{"id":686054,"date":"2025-08-20T05:10:16","date_gmt":"2025-08-20T02:10:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/clicks-rose-roas-fell-when-amazon-left-google-shopping\/"},"modified":"2025-08-20T05:10:16","modified_gmt":"2025-08-20T02:10:16","slug":"clicks-rose-roas-fell-when-amazon-left-google-shopping","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/clicks-rose-roas-fell-when-amazon-left-google-shopping\/","title":{"rendered":"Clicks rose, ROAS fell when Amazon left Google Shopping"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2325e12b182\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2325e12b182\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/clicks-rose-roas-fell-when-amazon-left-google-shopping\/#Amazons_sudden_Google_Shopping_exit_cut_costs_but_slashed_returns_revealing_why_cheaper_clicks_dont_always_mean_profitable_sales\" >Amazon\u2019s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don\u2019t always mean profitable sales.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Amazons_sudden_Google_Shopping_exit_cut_costs_but_slashed_returns_revealing_why_cheaper_clicks_dont_always_mean_profitable_sales\"><\/span>Amazon\u2019s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don\u2019t always mean profitable sales.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>After Amazon pulled its ads from Google Shopping on July 23, clicks became cheaper, and volumes rose, but the value of that traffic dropped. That\u2019s according to a new study from Optmyzr, which analyzed 6,137 advertiser accounts.<\/p>\n<p><strong>By the numbers (all categories combined):<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>\ud83d\udcc8 Clicks: +7.8%<\/li>\n<li>\ud83d\udcc9 CPC: -8.3%<\/li>\n<li>\ud83d\udcc9 Conversion Value: -5.5%<\/li>\n<li>\ud83d\udcc9 ROAS: -4.4%<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"882\" height=\"631\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Screenshot-2025-08-19-at-13.36.28.png\" alt=\"Screenshot 2025 08 19 At 13.36.28\" class=\"wp-image-460928\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Screenshot-2025-08-19-at-13.36.28.png 882w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/Screenshot-2025-08-19-at-13.36.28-768x549.png 768w\" sizes=\"(max-width: 882px) 100vw, 882px\"><\/figure>\n<p><strong>Why we care.<\/strong> Less competition doesn\u2019t automatically help advertisers, and more traffic doesn\u2019t always mean better business. Amazon-trained shoppers still expected rock-bottom prices, fast shipping, and seamless buying. When competitors couldn\u2019t deliver, conversion value fell.<\/p>\n<p><strong>Category winners and losers<\/strong>. Electronics was the clear winner. Retailers like Best Buy and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>le matched Amazon\u2019s offer, driving +81% conversions and +7% ROAS. In other categories:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Home &amp; Garden, Sporting Goods, Tools, Apparel:<\/strong> Fell into the volume trap \u2013\u00a0more clicks, but lower value and weaker ROAS.<\/li>\n<li><strong>Health &amp; Beauty:<\/strong> Traffic converted, but at a lower per-sale value.<\/li>\n<li><strong>Apparel &amp; Accessories:<\/strong> The largest category by volume, but saw a -9.5% drop in conversion value.<\/li>\n<\/ul>\n<p><strong>Between the lines<\/strong>. Amazon wasn\u2019t just another bidder \u2013 it was shaping shopper expectations across categories. When Amazon left, those expectations didn\u2019t reset, the study suggests.<\/p>\n<p><strong>What to watch.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.optmyzr.com\/blog\/amazon-leaves-google-ads-impact\/\" target=\"_blank\" rel=\"noopener\">Optmyzr plans a follow-up analysis<\/a> to see if delayed ecommerce conversions change the results.<\/p>\n<p><strong>Bottom line.<\/strong> For PPC advertisers, cheaper clicks aren\u2019t a win if they don\u2019t turn into profitable customers. Without Amazon-level pricing and convenience, many brands risk falling into the volume trap.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/amazon-google-shopping-exit-clicks-roas-study-460901\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon\u2019s sudden Google Shopping exit cut costs but slashed returns, revealing why cheaper clicks don\u2019t always mean profitable sales. After Amazon pulled its ads from Google Shopping on July 23, clicks became cheaper, and volumes rose, but the value of that traffic dropped. That\u2019s according to a new study from Optmyzr, which analyzed 6,137 advertiser&#8230;<\/p>\n","protected":false},"author":1,"featured_media":686055,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/06\/Amazon-icon-is-seen-on-a-mobile-phone-screen.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-686054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/686054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=686054"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/686054\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/686055"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=686054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=686054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=686054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}