{"id":688534,"date":"2025-09-02T19:40:21","date_gmt":"2025-09-02T16:40:21","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/googles-danny-sullivan-good-seo-is-good-geo\/"},"modified":"2025-09-02T19:40:21","modified_gmt":"2025-09-02T16:40:21","slug":"googles-danny-sullivan-good-seo-is-good-geo","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-danny-sullivan-good-seo-is-good-geo\/","title":{"rendered":"Google\u2019s Danny Sullivan: \u2018Good SEO is good GEO\u2019"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a34d72bbacaf\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a34d72bbacaf\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-danny-sullivan-good-seo-is-good-geo\/#Googles_former_search_liaison_says_SEO_is_still_about_doing_good_things_for_people_He_also_addressed_concerns_about_clicks_dropping\" >Google\u2019s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_former_search_liaison_says_SEO_is_still_about_doing_good_things_for_people_He_also_addressed_concerns_about_clicks_dropping\"><\/span>Google\u2019s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>\u201cGood SEO is good GEO.\u201d That\u2019s according to Google\u2019s Danny Sullivan, a director within Google Search, and former search liaison<\/p>\n<ul class=\"wp-block-list\">\n<li>Generative engine optimization (or whatever the new acronym is for optimizing for AI search experiences) is the same core work SEOs have always done: creating unique, valuable content for people and providing a great page experience, he said.<\/li>\n<li>This echoes Google\u2019s Gary Illyes advice from July \u2013 that all you need to do is normal SEO.<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>You can believe Google if you want. But we\u2019ve tried to consistently say that we believe GEO is an emerging practice. That doesn\u2019t mean it replaces SEO today or tomorrow \u2013\u00a0because SEO fundamentals matter and SEO is still not dead. But I also agree with Michael King\u2019s assessment that SEO is deprecated. The future of Google and conversational AI search will be answers, not ranking, regardless of what Googlers say publicly today.<\/p>\n<p><strong>What he\u2019s saying. <\/strong>Here\u2019s some of what Sullivan said about SEO\/GEO during his keynote at WordCamp US on Aug. 28:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201c\u2026If you don\u2019t know what GEO is, it\u2019s like the latest acronym, but like I can\u2019t keep track each day. There\u2019s a different one. But SEO, search engine optimization; GEO, generative engine optimization. <\/li>\n<li>By the way, if you could dig it out when I was like in 2010, back when people were panicking then, I was like, you know, SEO doesn\u2019t mean you get into the blue links on Google. SEO means you understand how people search for content and then you understand how to have your content there. And it could be everything from people asking a question to a voice device to people just opening up something on their phone or whatever.<\/li>\n<li>So, the basic things have not changed. Good SEO is good GEO, or AEO, AIO, LLM SEO, or LMNOPO. So, they\u2019re all fine. What I\u2019m trying to say is don\u2019t panic. What you\u2019ve been doing for search engines <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly, and you may have thought of as SEO, is still perfectly fine and is still the things that you should be doing. \u2026 Good SEO is really having good content for people.<\/li>\n<li>\u2026 Are you saying write things in a clear way that people can understand? Cool. Like that\u2019s just for people. All right. <\/li>\n<li>Are you saying write about things that are unique or interesting? Cool. That\u2019s good for people. And all we [Google] try to do is understand how our signals can align with things that are good for people.\u201d<\/li>\n<\/ul>\n<p><strong>CTR question.<\/strong> During the audience Q&amp;A, blogger Angie Drake said her organic search click-through rate has plummeted since AI Overviews launched, even though impressions are up (known as the great decouoling of search). She asked Sullivan what Google will do to compensate publishers who are losing clicks. Sullivan\u2019s response:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google has been unapologetic about zero-click factual answers (e.g., \u201cWhat time is the Super Bowl?\u201d) because users expect direct facts.<\/li>\n<li>Google is committed to rewarding unique, valuable content and supporting the open web.<\/li>\n<li>He said there will be \u201cbumps along the way,\u201d that feedback is heard within Google, and \u201cit\u2019s still part of what we\u2019re going to be figuring out.\u201d<\/li>\n<\/ul>\n<p><strong>Other takeaways.<\/strong> Some other data Sullivan shared:<\/p>\n<ul class=\"wp-block-list\">\n<li>Google AI Overviews have led to a 10% increase in searches in the U.S. and India.<\/li>\n<li>Google does \u201cup to 5,000 launches\u201d (a.k.a., updates) per year. The last figure we had was 4,725, so not much has changed since 2022.<\/li>\n<\/ul>\n<p><strong>The keynote.<\/strong> Here is the full video. I\u2019ve linked to the takeaways portion of Sullivan\u2019s presentation, where he discusses GEO. Drake asks her CTR question starting at 45:06.<\/p>\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<div class=\"rll-youtube-player\" data-src=\"https:\/\/www.youtube.com\/embed\/ZF_sxLdfTbY\" data-id=\"ZF_sxLdfTbY\" data-query=\"start=1795&amp;feature=oembed\" data-alt='WordCamp US - Danny Sullivan \"How (and why!) Google Search Keeps Evolving\"'><\/div>\n<p><noscript><iframe loading=\"lazy\" title=\"WordCamp US - Danny Sullivan &quot;How (and why!) Google Search Keeps Evolving&quot;\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/ZF_sxLdfTbY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-danny-sullivan-good-seo-good-geo-461464\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s former search liaison says SEO is still about doing good things for people. He also addressed concerns about clicks dropping. \u201cGood SEO is good GEO.\u201d That\u2019s according to Google\u2019s Danny Sullivan, a director within Google Search, and former search liaison Generative engine optimization (or whatever the new acronym is for optimizing for AI search&#8230;<\/p>\n","protected":false},"author":1,"featured_media":688535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/danny-sullivan-google-wordcamp-us.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-688534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/688534","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=688534"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/688534\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/688535"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=688534"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=688534"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=688534"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}