id":684498,"date":"2025-08-11T19:20:18","date_gmt":"2025-08-11T16:20:18","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/"},"modified":"2025-08-11T19:20:18","modified_gmt":"2025-08-11T16:20:18","slug":"surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/","title":{"rendered":"Surviving the search revolution: 7 lessons from losing weight with AI"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35ff6a36385\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35ff6a36385\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#Deja_vu_all_over_again\" >D\u00e9j\u00e0 vu all over again<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#Saddle_up\" >Saddle up<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#Good_basic_information_from_AI_but_nothing_ground-breaking\" >Good basic information from AI, but nothing ground-breaking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#The_real_game_changer\" >The real game changer<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#Travel_test\" >Travel test<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#Welcome_to_the_future\" >Welcome to the future<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#It_gave_me_solid_basic_information_which_is_all_I_really_needed\" >It gave me solid, basic information, which is all I really needed<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#It_didnt_judge_me\" >It didn\u2019t judge me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#It_talked_directly_to_me\" >It talked directly to me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#It_encouraged_me\" >It encouraged me<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#It_had_endless_patience\" >It had endless patience<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#SEO_is_dead_%E2%80%93_long_live_SEO\" >SEO is dead \u2013 long live SEO&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#How_to_thrive_in_this_new_world\" >How to thrive in this new world<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#1_Be_an_indispensable_brand\" >1. Be an indispensable brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#2_Stop_ignoring_the_niches\" >2. Stop ignoring the niches<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#3_Publish_deep_knowledge_and_original_insights\" >3. Publish deep knowledge and original insights<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#4_Share_real_stories_not_soulless_content\" >4. Share real stories, not soulless content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#5_Build_communities\" >5. Build communities<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#6_Stop_acting_like_a_robot\" >6. Stop acting like a robot<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#7_Understand_your_users_and_how_theyll_use_AI\" >7. Understand your users and how they\u2019ll use AI<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/surviving-the-search-revolution-7-lessons-from-losing-weight-with-ai\/#Conclusion\" >Conclusion<\/a><\/li><\/ul><\/nav><\/div>\n<div><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Woman-taking-a-photo-of-her-meal.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"Woman taking a photo of her meal\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>No, this isn\u2019t clickbait. It\u2019s a story of how everything is about to change.<\/p>\n<p>Lately in SEO circles, there\u2019s been a debate: will AI \u201csearch\u201d overtake Google search?<\/p>\n<p>Some insist yes, Google\u2019s days are over. This is usually followed by a pitch for them to do AIO for you (or GEO or AEO or whatever it\u2019s being called this week).<\/p>\n<p>And then there are some who confidently say <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a> of Google\u2019s demise is greatly exaggerated.&nbsp;<\/p>\n<p>Most of the talk about AI is just hype, and Google\u2019s not going anywhere. Just do SEO the way you\u2019ve always done it and you\u2019ll be fine.<\/p>\n<p>I hear many opinions on both sides, but there\u2019s one thing I\u2019ve never heard anyone articulate.<\/p>\n<p>What exactly <strong>will<\/strong> \u201csearch\u201d look like in a few years?<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-deja-vu-all-over-again\"><span class=\"ez-toc-section\" id=\"Deja_vu_all_over_again\"><\/span>D\u00e9j\u00e0 vu all over again<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These days remind me of 1995. <\/p>\n<p>Back then, the internet was mostly email, Usenet groups, and chat with fellow students and nerds across the country.&nbsp;<\/p>\n<p>As an undergrad at Rutgers, I did a project called Business Uses of the Internet.&nbsp;<\/p>\n<p>I sent a short questionnaire to webmasters of well-known brands. Most replied kindly, but very few predicted what was coming next.<\/p>\n<p>I pulled up pizzahut.com during my final presentation and said one day we\u2019d all order pizza from our computers.<\/p>\n<p>My professor and classmates stared in disbelief. (This was three months before amazon.com launched.)<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"404\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/PizzaHut-website-1995.png\" alt=\"PizzaHut website - 1995\" class=\"wp-image-460484\" \/><\/figure>\n<\/div>\n<p>Today feels the same with AI and large language models (LLMs).&nbsp;<\/p>\n<p>Everyone agrees AI will change the world, but nobody knows exactly how.&nbsp;<\/p>\n<p>Right now, AI feels like a parlor trick \u2013 fun but not practical \u2013 much like Pizza Hut\u2019s website was back then.<\/p>\n<p>But just like online ordering revolutionized food delivery, AI is poised to disrupt industries in ways we can barely imagine.&nbsp;<\/p>\n<p>What seems small today will look monumental in 30 years.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-saddle-up\"><span class=\"ez-toc-section\" id=\"Saddle_up\"><\/span>Saddle up<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Like many Americans, I\u2019ve struggled with weight loss for years.&nbsp;<\/p>\n<p>In 2009, I ran a blog about using Wii <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>s and a popular diet plan to lose weight.&nbsp;<\/p>\n<p>I lost 40 pounds that year (and gained it back), then 25 pounds in 2012 (and gained it back again). <\/p>\n<p>This year, I hit my highest weight ever \u2013 238 pounds.<\/p>\n<p>My daughter started fourth grade, qualifying her and our family for a free Every Kid Outdoors pass to National Parks.<\/p>\n<p>We planned two <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>s: one to Utah and Arizona in February and another to Montana and Wyoming in July.<\/p>\n<p>Both were planned with the help of ChatGPT and ended up being among the best trips of my life.<\/p>\n<p>One must-do activity on our list? Horseback riding in Glacier National Park.\u00a0<\/p>\n<p>The concessionaire was clear. You must weigh 225 pounds or less to ride, no exceptions, no refunds. I had seven months to lose 13 pounds.<\/p>\n<p>For months, I watched my diet and hit the gym a few times a week. By mid-June, I was still 231 \u2013 only seven pounds lost in seven months.<\/p>\n<p>At a doctor\u2019s <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ointment, I asked for a quick fix to lose six pounds in 20 days. \u201cCut out carbs,\u201d he said. Simple enough.<\/p>\n<p>When I got home, I turned to ChatGPT.<\/p>\n<p>Here\u2019s a copy of the actual chat so you can read it for yourself:<\/p>\n<ul class=\"wp-block-list\">\n<li><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/chatgpt.com\/share\/688b8819-3604-8002-b5de-7e0e89e79008\" target=\"_blank\" rel=\"noopener\">https:\/\/chatgpt.com\/share\/688b8819-3604-8002-b5de-7e0e89e79008<\/a>&nbsp;<\/li>\n<\/ul>\n<h2 class=\"wp-block-heading\" id=\"h-good-basic-information-from-ai-but-nothing-ground-breaking\"><span class=\"ez-toc-section\" id=\"Good_basic_information_from_AI_but_nothing_ground-breaking\"><\/span>Good basic information from AI, but nothing ground-breaking<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>ChatGPT gave me advice I\u2019d heard all my life: create a calorie deficit, cut carbs, hydrate, walk, get good sleep.<\/p>\n<p>But here\u2019s where things changed.<\/p>\n<p>I gave ChatGPT my weight, and it told me my exact maintenance calories and how big a deficit I\u2019d need daily to start losing weight.&nbsp;<\/p>\n<p>I\u2019d developed a rough idea of what \u201cmaintenance calories\u201d meant for years, but I\u2019d never had anyone calculate mine so precisely.<\/p>\n<p>Intrigued, I started asking questions, including some questions I\u2019d be hesitant to ask a human for fear it was a \u201cdumb question.\u201d&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Would working out add muscle weight?&nbsp;<\/li>\n<li>How many steps are 20 minutes on a treadmill?&nbsp;<\/li>\n<li>Why can\u2019t I get rid of belly fat?&nbsp;<\/li>\n<\/ul>\n<p>ChatGPT answered each one clearly in a way that was tailored to me.<\/p>\n<p>Finally, I asked it to put together a 20-day plan for me.&nbsp;<\/p>\n<p>It came through with a plan telling me the exact calories to eat and calories to burn each day.&nbsp;<\/p>\n<p>It threw in reminders to focus on high protein, high fiber, low carbs, and no sugar, alcohol, or refined carbs.&nbsp;<\/p>\n<p>It even made me a spreadsheet to track weight loss.<\/p>\n<p>Helpful. But so far, nothing a good diet coach couldn\u2019t do.<\/p>\n<p><strong><em>Dig deeper: How to blend AI and human input in your content approach<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-the-real-game-changer\"><span class=\"ez-toc-section\" id=\"The_real_game_changer\"><\/span>The real game changer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One morning at breakfast, I told it what I ate and asked it to calculate the calories. It did.&nbsp;<\/p>\n<p>Then I asked if it could track them daily rather than having me fill out a spreadsheet. It agreed to.<\/p>\n<p>From then on, after every meal and even after every little impromptu snack, I\u2019d pull out my phone and tell ChatGPT exactly what I ate.&nbsp;<\/p>\n<p>When I exercised, I\u2019d report that too.&nbsp;<\/p>\n<p>No \u201cpoints,\u201d no \u201cdiet,\u201d no coaches, just me opening my phone (which I had with me at all times anyway).&nbsp;<\/p>\n<p>Over time, I started getting more creative in what I\u2019d ask.&nbsp;<\/p>\n<p>While I was standing in the middle of Costco one day, I asked it for a shopping list of healthy snack ideas and for \u201cpermission\u201d to eat a $1.50 hot dog. (It gave both to me.)<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"639\" height=\"440\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Costco-snacks-ChatGPT.png\" alt=\"Costco snacks - ChatGPT\" class=\"wp-image-460485\" \/><\/figure>\n<\/div>\n<p>There were a few times that my daughter wanted to eat dessert with me.&nbsp;<\/p>\n<p>If I\u2019d been managing on my own, I would have said absolutely not.&nbsp;<\/p>\n<p>But ChatGPT gave me advice about portion size that literally let me have my cake and eat it too.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"669\" height=\"470\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Advice-on-portion-control-ChatGPT.png\" alt=\"Advice on portion control - ChatGPT\" class=\"wp-image-460486\" \/><\/figure>\n<\/div>\n<p>There were a few times my weight shot up 3-4 pounds, causing me to panic.&nbsp;<\/p>\n<p>When I told ChatGPT, it reassured me that it was just water retention from salty food.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"634\" height=\"927\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Water-weight-ChatGPT.png\" alt=\"Water weight - ChatGPT\" class=\"wp-image-460487\" \/><\/figure>\n<\/div>\n<p>There was one time I had an overripe banana and some strawberries.&nbsp;<\/p>\n<p>I asked for a simple recipe for a banana smoothie that I could make with my portable blender. It came through.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"648\" height=\"598\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Overripe-banana-ChatGPT.png\" alt=\"Overripe banana - ChatGPT\" class=\"wp-image-460488\" \/><\/figure>\n<\/div>\n<p>At one point, I got tired of typing in every piece of food I was eating, so I started sending it photos of my plate.&nbsp;<\/p>\n<p>It analyzed the photos and gave me an accurate breakdown of the calorie count.&nbsp;<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"646\" height=\"684\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Steak-and-broccoli-image-ChatGPT.png\" alt=\"Steak and broccoli image - ChatGPT\" class=\"wp-image-460489\" \/><\/figure>\n<\/div>\n<p>In short, ChatGPT was the embodiment of the \u201cbutler\u201d I mentioned in my article back in April 2024.<\/p>\n<p>At the end of each day, it gave me a calorie rundown. Each morning, I weighed in.<\/p>\n<p>I hit 225 in four days.<\/p>\n<p>By Day 8, I was 219.<\/p>\n<p>On Day 15, I was down to 217.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-travel-test\"><span class=\"ez-toc-section\" id=\"Travel_test\"><\/span>Travel test<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>On Day 17, we flew to Montana.&nbsp;<\/p>\n<p>Travel would be dangerous for me. Unlimited plane snacks, airport lounges, and restaurant food were a recipe for disaster.&nbsp;<\/p>\n<p>Worse, I had no scale for the next three days, so I\u2019d be flying blind. So I asked it to tailor my diet for the rest of the trip.<\/p>\n<p>Finally, the moment of truth. The time came for me to step on the scale.<\/p>\n<p>Final weigh-in: 209 lbs.<strong><\/p>\n<p><\/strong>Here\u2019s what I looked like on the horse.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1110\" height=\"1474\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Steve-Liu-horseback-riding.png\" alt=\"Steve Liu - horseback riding\" class=\"wp-image-460490\" style=\"width:700px\" \/><\/figure>\n<\/div>\n<p>And here\u2019s what I would have missed out on (in addition to $150) if I didn\u2019t make it.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1198\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Glacier-National-Park-by-Steve-Liu.png\" alt=\"Glacier National Park by Steve Liu\" class=\"wp-image-460491\" \/><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<div class=\"nl-inline-form border py-2 px-1 my-2\">\n<div class=\"row align-items-center nl-inline-container\">\n<div class=\"col-12 col-lg-3 col-xl-4 pe-md-0 pb-2 pb-lg-0\">\n<p class=\"inline-form-text text-center mb-0\">Get the newsletter search marketers rely on.<\/p>\n<\/p><\/div>\n<div class=\"col-12 col-lg-7 col-xl-6  pe-lg-0\">\n<div class=\"form-nl-inline\">\n<p>\t\t\t\t\tMktoForms2.loadForm(&#8220;https:\/\/app-sj02.marketo.com&#8221;, &#8220;727-ZQE-044&#8221;, 16298, function(form) {<br \/>\n\t\t\t\t\t\t\/\/ form.onSubmit(function(){<br \/>\n\t\t\t\t\t\t\/\/ });<\/p>\n<p>\t\t\t\t\t\t\/\/ form.onSuccess(function (values, followUpUrl) {<br \/>\n\t\t\t\t\t\t\/\/ });<br \/>\n\t\t\t\t\t});<\/p><\/div>\n<\/p><\/div>\n<div class=\"col-12 col-lg-2 col-xl-2 ps-1\">\n<p class=\"text-center mb-0\" style=\"font-size: .75rem\">See terms.<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\" \/>\n<h2 class=\"wp-block-heading\" id=\"h-welcome-to-the-future\"><span class=\"ez-toc-section\" id=\"Welcome_to_the_future\"><\/span>Welcome to the future<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Why did AI succeed where my own attempts at dieting failed?<\/p>\n<p>Like I said, this moment in history reminds me of 1995.&nbsp;<\/p>\n<p>At the time, the Pizza Hut site was considered cutting-edge. No one could imagine how the web would change in just a few years.<\/p>\n<p>Most people I observe using AI today are still in the \u201cdabble\u201d phase.&nbsp;<\/p>\n<p>Some use it like a search engine, and others use it occasionally for a quick task or two.<\/p>\n<p>But it\u2019s when people start to incorporate AI into their daily lives that everything will change.<\/p>\n<p>In this case, here\u2019s why I think AI worked for me when so many diets, programs, and books didn\u2019t.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-it-gave-me-solid-basic-information-which-is-all-i-really-needed\"><span class=\"ez-toc-section\" id=\"It_gave_me_solid_basic_information_which_is_all_I_really_needed\"><\/span>It gave me solid, basic information, which is all I really needed<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Most people don\u2019t need cutting-edge research for something like dieting. We just need the fundamentals applied to <strong>our<\/strong> situation.&nbsp;<\/p>\n<p>AI happens to be good at the basics because the web is saturated with basic content, and we have Google to thank for that.&nbsp;<\/p>\n<p>For the last 27 years, it has conditioned us to create endless content for head terms while largely ignoring the vast long tail.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-it-didn-t-judge-me\"><span class=\"ez-toc-section\" id=\"It_didnt_judge_me\"><\/span>It didn\u2019t judge me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I was able to ask ChatGPT \u201cdumb\u201d questions, sometimes over and over again, without feeling embarrassed or self-conscious.&nbsp;<\/p>\n<p>That encouraged me to ask more questions.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-it-talked-directly-to-me\"><span class=\"ez-toc-section\" id=\"It_talked_directly_to_me\"><\/span>It talked directly to me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>There wasn\u2019t a lot that ChatGPT told me that I couldn\u2019t find on a blog or forum.&nbsp;<\/p>\n<p>The difference is that I didn\u2019t have to dig for it; it distilled exactly what I needed and filtered out the noise.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-it-encouraged-me\"><span class=\"ez-toc-section\" id=\"It_encouraged_me\"><\/span>It encouraged me<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We\u2019ve all experienced where ChatGPT can get a little too flattering and unctuous.&nbsp;<\/p>\n<p>But for something like losing weight, the encouragement and motivation completely worked.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-it-had-endless-patience\"><span class=\"ez-toc-section\" id=\"It_had_endless_patience\"><\/span>It had endless patience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>A human coach would\u2019ve gotten sick of me by Day 2. ChatGPT never tires.&nbsp;<\/p>\n<p>I wasn\u2019t programming the AI. The AI was programming me \u2013 in a good way. <\/p>\n<p>Now, I have experience, knowledge, and tools I can use the next time my weight balloons out of control.<\/p>\n<p>And I find myself instinctively being \u201cgood\u201d in my day-to-day after this experience.&nbsp;<\/p>\n<p><em><strong>Editor\u2019s note:<\/strong> This story reflects a personal journey using AI to assist with weight loss. It is not medical advice. Readers should consult healthcare professionals before making changes to diet or exercise routines<\/em>.<\/p>\n<h2 class=\"wp-block-heading\" id=\"h-seo-is-dead-long-live-seo-nbsp\"><span class=\"ez-toc-section\" id=\"SEO_is_dead_%E2%80%93_long_live_SEO\"><\/span>SEO is dead \u2013 long live SEO<strong>&nbsp;<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For 27 years, Google has conditioned all of us in SEO to focus on the head.&nbsp;<\/p>\n<p>Create content such as \u201cWhat is SEO,\u201d rank in the top 3, and watch the money pour in.<\/p>\n<p>Unless you\u2019ve been living under a rock, you know that that hasn\u2019t been the case for a while now.&nbsp;<\/p>\n<p>Search Engine Land has the Position 2 organic ranking for \u201cSEO.\u201d<\/p>\n<p>But that ranking doesn\u2019t mean what it meant 10 years ago.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"1347\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/SEO-2015-vs-2025.png\" alt=\"SEO 2015 vs 2025\" class=\"wp-image-460492\" \/><\/figure>\n<\/div>\n<p>For years, we\u2019ve looked at these SERP changes as nothing but a cash grab from Google.&nbsp;<\/p>\n<p>The reality? It might be Google trying to survive.<\/p>\n<p>Google sees the writing on the wall.\u00a0<\/p>\n<p>For searches with informational search intent, people just want the answer.&nbsp;<\/p>\n<p>If they don\u2019t find it on Google, they\u2019ll go to ChatGPT or another AI chatbot.&nbsp;<\/p>\n<p>Does that mean SEO is dead?&nbsp;<\/p>\n<p>No, as long as humans are looking for things, search engine optimization will exist.&nbsp;<\/p>\n<p>But the concept of a \u201csearch engine\u201d is changing right in front of us.<\/p>\n<p>If your whole business model is built on being the top Google result for a generic question that AI can now answer in two seconds, you\u2019re on borrowed time.&nbsp;<\/p>\n<p>Those \u201csearches\u201d will be happening somewhere else.<\/p>\n<p>In the past, SEO was about getting people to find your content.<\/p>\n<p>Going forward, SEO will be about getting people to find your brand, making sure it\u2019s in the conversation when your topic comes up.<\/p>\n<p>The days of ranking generic content for a head term, sitting in the top spot, and driving huge traffic are almost over.&nbsp;<\/p>\n<p>When users ask AI about your topic, it will give a solid answer without necessarily citing you (and even if it does cite you, most people won\u2019t click).<\/p>\n<p>\u201cRanking\u201d in Google is about positions, clicks, and impressions.&nbsp;<\/p>\n<p>\u201cRanking\u201d in AI means something altogether different:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>Will AI recommend your brand over your competitors when it\u2019s having a conversation with the user?<\/li>\n<\/ul>\n<p>The opportunity now is to ensure that your brand is top-of-mind for AI so that it mentions you naturally in the flow of conversation or in response to a follow-up question.<\/p>\n<p><strong><em>Dig deeper: AI search is booming, but SEO is still not dead<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-how-to-thrive-in-this-new-world\"><span class=\"ez-toc-section\" id=\"How_to_thrive_in_this_new_world\"><\/span>How to thrive in this new world<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Ironically, there has never been more opportunity than today to be a search expert.&nbsp;<\/p>\n<p>Think about it. When someone has a \u201cconversation\u201d with AI and asks it something that\u2019s beyond its training data, how does it learn more?<\/p>\n<p>It searches.<\/p>\n<p>And not just Google or Bing.&nbsp;<\/p>\n<p>AI will query every searchable place it can find, including Amazon, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, Reddit, and your own site\u2019s search engine.<\/p>\n<p>It\u2019s not looking for broad, generic info.&nbsp;<\/p>\n<p>It\u2019s looking for detail and nuance \u2013 the kind of specific, in-the-weeds knowledge most SEOs have been ignoring for the last 27 years.<\/p>\n<p>That\u2019s where the opportunity is: Search isn\u2019t dead. It\u2019s about to explode.<\/p>\n<p>Here\u2019s what you need to do to get ready.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-be-an-indispensable-brand\"><span class=\"ez-toc-section\" id=\"1_Be_an_indispensable_brand\"><\/span>1. Be an indispensable brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Nobody searches \u201cbooks\u201d to find Amazon.&nbsp;<\/p>\n<p>Nobody searches \u201chamburgers\u201d to find McDonald\u2019s.&nbsp;<\/p>\n<p>Nobody searches \u201cvideo game console\u201d to find Nintendo.<\/p>\n<p>These brands have executed so well that people skip the search step entirely.&nbsp;<\/p>\n<p>And their brands have reached the point where Google or AI will look foolish for <strong>not<\/strong> recommending them when the subject comes up.<\/p>\n<p>A lot of companies hiring SEO talent don\u2019t have SEO problems, they have brand problems.&nbsp;<\/p>\n<p>They\u2019re frustrating customers, alienating prospects, and burning employees.&nbsp;<\/p>\n<p>No amount of \u201cSEO\u201d will ever fix that, and their problems will only be compounded in the coming age if they don\u2019t fix them.&nbsp;<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>The new SEO imperative: Building your brand<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-stop-ignoring-the-niches\"><span class=\"ez-toc-section\" id=\"2_Stop_ignoring_the_niches\"><\/span>2. Stop ignoring the niches<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google has trained us for the last 27 years to chase the big head terms.&nbsp;<\/p>\n<p>If Semrush shows a keyword with under \u201c10\u201d searches a month, we dismiss it as worthless.<\/p>\n<p>In the AI era, those extreme long-tail queries are where the real opportunity is.<\/p>\n<p>AI will likely be the one conducting those searches on the user\u2019s behalf.<\/p>\n<p>The first step is to identify underserved niches by geography, audience segment, or specific use case.<\/p>\n<p>And no, the answer is not to hire an army of inexperienced freelancers, and it\u2019s definitely not to have AI churn out watered-down content.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-3-publish-deep-knowledge-and-original-insights\"><span class=\"ez-toc-section\" id=\"3_Publish_deep_knowledge_and_original_insights\"><\/span>3. Publish deep knowledge and original insights<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Go way beyond \u201cFAQs.\u201d&nbsp;<\/p>\n<p>Build rich knowledge bases and web content that take the expertise locked inside your team\u2019s heads and internal documents and make it public for AI, Google, and, most importantly, your customers to find.<\/p>\n<p>Make sure it\u2019s crawlable. Go deep.&nbsp;<\/p>\n<p>Provide insights and helpful information, especially around your brand and your unique value propositions, including things that have never been told before.&nbsp;<\/p>\n<p>The stuff you think is \u201ctoo detailed\u201d or \u201ctoo obvious\u201d is often exactly what people need and will be asking their AIs about.<\/p>\n<p>Yes, you\u2019re letting AI \u201clearn\u201d from your content. But you\u2019re also training it to trust you.&nbsp;<\/p>\n<p>If AI sees your site as a reliable source of useful, relevant, and solid information, it\u2019s going to remember you when someone asks for recommendations.<\/p>\n<p><strong><em>Dig deeper: Want to beat AI Overviews? Produce unmistakably human content<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-4-share-real-stories-not-soulless-content\"><span class=\"ez-toc-section\" id=\"4_Share_real_stories_not_soulless_content\"><\/span>4. Share real stories, not soulless content<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The \u201cuncanny valley\u201d used to refer to AI-generated work that just seemed \u201coff.\u201d&nbsp;<\/p>\n<p>These days, of course, generative AI can produce images and videos that look completely real.<\/p>\n<p>A new \u201cuncanny valley\u201d is taking its place, especially as generative AI starts to be used universally.&nbsp;<\/p>\n<p>You may have experienced it yourself. <\/p>\n<p>The words or images may be perfect, but there\u2019s still something hollow and soulless about them.<\/p>\n<p>Tell stories on your site.&nbsp;I\u2019m not talking about fake-sounding \u201ctestimonials\u201d or overly polished case studies.&nbsp;<\/p>\n<p>I\u2019m talking about authentic conversations with real people about your products and services.&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>How they used your product.&nbsp;<\/li>\n<li>What went right (and wrong).&nbsp;<\/li>\n<li>What they were able to accomplish.&nbsp;<\/li>\n<li>What they learned.&nbsp;<\/li>\n<\/ul>\n<p>These are all details that humans will crave after AI gives them generic answers.&nbsp;<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-5-build-communities\"><span class=\"ez-toc-section\" id=\"5_Build_communities\"><\/span>5. Build communities<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google and OpenAI are paying millions to access Reddit\u2019s data for a reason: it\u2019s still one of the last places on the web where authentic conversations are happening.<\/p>\n<p>A lot of those conversations aren\u2019t exactly high quality.&nbsp;<\/p>\n<p>Brands have an opportunity to bring back their own moderated spaces where people can have real, troll-free discussions.<\/p>\n<p>Well-moderated forums continue to be the most effective method of generating relevant, helpful, timely, and detailed content at scale.&nbsp;<\/p>\n<p>It always has been, but brands couldn\u2019t justify the ROI.&nbsp;<\/p>\n<p>Since I wrote this article last year, Reddit\u2019s market cap has gone up $25 billion. It might be time to redo the math on that one.<\/p>\n<p>And don\u2019t forget the \u201ccommunity\u201d of reviewers, whether on your site or third-party sites like Trustpilot, Amazon, Yelp, or Glassdoor.&nbsp;<\/p>\n<p>Those are going to become even more valuable as AI leans on them for signals. That doesn\u2019t mean faking reviews, it means doing item 1 above.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-6-stop-acting-like-a-robot\"><span class=\"ez-toc-section\" id=\"6_Stop_acting_like_a_robot\"><\/span>6. Stop acting like a robot<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>For years, SEO professionals (and the people hiring us) have thought of our job as \u201cunderstanding the tech.\u201d That used to be true. <\/p>\n<p>Not anymore.<\/p>\n<p>In the AI era, the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> matters less. Understanding humanity matters more.<\/p>\n<p>Stop thinking:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cHow do I get a million visitors from one keyword?\u201d<\/li>\n<\/ul>\n<p>Start thinking:&nbsp;<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cHow do I be the brand that can answer a million different questions in ways that actually help people?\u201d<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-7-understand-your-users-and-how-they-ll-use-ai\"><span class=\"ez-toc-section\" id=\"7_Understand_your_users_and_how_theyll_use_AI\"><\/span>7. Understand your users and how they\u2019ll use AI<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Here\u2019s a good exercise. Just like I did with my diet plan, go to your favorite chatbot and try to accomplish a goal, the way your customers would.<\/p>\n<p>Don\u2019t just type a keyword into the box like you would on Google. <\/p>\n<p>Have a conversation. Try to get something done.<\/p>\n<p>You\u2019ll find some things AI gets uncannily right, some it gets embarrassingly wrong, and some it can\u2019t do at all. Those last two are your opportunities.<\/p>\n<p><strong><em>Dig deeper: How generative answers are changing the user journey<\/em><\/strong><\/p>\n<h2 class=\"wp-block-heading\" id=\"h-conclusion\"><span class=\"ez-toc-section\" id=\"Conclusion\"><\/span>Conclusion<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Hall of Fame baseball player \u201cWee Willie\u201d Keeler famously said \u201cKeep your eye on the ball and hit \u2018em where they ain\u2019t.\u201d&nbsp;<\/p>\n<p>I think that\u2019s fitting advice for the coming AI age.&nbsp;<\/p>\n<p>The ball is and always has been your customer.<\/p>\n<p>AI can do a lot of things well \u2013 scarily well. <\/p>\n<p>If it ultimately helps your customers, embrace it and figure out how to make your brand top-of-mind in conversations.<\/p>\n<p>But there are some things it can\u2019t do yet, and there are some things it\u2019ll never be able to do.&nbsp;<\/p>\n<p>Figure out what those are, and do them, starting with this list.<\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/surviving-search-revolution-lessons-losing-weight-ai-460483\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>No, this isn\u2019t clickbait. It\u2019s a story of how everything is about to change. Lately in SEO circles, there\u2019s been a debate: will AI \u201csearch\u201d overtake Google search? Some insist yes, Google\u2019s days are over. This is usually followed by a pitch for them to do AIO for you (or GEO or AEO or whatever&#8230;<\/p>\n","protected":false},"author":1,"featured_media":684499,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Woman-taking-a-photo-of-her-meal.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-684498","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/684498","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=684498"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/684498\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/684499"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=684498"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=684498"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=684498"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}