{"id":686818,"date":"2025-08-24T00:20:19","date_gmt":"2025-08-23T21:20:19","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/swingers-club-how-youtube-made-golf-cool-again\/"},"modified":"2025-08-24T00:20:19","modified_gmt":"2025-08-23T21:20:19","slug":"swingers-club-how-youtube-made-golf-cool-again","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/swingers-club-how-youtube-made-golf-cool-again\/","title":{"rendered":"Swingers Club: How YouTube Made Golf Cool Again"},"content":{"rendered":"
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\n\tGolf hasn\u2019t been this cool since Tiger Woods\u2019 major-championship dominance led to the phrase \u201cThe Tiger Slam.\u201d<\/p>\n

\n\tYouTube<\/a> Golf may not be an official subsection of\u00a0the platform, but the rapidly growing genre has become a proper noun among viewers. There are subsets within the subset, including\u00a0entertainment\u202fgolf, focused as much on the personalities, relationships and hijinks of the guys (it\u2019s almost always guys) creating the content,\u00a0like Good Good (1.9\u202fmillion subscribers), Bob Does Sports (1.1\u202fmillion subscribers) and Barstool Sports\u2019 Fore Play (540,000 subscribers), and instructional videos from Rick Shiels (3\u202fmillion subscribers), Peter Finch (752,000 subscribers) and Mark Crossfield (489,000 subscribers).\u00a0<\/p>\n

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\t\t\t\t\tBarstool Sports Fore Play<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tScreenshot\/YouTube<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tEven top-tier tour pros are in. The single-biggest benefactor of \u2014 and contributor to \u2014 YouTube Golf is almost certainly LIV star Bryson DeChambeau, who\u2019s used the platform to rehabilitate his unflattering image (a guy previously known for slow, analytical play and poor sportsmanship now boasts 2.3 million subs).<\/p>\n

\n\tYouTube launched in 2005, and golf has long existed on the platform \u2014 which now accounts for 13.4 percent of all TV usage, per Nielsen \u2014 but for years it was your daddy\u2019s YouTube Golf. \u201cAt the time, the YouTube Golf space was mostly just British teaching instructors telling you how to fix your swing,\u201d says Adam Fine, who goes by Not a Scratch Golfer (68,000 subscribers).<\/p>\n

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\t\t\t\t\tRick Shiels<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tDavid Cannon\/Getty Images<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tBut gone are the days of stuffy, mechanical playing lessons professionally filmed in a generic studio or, if you were lucky, on a driving range. The new crop of YouTube golfers is young, personality-driven and cross-collaborative. The courses are high-end and empty (for ease of filming), the fellas are loud, loose and funny, and the rounds favor short, team-based formats fueled by booze and challenges. In some of the videos, we see more of the players\u00a0off the course\u00a0than on. Most of the shirts remain untucked.\u00a0<\/p>\n

\n\t\u201cThe 18-hole golf logs have gone out the window,\u201d says Matt Bybis Sanovabicius (aka Golf Sidekick with 369,000 subscribers) . \u201cPeople used to be really be into them, but with the high-dopamine, quick-fire content they\u2019re making, now you have to adapt.\u201d<\/p>\n

\n\tYouTube Golf as we know it today was born of the COVID shutdowns. \u201cI was just bored during the pandemic,\u201d says Fine, \u201cand I wanted some sort of outlet while playing golf to feel more productive.\u201d\u00a0<\/p>\n

\n\tGood Good Golf launched at the same time \u2014 and it launched into the stratosphere.\u00a0Matt Kendrick, the founder and CEO, basically copied and pasted his business plan from fishing brand Googan Squad (1.1\u202fmillion subscribers): Launch a YouTube channel, make merch and expand into an e-retailer. Good Good is now a hugely successful golf lifestyle brand with 75 percent of its monthly revenue coming from app<\/a>arel.<\/p>\n

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\t\t\t\t\tGarrett Clark of Good Good Golf <\/span><\/p>\n

\t\t\t\t\t\t\t\t\tKeyur Khamar\/PGA TOUR\/Getty Images<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tFine and Bybis Sanovabicius teach, as Fine puts it, how \u201cto think through golf.\u201d It\u2019s instructional \u2014 but practical, not technical. Their message is substance over style, though style is not completely out of Bybis Sanovabicius\u2019 wheelhouse. He turned fan demand to see his catchphrase \u201cwaddaplaya\u201d on a golf shirt into a merch business that now includes shirts, hats, divot tools and putters. Waddaplaya has become nearly a third of his revenue.<\/p>\n

\n\tWho is buying and consuming all of this? Well, golfers of course, and almost exclusively men. Fine\u2019s YouTube audience is more than 98 percent male, the overwhelming majority of whom are 25 to 54. It\u2019s a demographic with money and one that is very attractive to advertisers.<\/p>\n

\n\t\u201cI\u2019m in a niche within a niche,\u201d Fine says. \u201cThere are channels that get literally 100 times the views I do that make less money.\u201d Even if he does not venture into apparel, Fine says he sees a path to making $1 million annually within the next few years.\u00a0<\/p>\n

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\t\t\t\t\tBryson DeChambeau
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\t\t\t\t\t\t\t\t\tAngel Martinez\/Getty Images<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tPaige Spiranac, a pro golfer turned model and golf influencer, has 4 million Instagram followers and is one of the most popular creators on Passes, an OnlyFans-esque website. She has 453,000 subscribers on YouTube.<\/p>\n

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\t\t\t\t\tAdam Fine: Not a Scratch Golfer<\/span><\/p>\n

\t\t\t\t\t\t\t\t\tScreenshot\/YouTube<\/cite><\/p>\n<\/figcaption><\/figure>\n<\/div>\n

\n\tSpiranac credits her biggest platform, Instagram, for birthing YouTube Golf. There, \u201ctrick-shot golf\u201d gained momentum, she says. Her revealing golf attire also probably didn\u2019t hurt. Jake Hoselton, a co-founder of par-3 league Grass League (which now employs Spiranac), says that creator golf \u201chas taken over the social sphere of the game<\/a>\u201d and predicts that the \u201cstyle\u201d of YouTube Golf will \u201cultimately take over\u201d the sport itself.<\/p>\n

\n\t\u201cYouTube has just done a much better job of engaging with the players and the personalities than with the swing thoughts and the club selection and the strategy,\u201d Hoselton says. \u201cThe way that golf has traditionally been broadcast is just not built for the new consumer.\u201d\u00a0<\/p>\n

\n\tThis story appeared in the Aug. 20 issue of The Hollywood Reporter magazine. Click here to subscribe<\/a><\/em>.<\/p>\n<\/div>\n

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Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Golf hasn\u2019t been this cool since Tiger Woods\u2019 major-championship dominance led to the phrase \u201cThe Tiger Slam.\u201d YouTube Golf may not be an official subsection of\u00a0the platform, but the rapidly growing genre has become a proper noun among viewers. There are subsets within the subset, including\u00a0entertainment\u202fgolf, focused as much on the personalities, relationships and hijinks…<\/p>\n","protected":false},"author":1,"featured_media":686819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2025\/08\/GettyImages-2213301952-H-2025.jpg?w=1296&h=730&crop=1","fifu_image_alt":"","footnotes":""},"categories":[17],"tags":[1931,158339,49],"class_list":["post-686818","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-social-mediaa","tag-sports","tag-sports-issue","tag-youtube"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/686818","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=686818"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/686818\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/686819"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=686818"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=686818"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=686818"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}