{"id":689202,"date":"2025-09-10T08:45:17","date_gmt":"2025-09-10T05:45:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/"},"modified":"2025-09-10T08:45:17","modified_gmt":"2025-09-10T05:45:17","slug":"when-to-trust-google-ads-ai-and-when-you-shouldnt","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/","title":{"rendered":"When to trust Google Ads AI and when you shouldn\u2019t"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2ee78b56729\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2ee78b56729\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Google_Ads_AI_can_boost_ROI_%E2%80%93_or_waste_your_spend_Learn_how_to_tell_the_difference_and_take_control_of_your_campaigns\" >Google Ads AI can boost ROI \u2013 or waste your spend. Learn how to tell the difference and take control of your campaigns.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#How_Google_Ads_became_an_AI-first_platform\" >How Google Ads became an AI-first platform<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#High-trust_automation_Features_you_can_mostly_set_and_forget\" >High-trust automation: Features you can (mostly) set and forget<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Automated_bidding_strategies\" >Automated bidding strategies<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Automated_rules_and_scripts\" >Automated rules and scripts<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Moderate-trust_automation_Use_with_caution\" >Moderate-trust automation: Use with caution<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Recommendations_and_auto-apply\" >Recommendations and auto-apply<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Responsive_search_ads_RSAs\" >Responsive search ads (RSAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Automated_ad_assets\" >Automated ad assets<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Nuanced_automation_Test_and_monitor\" >Nuanced automation: Test and monitor<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Dynamic_search_ads_DSAs\" >Dynamic search ads (DSAs)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#AI_Max_for_Search\" >AI Max for Search<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#AI_image_and_video_creation\" >AI image and video creation<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Ecommerce_automation_The_feed_is_king\" >Ecommerce automation: The feed is king<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Product_feeds_high_trust\" >Product feeds (high trust)<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Automated_feed_updates_moderate_trust\" >Automated feed updates (moderate trust)<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Low_trust_automation_Proceed_with_extreme_caution\" >Low trust automation: Proceed with extreme caution<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Performance_Max_campaigns\" >Performance Max campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Expert_Insight_Questioning_best_practices\" >Expert Insight: Questioning best practices<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Smart_campaigns\" >Smart campaigns<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Inherent_limitations_of_AI\" >Inherent limitations of AI<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Lack_of_business_context\" >Lack of business context<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Dependence_on_historical_data\" >Dependence on historical data<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Potential_for_misinterpretation\" >Potential for misinterpretation\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/buradabiliyorum.com\/en\/when-to-trust-google-ads-ai-and-when-you-shouldnt\/#Why_AI_still_needs_you\" >Why AI still needs you<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_AI_can_boost_ROI_%E2%80%93_or_waste_your_spend_Learn_how_to_tell_the_difference_and_take_control_of_your_campaigns\"><\/span>Google Ads AI can boost ROI \u2013 or waste your spend. Learn how to tell the difference and take control of your campaigns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads mostly runs on AI now \u2013 and that\u2019s both a blessing and a curse.\u00a0<\/p>\n<p>Some automations can boost performance, while others create blind spots that cost you money.\u00a0<\/p>\n<p>The real challenge is knowing the difference.\u00a0<\/p>\n<p>This guide breaks down exactly when you can trust Google\u2019s AI and when you need to step in.<\/p>\n<h2 id=\"how-google-ads-became-an-aifirst-platform\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_Google_Ads_became_an_AI-first_platform\"><\/span>How Google Ads became an AI-first platform<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google Ads has changed.\u00a0What was once a platform of manual bidding and full control is now driven by artificial intelligence, automation, and machine learning.\u00a0<\/p>\n<p>(For simplicity, we\u2019ll use these terms interchangeably to describe the systems powering today\u2019s campaigns.)<\/p>\n<p>This shift brings efficiency and scale \u2013 but also a problem: you\u2019re being asked to trust a system you can\u2019t fully see or control.<\/p>\n<p><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/in\/neptunemoon\/\" target=\"_blank\" rel=\"noopener\">Julie Bacchini<\/a>, PPC expert and President of Neptune Moon LLC, describes it as a constant balancing act:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cBalancing is the biggest challenge for PPC pros when it comes to Google Ads AI. We have to balance where it helps, and where it creates data black holes. We have to balance client and stakeholder desire to utilize every perceived AI advantage, with keeping a human brain in the process.\u201d<\/li>\n<li>\u201cAI alone can\u2019t compete with an experienced PPC brain. It can help when <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lied smartly, but blindly adopting it can be a disaster. That\u2019s why PPC professionals are still very important to the success of most Google Ads initiatives.\u201d<\/li>\n<\/ul>\n<p>The lack of transparency creates a dilemma for search marketers:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>How do you hand over budget and strategy to an AI that might optimize for outcomes you don\u2019t want?\u00a0<\/li>\n<li>Are Google\u2019s \u201crecommendations\u201d really in your best interest \u2013 or designed to increase spend?<\/li>\n<\/ul>\n<p>The answer isn\u2019t blind trust or total rejection. It\u2019s learning the nuances of Google\u2019s AI.\u00a0<\/p>\n<p>Below is a framework to evaluate which features you can trust and which demand hands-on control.<\/p>\n<h2 id=\"hightrust-automation-features-you-can-mostly-set-and-forget\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"High-trust_automation_Features_you_can_mostly_set_and_forget\"><\/span>High-trust automation: Features you can (mostly) set and forget<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These features in Google Ads are <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/general\/\" data-internallinksmanager029f6b8e52c=\"3\" title=\"General\" target=\"_blank\" rel=\"noopener\">general<\/a>ly reliable and beneficial, often improving efficiency and performance in ad accounts. <\/p>\n<p>They\u2019re based on solid, historical account data and have a clear objective that aligns with an advertiser\u2019s goals.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-automated-bidding-strategies\"><span class=\"ez-toc-section\" id=\"Automated_bidding_strategies\"><\/span>Automated bidding strategies<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s Smart Bidding strategies \u2013 such as Maximize Conversions, Target CPA, and Target ROAS \u2013 are the cornerstones of this category.\u00a0<\/p>\n<p>When given sufficient conversion data (at least 30 conversions in the last 30 days), these systems can:<\/p>\n<ul class=\"wp-block-list\">\n<li>Optimize bids at the auction level.<\/li>\n<li>Consider thousands of signals a human simply can\u2019t process in real time.<\/li>\n<\/ul>\n<p><strong>When to trust<\/strong><\/p>\n<p>Use these strategies when you have a consistent conversion history and a clear performance goal (e.g., maintain a specific cost-per-acquisition or return on ad spend).\u00a0<\/p>\n<p>They excel at maximizing performance within a defined budget.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>Avoid them on brand-new campaigns or in accounts with very low conversion volume.\u00a0<\/p>\n<p>The AI needs a \u201clearning phase\u201d and sufficient data to work effectively.<\/p>\n<p><strong>When to use caution<\/strong><\/p>\n<p>You should also approach automated bid strategies with caution in industries where auction dynamics are volatile or conversion cycles are very long.<\/p>\n<p>In the legal industry, for example, a single high-value case can skew conversion data, since the time from click to a closed case worth over $1 million may take months or even years.\u00a0<\/p>\n<p>The long lead time and infrequent, high-value conversions make it difficult for AI to learn and optimize effectively.<\/p>\n<p>The same applies to home services \u2013 especially emergency work like water damage clean-up after a storm \u2013 where a competitor with a massive budget can suddenly spike CPCs, throwing automated bidding into disarray.<\/p>\n<p>In these cases, a manual or hybrid bidding approach offers more control and a better read on the market.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-automated-rules-and-scripts\"><span class=\"ez-toc-section\" id=\"Automated_rules_and_scripts\"><\/span>Automated rules and scripts<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These are custom automations you create to perform specific tasks.\u00a0<\/p>\n<p>While they don\u2019t use AI in the way Smart Bidding does, they are a powerful form of automation that many paid search professionals rely on daily.\u00a0<\/p>\n<p>Since you define the parameters, you have full control.\u00a0<\/p>\n<p>For example, you can create a rule to pause campaigns on a certain date or a script to send an alert when your budget is about to be exhausted.<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>Always. You are in the driver\u2019s seat. Control the trigger and the action.<\/p>\n<p>This is the most transparent and predictable form of automation.<\/p>\n<p><strong>When to double-check<\/strong><\/p>\n<p>Your trust is in your own code or setup, but not necessarily in the platform\u2019s flawless execution.\u00a0<\/p>\n<p>Always double-check. These automations can go wrong for two key reasons:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Human error in the coding or setup.<\/li>\n<li>A technical failure within the Google Ads platform itself.\u00a0<\/li>\n<\/ul>\n<p>To ensure they\u2019re working as intended, get into the habit of reviewing your run logs and performance data regularly.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Leveraging generative AI in ad scripts for Google Ads optimization<\/em><\/strong><\/p>\n<h2 id=\"moderatetrust-automation-use-with-caution\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Moderate-trust_automation_Use_with_caution\"><\/span>Moderate-trust automation: Use with caution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is where things get a bit more nuanced.\u00a0<\/p>\n<p>These AI features are designed to \u201chelp\u201d but can be overzealous and lead to unintended consequences if not carefully monitored.\u00a0<\/p>\n<p>The key here is to understand the trade-off between convenience and control.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-recommendations-and-auto-apply\"><span class=\"ez-toc-section\" id=\"Recommendations_and_auto-apply\"><\/span>Recommendations and auto-apply<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The <em>Recommendations<\/em> tab provides suggestions to improve your account.<\/p>\n<p>The <em>Auto-apply<\/em> feature is a separate, dangerous function that implements these suggestions without your review.\u00a0<\/p>\n<p>While the recommendations themselves can be helpful, they are often designed to increase your spending.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"507\" height=\"293\" http: alt=\"Screenshot from Google Ads Recommendations\" class=\"wp-image-461675\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-from-Google-Ads-Recommendations.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"507\" height=\"293\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-from-Google-Ads-Recommendations.png\" alt=\"Screenshot from Google Ads Recommendations\" class=\"wp-image-461675\"><\/figure>\n<\/div>\n<p><strong>When to trust<\/strong><\/p>\n<p>Only for specific, data-backed suggestions, like fixing broken landing pages or identifying duplicate keywords (after a manual check).<\/p>\n<p>They can be a good starting point for a manual audit and manual implementation.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>Avoid blanket suggestions like \u201cAdd broad match keywords.\u201d<\/p>\n<p>And never use auto-apply. It gives Google carte blanche to change your account without review.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1065\" height=\"438\" http: alt=\"Google Ads Auto-Apply Screen\" class=\"wp-image-461676\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-from-Google-Ads-Auto-Apply-Screen.png 1065w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-from-Google-Ads-Auto-Apply-Screen-768x316.png 768w\" data-lazy-sizes=\"(max-width: 1065px) 100vw, 1065px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-from-Google-Ads-Auto-Apply-Screen.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1065\" height=\"438\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-from-Google-Ads-Auto-Apply-Screen.png\" alt=\"Google Ads Auto-Apply Screen\" class=\"wp-image-461676\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-from-Google-Ads-Auto-Apply-Screen.png 1065w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-from-Google-Ads-Auto-Apply-Screen-768x316.png 768w\" sizes=\"auto, (max-width: 1065px) 100vw, 1065px\"><figcaption class=\"wp-element-caption\"><em>Google Ads Auto-Apply Screen<\/em><\/figcaption><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Top Google Ads recommendations you should always ignore, use, or evaluate\u00a0<\/em><\/strong><\/p>\n<h3 class=\"wp-block-heading\" id=\"h-responsive-search-ads-rsas\"><span class=\"ez-toc-section\" id=\"Responsive_search_ads_RSAs\"><\/span>Responsive search ads (RSAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>RSAs combine the headlines and descriptions you provide, using Google\u2019s AI to serve the most relevant ad for each user.<\/p>\n<p>They\u2019re now a core part of ad creation.<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>RSAs are a massive time-saver for ad testing.\u00a0<\/p>\n<p>They are excellent for identifying the highest-performing ad combinations, which you can then use to inform your messaging.\u00a0<\/p>\n<p>The automation is contained within the ad itself.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>If you have strict brand messaging or legal disclaimers that must appear in a specific order.\u00a0<\/p>\n<p>Without pinning, you risk your headlines or descriptions appearing in an undesirable combination.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-automated-ad-assets\"><span class=\"ez-toc-section\" id=\"Automated_ad_assets\"><\/span>Automated ad assets<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is a core component of Google\u2019s automation, often on by default.\u00a0<\/p>\n<p>Google automatically creates and displays assets like dynamic sitelinks, structured snippets, and callouts based on your landing page content.<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>When you have a simple business model and need to quickly add more robust information to your ads.\u00a0<\/p>\n<p>These features are designed to fill in the gaps and save you time.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>You must check these regularly.\u00a0<\/p>\n<p>If your website content is not tightly controlled, the AI might pull irrelevant or misleading text.\u00a0<\/p>\n<p>Always review these assets and disable any that are inappropriate.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>How Google Ads\u2019 AI tools fix creative bottlenecks, streamline asset creation<\/em><\/strong><\/p>\n<h2 id=\"nuanced-automation-test-and-monitor\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Nuanced_automation_Test_and_monitor\"><\/span>Nuanced automation: Test and monitor<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>This is the new middle ground that requires a strategic approach.\u00a0<\/p>\n<p>These features offer powerful automation but with enough transparency and control to be valuable tools for finding new opportunities.\u00a0<\/p>\n<p>The key is to run them as a test and closely monitor their performance.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-dynamic-search-ads-dsas\"><span class=\"ez-toc-section\" id=\"Dynamic_search_ads_DSAs\"><\/span>Dynamic search ads (DSAs)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>DSAs are a powerful keyword discovery tool.\u00a0<\/p>\n<p>They automatically generate headlines and select landing pages from your site, but with critical controls.\u00a0<\/p>\n<p>You can direct them to specific URLs or set rules.\u00a0<\/p>\n<p>For example, target all product pages with a certain phrase in the URL or supply an exact list.\u00a0<\/p>\n<p>This control keeps DSAs from \u201crunning wild.\u201d<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>Use DSAs to find new, long-tail keywords.\u00a0<\/p>\n<p>Isolate them in their own campaigns with a dedicated budget to prevent them from going \u201coff the rails.\u201d\u00a0<\/p>\n<p>Use negative keywords to exclude brand terms and other irrelevant queries. This turns a potentially risky feature into a reliable growth tool.<\/p>\n<p><strong>When not to trust<\/strong>\u00a0<\/p>\n<p>If you have a small, static website or strict brand messaging, the automation can create irrelevant headlines, leading to wasted spending and brand issues if left unmanaged.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ai-max-for-search\"><span class=\"ez-toc-section\" id=\"AI_Max_for_Search\"><\/span>AI Max for Search<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI Max for Search is an opt-in feature within standard Search campaigns.\u00a0<\/p>\n<p>It bundles several AI tools, including a \u201ckeywordless\u201d option that uses your site content to find new queries, and it expands existing keywords with broad match logic.<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>Test it on a new campaign first. AI Max is a great way to discover new search queries you may have missed.\u00a0<\/p>\n<p>The new reporting features, which show a distinct \u201cAI Max\u201d match type, provide a level of transparency that makes this a worthwhile experiment for finding incremental volume.\u00a0<\/p>\n<p>You can also opt out at the ad group level if you see a negative impact.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>Do not apply this to your most profitable, proven campaigns im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely.\u00a0<\/p>\n<p>It fundamentally changes how your keywords work, which could disrupt a well-oiled machine.\u00a0<\/p>\n<p>It\u2019s also not suitable if your website content is not highly relevant to what you\u2019re selling.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-ai-image-and-video-creation\"><span class=\"ez-toc-section\" id=\"AI_image_and_video_creation\"><\/span>AI image and video creation<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google\u2019s suite of AI-powered creative tools allows us to generate visual assets from a simple text prompt.\u00a0<\/p>\n<p>While this <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a> is evolving rapidly, it requires extreme caution and a highly selective approach.<\/p>\n<p><strong>When to trust<\/strong>\u00a0<\/p>\n<p>Consider this an option only for non-branded or commoditized goods where a visual is more important than brand consistency.\u00a0<\/p>\n<p>Think of products like:<\/p>\n<ul class=\"wp-block-list\">\n<li>A simple salad.<\/li>\n<li>Generic coffee beans.<\/li>\n<li>Household cleaning supplies.\u00a0<\/li>\n<\/ul>\n<p>These tools are valuable for smaller businesses that lack the budget for a professional photoshoot and can benefit from a quickly generated, unique visual.\u00a0<\/p>\n<p>Even so, the human filter remains essential.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>Do not use this tool for any brand-centric products, logos, or services where visual integrity is paramount.\u00a0<\/p>\n<p>The AI\u2019s output can be unpredictable and may lack the specific nuance required to build and protect a strong brand.\u00a0<\/p>\n<p>It also poses potential legal risks, as the generated content could inadvertently infringe on copyrights.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"572\" http: alt=\"Google Ads interface - Generating ad assets\" class=\"wp-image-461677\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-AI-generated-asset-example.png 1580w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-AI-generated-asset-example-768x278.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-AI-generated-asset-example-1536x556.png 1536w\" data-lazy-sizes=\"(max-width: 1580px) 100vw, 1580px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-AI-generated-asset-example.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1580\" height=\"572\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-AI-generated-asset-example.png\" alt=\"Google Ads interface - Generating ad assets\" class=\"wp-image-461677\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-AI-generated-asset-example.png 1580w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-AI-generated-asset-example-768x278.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-AI-generated-asset-example-1536x556.png 1536w\" sizes=\"auto, (max-width: 1580px) 100vw, 1580px\"><\/figure>\n<\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1555\" height=\"545\" http: alt=\"Google Ads interface - Generating ad assets\" class=\"wp-image-461678\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-Generating-ad-assets.png 1555w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-Generating-ad-assets-768x269.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-Generating-ad-assets-1536x538.png 1536w\" data-lazy-sizes=\"(max-width: 1555px) 100vw, 1555px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-Generating-ad-assets.png\"><img loading=\"lazy\" decoding=\"async\" width=\"1555\" height=\"545\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-Generating-ad-assets.png\" alt=\"Google Ads interface - Generating ad assets\" class=\"wp-image-461678\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-Generating-ad-assets.png 1555w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-Generating-ad-assets-768x269.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Google-Ads-interface-Generating-ad-assets-1536x538.png 1536w\" sizes=\"auto, (max-width: 1555px) 100vw, 1555px\"><\/figure>\n<\/div>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"ecommerce-automation-the-feed-is-king\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ecommerce_automation_The_feed_is_king\"><\/span>Ecommerce automation: The feed is king<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For ecommerce advertisers, the Merchant Center is where you hand over a significant amount of control to Google\u2019s AI.\u00a0<\/p>\n<p>The trust you can place in the system is directly tied to the quality of your product data feed.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-product-feeds-high-trust\"><span class=\"ez-toc-section\" id=\"Product_feeds_high_trust\"><\/span>Product feeds (high trust)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The product data you upload to the Google Merchant Center is the foundation of Shopping campaigns.\u00a0<\/p>\n<p>The quality of your feed directly impacts the performance of your automated campaigns.<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>When you have a clean, comprehensive, and up-to-date feed that adheres to Google\u2019s specifications. <\/p>\n<p>When you are the one controlling the data you feed into the system, you can trust what the system does with it.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-automated-feed-updates-moderate-trust\"><span class=\"ez-toc-section\" id=\"Automated_feed_updates_moderate_trust\"><\/span>Automated feed updates (moderate trust)<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Google offers automatic item updates, which use your website\u2019s structured data to update product information \u2013 like price and availability \u2013 in your feed.<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>When used as a safety net, it\u2019s a good way to catch minor discrepancies in real time.<\/p>\n<p>This prevents your products from being disapproved if the price or stock status changes on your website.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>Don\u2019t rely on it as your main feed update method.\u00a0<\/p>\n<p>It\u2019s no substitute for a robust, scheduled feed \u2013 and using it alone can cause major errors and disapprovals.<\/p>\n<h2 id=\"low-trust-automation-proceed-with-extreme-caution\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Low_trust_automation_Proceed_with_extreme_caution\"><\/span>Low trust automation: Proceed with extreme caution<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These are the black-box features where you give up most of your control and transparency in exchange for Google\u2019s promised performance.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-performance-max-campaigns\"><span class=\"ez-toc-section\" id=\"Performance_Max_campaigns\"><\/span>Performance Max campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Performance Max is Google\u2019s most automated campaign type.\u00a0<\/p>\n<p>A single campaign runs ads across all of Google\u2019s channels (Search, Display, YouTube, Gmail, etc.) with very little insight into what\u2019s working.\u00a0<\/p>\n<p>While Google has recently made strides in providing more transparency by including channel reporting, you are still lacking the granular control to act on that data.\u00a0<\/p>\n<p>You can now see where your budget is going, but you cannot directly adjust bids or opt out of specific channels that may be underperforming.<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>PMax can work well for ecommerce or lead gen accounts with solid conversion data \u2013 efficiently finding new audiences and entering auctions across all Google channels.\u00a0<\/p>\n<p>It\u2019s best used as a supplement to core search campaigns that still need human oversight.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-expert-insight-questioning-best-practices\"><span class=\"ez-toc-section\" id=\"Expert_Insight_Questioning_best_practices\"><\/span>Expert Insight: Questioning best practices<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As PPC expert Menachem Ani recently pointed out in a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/menachemani_the-best-strategy-might-come-from-doing-what-activity-7367214458860920837-OsPT?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAAAqVAmwBWitAlVZP9bJw5He5vLQ5nneu0Vo\" target=\"_blank\" rel=\"noopener\">LinkedIn post<\/a>, the best insights sometimes come from doing what Google tells you not to do.\u00a0<\/p>\n<p>When PMax launched, the conventional wisdom was to \u201cgive it everything\u201d \u2013 all your creative assets, images, and videos.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"763\" http: alt=\"Menachem Ani on LinkedIn - PMax 'best practices'\" class=\"wp-image-461679\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Menachem-Ani-on-LinkedIn-PMax-best-practices.png\"><img loading=\"lazy\" decoding=\"async\" width=\"558\" height=\"763\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Menachem-Ani-on-LinkedIn-PMax-best-practices.png\" alt=\"Menachem Ani on LinkedIn - PMax 'best practices'\" class=\"wp-image-461679\"><\/figure>\n<\/div>\n<p>However, in testing, Ani discovered that for some clients, performance actually improved when they ran \u201csmart shopping style\u201d campaigns with zero creative assets.\u00a0<\/p>\n<p>The algorithm, s<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>ped of visual \u201cnoise,\u201d was forced to focus purely on the product data and user intent, behaving more like the Smart Shopping campaigns that previously worked.\u00a0<\/p>\n<p>This serves as a powerful reminder that questioning the official playbook is a core part of a paid search professional\u2019s role.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>If you need granular control, detailed reporting, or have a limited budget.<\/p>\n<p>For lead gen in particular, you must have conversion tracking in place.\u00a0<\/p>\n<p>Without a clear and consistent flow of conversion data, PMax is virtually unusable.\u00a0<\/p>\n<p>The algorithm needs to know what a valuable lead looks like.\u00a0<\/p>\n<p>Without a reliable tracking system to tell it, PMax will simply optimize for any form submission, leading to a high volume of low-quality and maybe worthless leads.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-smart-campaigns\"><span class=\"ez-toc-section\" id=\"Smart_campaigns\"><\/span>Smart campaigns<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>These oversimplified campaigns target small businesses, offering a bare-bones interface with minimal control.\u00a0<\/p>\n<p>Essentially a rebrand of Google Ads Express (launched in 2011), they\u2019re worth noting because new users are often funneled into them from the start (even if this article\u2019s readers aren\u2019t the target audience).<\/p>\n<p>The simplified setup bypasses complex options, but at the cost of transparency and control.<\/p>\n<p><strong>When to trust<\/strong><\/p>\n<p>Never.\u00a0<\/p>\n<p>These campaigns are designed for new advertisers with absolutely no PPC experience and a very limited, fixed budget as a kind of trial run.<\/p>\n<p>A paid search professional would never knowingly use or recommend them.\u00a0<\/p>\n<p>If a client comes to you with an existing Smart Campaign, it\u2019s a clear signal that they need your expertise immediately.<\/p>\n<p><strong>When not to trust<\/strong><\/p>\n<p>Always.\u00a0<\/p>\n<p>This is where your dreams of reporting on keyword performance and proving ROI go to die.\u00a0<\/p>\n<p>The lack of data makes it impossible to show that your success wasn\u2019t just a happy accident, and for a paid search professional, that\u2019s simply not an option.<\/p>\n<h2 id=\"inherent-limitations-of-ai\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Inherent_limitations_of_AI\"><\/span>Inherent limitations of AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Google\u2019s AI operates within the confines of the data and objectives it is given.\u00a0<\/p>\n<p>It lacks the contextual understanding and strategic foresight that an experienced professional provides.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-lack-of-business-context\"><span class=\"ez-toc-section\" id=\"Lack_of_business_context\"><\/span>Lack of business context<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The AI does not understand your profit margins, inventory levels, or broader business goals unless you provide that data.\u00a0<\/p>\n<p>It will optimize for the given metric (e.g., conversions) without considering the strategic value of each conversion.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-dependence-on-historical-data\"><span class=\"ez-toc-section\" id=\"Dependence_on_historical_data\"><\/span>Dependence on historical data<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Machine learning models are trained on past performance.\u00a0<\/p>\n<p>In situations with limited or volatile data, such as a new product launch or a sudden market shift, the AI\u2019s predictions can be unreliable.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-potential-for-misinterpretation-nbsp\"><span class=\"ez-toc-section\" id=\"Potential_for_misinterpretation\"><\/span>Potential for misinterpretation\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The AI may optimize for unintended outcomes.\u00a0<\/p>\n<p>For example, a Maximize Conversions strategy could drive a high volume of low-value leads if not properly constrained with value-based bidding.<\/p>\n<h2 id=\"why-ai-still-needs-you\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_AI_still_needs_you\"><\/span>Why AI still needs you<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The future of paid search isn\u2019t pure AI \u2013 it\u2019s collaboration.\u00a0<\/p>\n<p>AI is a powerful tool for efficiency and scale, but it can\u2019t replace human strategy and oversight.\u00a0<\/p>\n<p>The key isn\u2019t blind trust or total rejection, but understanding AI\u2019s strengths and limits.<\/p>\n<ul class=\"wp-block-list\">\n<li>Smart Bidding excels with consistent data, while volatile markets like legal or home services still demand human judgment.\u00a0<\/li>\n<li>Tools like DSAs and AI Max become discovery engines when guided by a PPC pro, while black-box systems like PMax still require human inputs and interpretation.<\/li>\n<\/ul>\n<p>Your success will depend on being the human in the loop.\u00a0<\/p>\n<p>The best PPC advertisers let AI handle the heavy lifting while they focus on what only people can do:\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Add business context.<\/li>\n<li>Set guardrails.<\/li>\n<li>Anticipate consequences.\u00a0<\/li>\n<\/ul>\n<p>The goal isn\u2019t to push buttons perfectly. It\u2019s to be the strategist who knows when to lean on AI, and when to question it.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/when-to-trust-google-ads-ai-and-when-you-shouldnt-461668\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads AI can boost ROI \u2013 or waste your spend. Learn how to tell the difference and take control of your campaigns. Google Ads mostly runs on AI now \u2013 and that\u2019s both a blessing and a curse.\u00a0 Some automations can boost performance, while others create blind spots that cost you money.\u00a0 The real&#8230;<\/p>\n","protected":false},"author":1,"featured_media":689203,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Trusting-Google-Ads-AI.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-689202","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689202","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=689202"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689202\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/689203"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=689202"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=689202"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=689202"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}