{"id":688849,"date":"2025-09-04T07:55:11","date_gmt":"2025-09-04T04:55:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-business-links-policies-and-guidelines-updated\/"},"modified":"2025-09-04T07:55:11","modified_gmt":"2025-09-04T04:55:11","slug":"google-business-links-policies-and-guidelines-updated","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-business-links-policies-and-guidelines-updated\/","title":{"rendered":"Google Business links policies and guidelines updated"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aef61dd92124\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aef61dd92124\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-business-links-policies-and-guidelines-updated\/#Google_added_new_dedicated_landing_pages_direct_action_completion_social_media_sites_and_a_new_business_links_crawability_policy\" >Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.<\/a><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><ul class='ez-toc-list-level-4' ><li class='ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/google-business-links-policies-and-guidelines-updated\/#Definitions\" >Definitions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-4'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/google-business-links-policies-and-guidelines-updated\/#Crawlability_requirements\" >Crawlability requirements<\/a><\/li><\/ul><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_added_new_dedicated_landing_pages_direct_action_completion_social_media_sites_and_a_new_business_links_crawability_policy\"><\/span>Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google has made several additions to the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/business\/answer\/13769188?hl=en\">business links policies &amp; guidelines<\/a> within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> sites and a new business links crawability policy.<\/p>\n<p>Here are the new sections that those in the local SEO space and business owners should be aware of.<\/p>\n<p><strong>Dedicated landing pages. <\/strong>Google added a new section called \u201cDedicated landing page\u201d that reads:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Local business links must lead to a dedicated landing page for your business. For businesses with multiple locations, action links must lead to a website for a specific location. Avoid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a> landing pages or a landing page for another location of the same business.<\/p>\n<\/blockquote>\n<p><strong>Direct action completion. <\/strong>Google also added another section named \u201cDirect action completion.\u201d<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Local business links must allow customers to complete the designated action. For example, an \u201corder\u201d link must allow the customer to complete an order. Local business links cannot be:<\/p>\n<\/blockquote>\n<ul class=\"wp-block-list\">\n<li>Social media sites<\/li>\n<li>Messaging links<\/li>\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a> store links<\/li>\n<li>Link shorteners<\/li>\n<\/ul>\n<p><strong>Business links crawlability policy. <\/strong>Then Google added a much larger section named Business links crawlability policy. In there there are defintions for link crawlability, automated bot protection, crawlability requirements, and more. Here is that section:<\/p>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>To ensure business information on Google is accurate and trustworthy, we verify the links you provide on your Business Profile. Our automated crawlers will visit these links daily at most to confirm they lead to a valid and relevant webpage. If a link cannot be accessed by our crawlers, we cannot verify it, which may lead to the removal of the link. This policy explains how to ensure your links are accessible to our systems for verification purposes.<\/p>\n<\/blockquote>\n<h4 class=\"wp-block-heading\" id=\"h-definitions\"><span class=\"ez-toc-section\" id=\"Definitions\"><\/span>Definitions<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<ul class=\"wp-block-list\">\n<li><strong>Link crawlability:<\/strong>\u00a0The ability of Google\u2019s automated systems, like crawlers or bots, to access the content at a given URL. This includes the ability to follow redirects and access all necessary resources like images, scripts, and stylesheets.<\/li>\n<li><strong>Automated bot protection:<\/strong>\u00a0Any mechanism employed by a website to block, throttle, or limit access by automated systems. This usually prevents malicious activity, scraping, or excessive server load. This includes, but is not limited to:\n<ul class=\"wp-block-list\">\n<li>robots.txt files that disallow access to specific paths<\/li>\n<li>Rate limiting or request throttling<\/li>\n<li>CAPTCHA challenges or other forms of verification<\/li>\n<li>IP address blocking<\/li>\n<li>User-Agent string restrictions<\/li>\n<li>Content cloaking or serving different content to bots than human users<\/li>\n<\/ul>\n<\/li>\n<li><strong>User-Agent:<\/strong>\u00a0Identifies the type of client, like browser or crawler, that is accessing a web resource.<\/li>\n<li><strong>HTTP status codes:<\/strong>\u00a0Numerical codes returned by a server to indicate the status of a request. For example, a 404 error code indicates that the page wasn\u2019t found and a 500 error code indicates a server error.<\/li>\n<\/ul>\n<h4 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crawlability_requirements\"><\/span>Crawlability requirements<span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>Important:<\/strong>\u00a0To enforce this policy, these business link verification crawlers don\u2019t follow robots.txt rules.<\/p>\n<p>All business links used in your Google Business Profile must meet the following criteria:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Unrestricted access:<\/strong>\u00a0Links must be accessible to our automated crawlers without restriction. This means that the website must not:\n<ul class=\"wp-block-list\">\n<li>Block bot traffic identified by the User-Agent GoogleOther.\u00a0<a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/google-common-crawlers#googleother\" target=\"_blank\" rel=\"noopener\">Learn how to identify traffic from GoogleOther crawlers.<\/a><\/li>\n<li>Implement rate limiting or throttling that prevents our crawlers from accessing content.<\/li>\n<li>Require CAPTCHAs, login, or other forms of verification for our crawlers to access content.<\/li>\n<li>Implement IP address blocking that prevents our crawlers from accessing content.<\/li>\n<li>Use content cloaking to serve different content to crawlers versus human users.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Functional links:<\/strong>\u00a0Links must resolve to a working webpage that returns a valid HTTP status code.\n<ul class=\"wp-block-list\">\n<li>The link must return a \u201c200 OK\u201d status code or a similar successful code.<\/li>\n<li>The link must not return error codes such as:\n<ul class=\"wp-block-list\">\n<li>\u201c404 Not Found\u201d<\/li>\n<li>\u201c403 Forbidden\u201d<\/li>\n<li>\u201c500 Internal Server Error\u201d<\/li>\n<li>\u201c503 Service Unavailable\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Complete loading:<\/strong>\u00a0Our crawlers must be able to fully load the page. This includes all resources like images, CSS, and JavaScript.<\/li>\n<li><strong>No geoblocking:<\/strong>\u00a0The page must not be blocked by a DNS provider or by any geo-based mechanism.<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>For those who manage local businesses on Google or have their own local business, reviewing these updated business link policies and guidelines is probably a good idea.  Dedicated landing pages are not just a good practice but probably a requirement, plus the other additions to this document are important to understand.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-business-links-policies-and-guidelines-updated-461526\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google added new dedicated landing pages, direct action completion, social media sites and a new business links crawability policy. Google has made several additions to the business links policies &amp; guidelines within the Google Business Profiles help section. Google doubled the size of the document, adding new sections for dedicated landing pages, direct action completion,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":688850,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/11\/google-books-docs-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-688849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/688849","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=688849"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/688849\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/688850"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=688849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=688849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=688849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}