{"id":687329,"date":"2025-08-27T04:30:29","date_gmt":"2025-08-27T01:30:29","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/amazon-resumes-google-shopping-ads-but-not-in-the-u-s-2\/"},"modified":"2025-08-27T04:30:29","modified_gmt":"2025-08-27T01:30:29","slug":"amazon-resumes-google-shopping-ads-but-not-in-the-u-s-2","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/amazon-resumes-google-shopping-ads-but-not-in-the-u-s-2\/","title":{"rendered":"Amazon resumes Google Shopping ads \u2013 but not in the U.S."},"content":{"rendered":"<div><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Pricing-vs.-ad-spend-Which-drives-more-sales-on-Amazon-800x450.png\" class=\"attachment-large size-large wp-post-image\" alt=\"Pricing vs. ad spend: Which drives more sales on Amazon?\" style=\"margin-bottom: 15px\" \/><\/div>\n<p>Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them \u2013 a move that now looks like a deliberate marketing test.<\/p>\n<p><strong>The details:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>All international domains are once again running Shopping ads.<\/li>\n<li>The U.S. market remains excluded, raising questions about competitive strategy and channel mix.<\/li>\n<li>The month-long pause lines up with theories that Amazon was stress-testing reliance on Google traffic.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"679\" height=\"411\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/08\/GzLmRq8WUAAA6E1.jpeg\" alt=\"\" class=\"wp-image-461239\" \/><\/figure>\n<\/div>\n<p><strong>Why we care.<\/strong> Amazon is one of Google\u2019s largest retail advertisers, and its absence reshaped the auction. When Amazon went dark, clicks rose for other retailers<span style=\"margin: 0px;padding: 0px\">, but ROAS dropped, a study from Optmyzr found. This suggests that<\/span> Amazon\u2019s presence helps keep traffic more efficient, even for competitors.<\/p>\n<p><strong>The big picture<\/strong>. Amazon\u2019s selective return highlights its ability to flex advertising muscle while experimenting with acquisition costs. For rivals, the U.S. gap could be a rare window to grab market share before Amazon inevitably flips the switch back on.<\/p>\n<p><strong>First seen. <\/strong>This update was shared by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/mikeryanretail\/\">Mike Ryan<\/a>, head of ecommerce insights at Smarter Ecommerce, who credited <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/ben-wardirl\/\">Ben Wood<\/a>, head of ecommerce at Currys Ireland, and <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/adriaan-dekker-google-ads-freelancer-rotterdam\/\">Adriaan Dekker<\/a>, Google Ads Specialist at Dertien11.<\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/amazon-resumes-google-shopping-ads-international-domains-461238\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon restarted spending on Google Shopping ads across its international domains, exactly one month after abruptly pausing them \u2013 a move that now looks like a deliberate marketing test. The details: All international domains are once again running Shopping ads. The U.S. market remains excluded, raising questions about competitive strategy and channel mix. The month-long&#8230;<\/p>\n","protected":false},"author":1,"featured_media":687330,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/Pricing-vs.-ad-spend-Which-drives-more-sales-on-Amazon-800x450.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-687329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/687329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=687329"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/687329\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/687330"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=687329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=687329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=687329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}