{"id":689174,"date":"2025-09-10T06:10:26","date_gmt":"2025-09-10T03:10:26","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-links-web-app-campaigns-with-new-features\/"},"modified":"2025-09-10T06:10:26","modified_gmt":"2025-09-10T03:10:26","slug":"google-ads-links-web-app-campaigns-with-new-features","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-links-web-app-campaigns-with-new-features\/","title":{"rendered":"Google Ads links web + app campaigns with new features"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4200adc9662\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4200adc9662\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-links-web-app-campaigns-with-new-features\/#New_Google_Ads_updates_connect_web_and_app_activity_providing_unified_reporting_and_clearer_insight_into_cross-platform_performance\" >New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"New_Google_Ads_updates_connect_web_and_app_activity_providing_unified_reporting_and_clearer_insight_into_cross-platform_performance\"><\/span>New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is rolling out new tools in Google Ads designed to unify web and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms.<\/p>\n<p><strong>What\u2019s new<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Web to App Connect expansion:<\/strong> You can now send <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a>, Hotel, and Demand Gen ad clicks directly to apps \u2013 extending the feature beyond Performance Max, Search, and Shopping campaigns. Google says brands using Web to App Connect on YouTube have seen 2x higher conversion rates.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"2000\" http: alt=\"8walaycNRULkWIGHwJF0XN0opiqZGs5fHwXv\" class=\"wp-image-461746\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/8walaycNRULkWIGHwJF0XN0opiqZGs5fHwXv.gif\"><img fetchpriority=\"high\" decoding=\"async\" width=\"2000\" height=\"2000\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/8walaycNRULkWIGHwJF0XN0opiqZGs5fHwXv.gif\" alt=\"8walaycNRULkWIGHwJF0XN0opiqZGs5fHwXv\" class=\"wp-image-461746\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Unified workflows:<\/strong>\n<ul class=\"wp-block-list\">\n<li><em>In-product nudges<\/em> now help you optimize toward in-app events.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1442\" height=\"1072\" http: alt=\"St9ta3Hx5Lct3wL5Ckv7f5hY5pNcpYNroAVh\" class=\"wp-image-461747\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/St9ta3Hx5Lct3wL5Ckv7f5hY5pNcpYNroAVh.png 1442w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/St9ta3Hx5Lct3wL5Ckv7f5hY5pNcpYNroAVh-768x571.png 768w\" data-lazy-sizes=\"(max-width: 1442px) 100vw, 1442px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/St9ta3Hx5Lct3wL5Ckv7f5hY5pNcpYNroAVh.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1442\" height=\"1072\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/St9ta3Hx5Lct3wL5Ckv7f5hY5pNcpYNroAVh.png\" alt=\"St9ta3Hx5Lct3wL5Ckv7f5hY5pNcpYNroAVh\" class=\"wp-image-461747\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/St9ta3Hx5Lct3wL5Ckv7f5hY5pNcpYNroAVh.png 1442w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/St9ta3Hx5Lct3wL5Ckv7f5hY5pNcpYNroAVh-768x571.png 768w\" sizes=\"auto, (max-width: 1442px) 100vw, 1442px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><em>Unified conversions<\/em> bundle app and web events for easier setup.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"560\" http: alt=\"Unnamed 3\" class=\"wp-image-461748\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/unnamed-3.png 895w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/unnamed-3-768x481.png 768w\" data-lazy-sizes=\"(max-width: 895px) 100vw, 895px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/unnamed-3.png\"><img loading=\"lazy\" decoding=\"async\" width=\"895\" height=\"560\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/unnamed-3.png\" alt=\"Unnamed 3\" class=\"wp-image-461748\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/unnamed-3.png 895w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/unnamed-3-768x481.png 768w\" sizes=\"auto, (max-width: 895px) 100vw, 895px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li>A new combined overview card shows side-by-side web and app performance directly on the Ads homepage.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"824\" http: alt=\"SDcQ77Gr8dDM8IkG6YJRZqL887EGsyEF32SP\" class=\"wp-image-461749\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/sDcQ77Gr8dDM8IkG6YJRZqL887EGsyEF32SP.png 958w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/sDcQ77Gr8dDM8IkG6YJRZqL887EGsyEF32SP-768x661.png 768w\" data-lazy-sizes=\"(max-width: 958px) 100vw, 958px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/sDcQ77Gr8dDM8IkG6YJRZqL887EGsyEF32SP.png\"><img loading=\"lazy\" decoding=\"async\" width=\"958\" height=\"824\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/sDcQ77Gr8dDM8IkG6YJRZqL887EGsyEF32SP.png\" alt=\"SDcQ77Gr8dDM8IkG6YJRZqL887EGsyEF32SP\" class=\"wp-image-461749\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/sDcQ77Gr8dDM8IkG6YJRZqL887EGsyEF32SP.png 958w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/sDcQ77Gr8dDM8IkG6YJRZqL887EGsyEF32SP-768x661.png 768w\" sizes=\"auto, (max-width: 958px) 100vw, 958px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>App install measurement from web campaigns:<\/strong> For the first time, Search and Shopping campaigns can be credited with driving new app installs and in-app conversions.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1014\" http: alt=\"RTUf4Mi4qQDM0IPMgUZeQ5PrUFoNjousvD7c\" class=\"wp-image-461750\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/rTUf4Mi4qQDM0IPMgUZeQ5PrUFoNjousvD7c.png 1440w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/rTUf4Mi4qQDM0IPMgUZeQ5PrUFoNjousvD7c-768x541.png 768w\" data-lazy-sizes=\"(max-width: 1440px) 100vw, 1440px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/rTUf4Mi4qQDM0IPMgUZeQ5PrUFoNjousvD7c.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1440\" height=\"1014\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/rTUf4Mi4qQDM0IPMgUZeQ5PrUFoNjousvD7c.png\" alt=\"RTUf4Mi4qQDM0IPMgUZeQ5PrUFoNjousvD7c\" class=\"wp-image-461750\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/rTUf4Mi4qQDM0IPMgUZeQ5PrUFoNjousvD7c.png 1440w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/rTUf4Mi4qQDM0IPMgUZeQ5PrUFoNjousvD7c-768x541.png 768w\" sizes=\"auto, (max-width: 1440px) 100vw, 1440px\"><\/figure>\n<p><strong>Why we care.<\/strong> Managing campaigns across websites and apps has long been a pain point. Customers often bounce between platforms before converting, and disconnected reporting makes it difficult to see what\u2019s working. These updates could help you tighten your funnel, reduce wasted spend, and create app-first strategies that unlock higher ROI.<\/p>\n<p><strong>The big picture. <\/strong>By connecting web and app activity inside Google Ads, you can:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Attract high-value customers:<\/strong> Push users into apps, where they\u2019re more likely to engage and convert.<\/li>\n<li><strong>Streamline campaigns:<\/strong> Target and optimize across web + app without juggling separate workflows.<\/li>\n<li><strong>See the full funnel:<\/strong> Attribute installs and conversions to web campaigns for a more accurate performance picture.<\/li>\n<\/ul>\n<p><strong>What\u2019s next.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/google-ads\/answer\/16501674?sjid=13646639590756090176-EU\">With unified reporting<\/a>, it\u2019ll be easier to spot which touchpoints drive the most value \u2013 but it may also expose underperforming spend. Expect brands to test more app-first journeys, especially in categories like retail, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>, and subscription services, where in-app conversions typically outperform the web.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-links-web-app-campaigns-461743\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Google Ads updates connect web and app activity, providing unified reporting and clearer insight into cross-platform performance. Google is rolling out new tools in Google Ads designed to unify web and app advertising, making it easier for marketers to deliver consistent customer journeys and measure performance across platforms. What\u2019s new Web to App Connect&#8230;<\/p>\n","protected":false},"author":1,"featured_media":689175,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/07\/How-to-write-high-performing-Google-Ads-copy-with-generative-AI.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-689174","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=689174"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/689175"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=689174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=689174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=689174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}