{"id":689518,"date":"2025-09-11T18:20:31","date_gmt":"2025-09-11T15:20:31","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/chatgpt-traffic-rivals-organic-search-engagement-data\/"},"modified":"2025-09-11T18:20:31","modified_gmt":"2025-09-11T15:20:31","slug":"chatgpt-traffic-rivals-organic-search-engagement-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/chatgpt-traffic-rivals-organic-search-engagement-data\/","title":{"rendered":"ChatGPT traffic rivals organic search engagement: Data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aee58d275906\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aee58d275906\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-traffic-rivals-organic-search-engagement-data\/#New_data_shows_ChatGPT_users_are_more_engaged_than_Google_searchers_But_AI_traffic_comes_in_much_smaller_volumes\" >New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"New_data_shows_ChatGPT_users_are_more_engaged_than_Google_searchers_But_AI_traffic_comes_in_much_smaller_volumes\"><\/span>New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Traffic from ChatGPT is now edging out Google search in user engagement, according to new Siege <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Media<\/a> data.<\/p>\n<p><strong>By the numbers<\/strong>. ChatGPT traffic was 1.73% more engaged than organic search on average between 2024-2025:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>ChatGPT engagement rate:<\/strong> 63.42% (though this number declined 11.43% since the study started).<\/li>\n<li><strong>Organic search engagement rate:<\/strong> 61.64% (this number increased 4.71% since the study started).<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"1448\" http: alt=\"Chatgpt Vs Organic Search Engagement 2024 2025\" class=\"wp-image-461914\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-vs-organic-search-engagement-2024-2025.png 1800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-vs-organic-search-engagement-2024-2025-768x618.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-vs-organic-search-engagement-2024-2025-1536x1236.png 1536w\" data-lazy-sizes=\"(max-width: 1800px) 100vw, 1800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-vs-organic-search-engagement-2024-2025.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1800\" height=\"1448\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-vs-organic-search-engagement-2024-2025.png\" alt=\"Chatgpt Vs Organic Search Engagement 2024 2025\" class=\"wp-image-461914\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-vs-organic-search-engagement-2024-2025.png 1800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-vs-organic-search-engagement-2024-2025-768x618.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-vs-organic-search-engagement-2024-2025-1536x1236.png 1536w\" sizes=\"(max-width: 1800px) 100vw, 1800px\"><\/figure>\n<p><strong>Why we care.<\/strong> AI referrals bring highly qualified visitors, but in much smaller volumes. Brands may win on depth of engagement but lose on breadth of audience.<\/p>\n<p><strong>Accelerating<\/strong> <strong>diversification. <\/strong>Paid shopping, affiliates, and blog pages ranked among the most engaged channels. Average engagement rates across channels (2024\u20132025):<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Paid shopping:<\/strong> 72.50%<\/li>\n<li><strong>Cross-network:<\/strong> 67.75%<\/li>\n<li><strong>Affiliates:<\/strong> 66.31%<\/li>\n<li><strong>ChatGPT:<\/strong> 63.42%<\/li>\n<li><strong>Blog pages:<\/strong> 63.41%<\/li>\n<\/ul>\n<p><strong>What they\u2019re saying.<\/strong> According to the report\u2019s author, Michael Archambault<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201c<strong>Optimizing for AI-driven traffic is no longer optional<\/strong>. These users have specific questions, and your content needs to be the definitive answer.\u201d<\/li>\n<\/ul>\n<p><strong>About the data.<\/strong> Siege Media analyzed engagement data from 304 client properties (past and current) with permission. The dataset covered Jan. 1, 2024 to July 31, 2025, tracking traffic engagement rates across channels, including search, social, paid, referral, and AI sources.<\/p>\n<p><strong>The report.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.siegemedia.com\/research\/ga4-engagement-rates\" target=\"_blank\" rel=\"noopener\">GA4 Engagement Rate Benchmarks: ChatGPT vs. Google [New Data]<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/chatgpt-traffic-rivals-organic-search-engagement-data-461905\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New data shows ChatGPT users are more engaged than Google searchers. But AI traffic comes in much smaller volumes. Traffic from ChatGPT is now edging out Google search in user engagement, according to new Siege Media data. By the numbers. ChatGPT traffic was 1.73% more engaged than organic search on average between 2024-2025: ChatGPT engagement&#8230;<\/p>\n","protected":false},"author":1,"featured_media":689519,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/chatgpt-organic-search-engagement.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-689518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689518","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=689518"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689518\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/689519"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=689518"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=689518"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=689518"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}