{"id":684750,"date":"2025-08-13T02:20:20","date_gmt":"2025-08-12T23:20:20","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/gender-exclusions-spotted-in-google-performance-max-campaigns\/"},"modified":"2025-08-13T02:20:20","modified_gmt":"2025-08-12T23:20:20","slug":"gender-exclusions-spotted-in-google-performance-max-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/gender-exclusions-spotted-in-google-performance-max-campaigns\/","title":{"rendered":"Gender exclusions spotted in Google Performance Max campaigns"},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/PMax-and-the-illusion-of-trust-\u2018Im-Google-\u2013-what-could-go-wrong.jpg\" class=\"attachment-large size-large wp-post-image\" alt=\"PMax and the illusion of trust: \u2018I\u2019m Google \u2013 what could go wrong?\u2019\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>Advertisers spotted a new beta feature in Google\u2019s Performance Max (PMax) campaigns that allows gender-based audience exclusions \u2013 giving marketers more granular control over targeting. It was first announced, as part of the Google Ads API v 21, last week. <\/p>\n<p><strong>Why we care.<\/strong> The gender exclusion option could help brands tailor messaging, product feeds, and creative for different audiences, potentially improving ROAS and conversion rates.<\/p>\n<p><strong>How it could be used:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Separate campaigns for men\u2019s and women\u2019s products.<\/li>\n<li>More relevant ad copy and creatives per audience.<\/li>\n<li>Focused product feeds for higher shopping ad relevance.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"339\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/1754914556403.jpeg\" alt=\"\" class=\"wp-image-460678\" \/><\/figure>\n<p><strong>Bottom line.<\/strong> If you have access to a Google Ads rep, now\u2019s the time to ask to be added to this beta. Early movers could capture performance gains before rivals know the feature exists.<\/p>\n<p><strong>First seen.<\/strong> This update was first seen by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/aleksejus-podpruginas-a790a046\/\" target=\"_blank\" rel=\"noopener\">Aleksejus Podpruginas<\/a>, senior Google Ads campaigns specialist at Teleperformance.<\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/gender-exclusions-google-performance-max-460673\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Advertisers spotted a new beta feature in Google\u2019s Performance Max (PMax) campaigns that allows gender-based audience exclusions \u2013 giving marketers more granular control over targeting. It was first announced, as part of the Google Ads API v 21, last week. Why we care. The gender exclusion option could help brands tailor messaging, product feeds, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":684751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/PMax-and-the-illusion-of-trust-\u2018Im-Google-\u2013-what-could-go-wrong.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-684750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/684750","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=684750"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/684750\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/684751"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=684750"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=684750"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=684750"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}