{"id":686326,"date":"2025-08-21T11:55:14","date_gmt":"2025-08-21T08:55:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/playstation-prices-rise-as-us-tariffs-bite\/"},"modified":"2025-08-21T11:55:14","modified_gmt":"2025-08-21T08:55:14","slug":"playstation-prices-rise-as-us-tariffs-bite","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/playstation-prices-rise-as-us-tariffs-bite\/","title":{"rendered":"PlayStation prices rise as US tariffs bite"},"content":{"rendered":"
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\n US tariffs have left companies like PlayStation-maker Sony to choose whether to pass higher costs on to consumers or take a hit to their profit.
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Sony on Wednesday said it is bumping up the price of PlayStation 5 video game<\/a> consoles by $50 in the United States due to a “challenging economic environment.”<\/p>\n

Tariffs imposed by President Donald Trump hike the cost of goods brought into the US, leaving companies like Japan’s Sony to decide whether to pass that on to consumers.<\/p>\n

“Similar to many global businesses, we continue to navigate a challenging economic environment,” Sony Interactive Entertainment vice president of global marketing Isabelle Tomatis said in a post.<\/p>\n

After initially being threatened with a 25% hike, Japan negotiated a 15% tariff with the Trump administration.<\/p>\n

“As a result, we’ve made the difficult decision to increase the recommended retail price for PlayStation 5 consoles in the US.”<\/p>\n

The new price for PS5 will be $550, with a “Digital Edition” priced at $500 and a Pro version for $750, according to Tomatis.<\/p>\n

In May, Sony warned it was considering tweaking prices in the US, estimating that tariffs could wind up costing the company about $680 million in the fiscal year.<\/p>\n

American companies are feeling the crunch, too.<\/p>\n

New York-based cosmetics giant Est\u00e9e Lauder recently estimated the impact of the new tariffs at around $100 million for the 2026 financial year and plans to adjust its prices to offset the additional cost.<\/p>\n

US snack giant PepsiCo could increase prices of its soft drinks about 10% to mitigate effects of US tariffs, particularly those on imported aluminum used to make soda cans, according to trade magazine Beverage Digest.<\/p>\n

Meanwhile, California-based energy drink maker Monster Beverages is considering raising prices due to a “complex and dynamic customs landscape,” according to chief executive Hilton Schlosberg.<\/p>\n

The Commerce Department this week said the US broadened its steel and aluminum tariffs, impacting hundreds more products that contain both metals such as child seats, tableware and heavy equipment.<\/p>\n

Since returning to the presidency, Trump has imposed tariffs on almost all US trading partners.<\/p>\n

Though the impact of Trump’s tariffs on consumer prices has been limited so far, economists warn that their full effects are yet to be seen.<\/p>\n

Some businesses have coped by bringing forward purchases of products they expected will encounter tariffs. Others have passed on additional costs to their consumers, or absorbed a part of the fresh tariff burden.<\/p>\n

\n \u00a9 2025 AFP\n <\/p>\n

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\n Citation<\/strong>:
\n PlayStation prices rise as US tariffs bite (2025, August 21)
\n retrieved 21 August 2025
\n from https:\/\/techxplore.com\/news<\/a>\/2025-08-playstation-prices-tariffs.html\n <\/p>\n

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