{"id":685333,"date":"2025-08-15T23:35:12","date_gmt":"2025-08-15T20:35:12","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/linkedin-expands-thought-leader-ads-to-promote-event-posts\/"},"modified":"2025-08-15T23:35:12","modified_gmt":"2025-08-15T20:35:12","slug":"linkedin-expands-thought-leader-ads-to-promote-event-posts","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/linkedin-expands-thought-leader-ads-to-promote-event-posts\/","title":{"rendered":"LinkedIn expands Thought Leader Ads to promote event posts"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25552a0a09f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25552a0a09f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/linkedin-expands-thought-leader-ads-to-promote-event-posts\/#LinkedIns_new_ad_format_will_let_you_amplify_trusted_voices_to_drive_event_engagement_and_build_credibility_with_B2B_audiences\" >LinkedIn\u2019s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"LinkedIns_new_ad_format_will_let_you_amplify_trusted_voices_to_drive_event_engagement_and_build_credibility_with_B2B_audiences\"><\/span>LinkedIn\u2019s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly to a LinkedIn Event Page.<\/p>\n<p><strong>Why we care.<\/strong> Trust is currency in B2B marketing \u2013 and people trust people more than brands. LinkedIn\u2019s 2025 B2B Marketing Benchmark Report found:<\/p>\n<ul class=\"wp-block-list\">\n<li>94% of marketers say trust is the key to B2B success.<\/li>\n<li>76% believe collaborating with creators builds authenticity; 81% say it helps establish trust.<\/li>\n<li>58% prioritize credibility when selecting influencers.<\/li>\n<\/ul>\n<p>By sponsoring authentic member posts, brands can tap into higher engagement rates, strengthen trust, and reach audiences more likely to take action. It\u2019s a direct way to boost attendance while aligning with the growing B2B demand for authenticity and thought leadership.<\/p>\n<p><strong>How it works<\/strong>. When an executive, employee, creator, or expert posts an event, advertisers can promote it as a Thought Leader Event Ad (with member permission).<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"529\" height=\"720\" http: alt=\"1755035874848\" class=\"wp-image-460854\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/1755035874848.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"529\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/1755035874848.png\" alt=\"1755035874848\" class=\"wp-image-460854\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li>In Campaign Manager, choose Browse Existing in the Content Library to find eligible posts.<\/li>\n<li>Standard metrics like CTR, CPC, conversions, and new followers track performance.<\/li>\n<\/ul>\n<p><strong>The big picture.<\/strong> By tying <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/pulse\/introducing-thought-leader-event-ads-build-trust-influence-pcelc\/?trackingId=nQJqzC9eT8qKqWbAuO695w%3D%3D\" target=\"_blank\" rel=\"noopener\">thought leadership directly to events<\/a>, LinkedIn is giving marketers a scalable way to amplify credible voices, fuel attendance, and strengthen brand trust, all while meeting the rising demand for authenticity in B2B.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/linkedin-thought-leader-ads-event-posts-460853\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>LinkedIn\u2019s new ad format will let you amplify trusted voices to drive event engagement and build credibility with B2B audiences. LinkedIn expanded its Thought Leader Ads format to let advertisers sponsor member posts that link directly to a LinkedIn Event Page. Why we care. Trust is currency in B2B marketing \u2013 and people trust people&#8230;<\/p>\n","protected":false},"author":1,"featured_media":685334,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/02\/5-LinkedIn-Ads-mistakes-that-could-be-hurting-your-campaigns.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-685333","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/685333","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=685333"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/685333\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/685334"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=685333"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=685333"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=685333"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}