{"id":685141,"date":"2025-08-15T00:15:17","date_gmt":"2025-08-14T21:15:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-boosts-ios-app-campaigns-with-new-formats-ai-tools\/"},"modified":"2025-08-15T00:15:17","modified_gmt":"2025-08-14T21:15:17","slug":"google-boosts-ios-app-campaigns-with-new-formats-ai-tools","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-boosts-ios-app-campaigns-with-new-formats-ai-tools\/","title":{"rendered":"Google boosts iOS App campaigns with new formats, AI tools"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3befd193466\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3befd193466\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-boosts-ios-app-campaigns-with-new-formats-ai-tools\/#Googles_iOS_App_campaign_upgrades_help_advertisers_reach_more_users_bid_more_efficiently_and_measure_results_without_sacrificing_privacy\" >Google\u2019s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_iOS_App_campaign_upgrades_help_advertisers_reach_more_users_bid_more_efficiently_and_measure_results_without_sacrificing_privacy\"><\/span>Google\u2019s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is rolling out a suite of updates to boost iOS <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools.<\/p>\n<p><strong>Details:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>New ad formats<\/strong>: Expanded reach on <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> Shorts, Search, and Display; co-branded creator ads now in YouTube in-feed and Shorts; playable end cards available on select AdMob inventory.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"674\" height=\"722\" http: alt=\"Screenshot 2025 08 14 At 19.32.48\" class=\"wp-image-460794\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Screenshot-2025-08-14-at-19.32.48.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"674\" height=\"722\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Screenshot-2025-08-14-at-19.32.48.png\" alt=\"Screenshot 2025 08 14 At 19.32.48\" class=\"wp-image-460794\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>AI bidding and creative tools<\/strong>: Target ROAS bidding now on iOS; maximize conversions bidding available for in-app actions; AI video enhancements auto-fit content to different placements.<\/li>\n<li><strong>Privacy-centric measurement<\/strong>: On-device conversion tracking uses de-identified data; integrated conversion measurement delivers faster, more accurate attribution via app attribution partners.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> App Store consumer spending is up 24% year-over-year, according to Appfigures, making high-value iOS users a lucrative target for growth-minded marketers. The new ad formats open up untapped inventory like YouTube Shorts and interactive playable ads, while AI-powered bidding could squeeze more ROAS for your spend. <\/p>\n<p>Plus, the privacy-centric measurement tools offer more accurate attribution without compromising user data, helping marketers make smarter, faster optimization decisions in a post-IDFA (Apple\u2019s\u00a0Identifier for Advertisers) world.<\/p>\n<p><strong>The big picture<\/strong>. These <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/products\/ads-commerce\/3-new-ways-to-unlock-ios-app-campaign-performance\/\" target=\"_blank\" rel=\"noopener\">updates<\/a> could give advertisers more reach, smarter bidding, and reliable measurement from iOS campaigns in a post-privacy-tracking era.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ios-app-campaigns-new-formats-ai-tools-460788\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s iOS App campaign upgrades help advertisers reach more users, bid more efficiently, and measure results without sacrificing privacy. Google is rolling out a suite of updates to boost iOS app marketing performance, from fresh ad formats to AI-powered bidding and privacy-preserving measurement tools. Details: New ad formats: Expanded reach on YouTube Shorts, Search, and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":685142,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/04\/Dealing-with-Google-Ads-frustrations-Poor-support-suspensions-and-rising-costs.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-685141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/685141","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=685141"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/685141\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/685142"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=685141"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=685141"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=685141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}