{"id":689540,"date":"2025-09-11T20:55:10","date_gmt":"2025-09-11T17:55:10","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-tag-manager-adds-event-parameters-to-ads-and-floodlight-tags\/"},"modified":"2025-09-11T20:55:10","modified_gmt":"2025-09-11T17:55:10","slug":"google-tag-manager-adds-event-parameters-to-ads-and-floodlight-tags","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tag-manager-adds-event-parameters-to-ads-and-floodlight-tags\/","title":{"rendered":"Google Tag Manager adds event parameters to Ads and Floodlight tags"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a32a5ca6085f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a32a5ca6085f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tag-manager-adds-event-parameters-to-ads-and-floodlight-tags\/#GTM_now_supports_custom_event_parameters_in_Ads_and_Floodlight_tags_closing_the_gap_with_manual_gtag_implementations\" >GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"GTM_now_supports_custom_event_parameters_in_Ads_and_Floodlight_tags_closing_the_gap_with_manual_gtag_implementations\"><\/span>GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags.<\/p>\n<p><strong>How it works<\/strong>. A new Event Parameters field group now <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ears in Ads and Floodlight event tags. You can use it to:<\/p>\n<ul class=\"wp-block-list\">\n<li>Send custom parameters (like audience or conversion details).<\/li>\n<li>Configure tracker settings, such as User Data dispatch.<\/li>\n<li>Apply settings via an Event Settings variable for consistency.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"506\" http: alt=\"1757574600039\" class=\"wp-image-461921\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1757574600039.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1757574600039-768x486.jpeg 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1757574600039.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"506\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1757574600039.jpeg\" alt=\"1757574600039\" class=\"wp-image-461921\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1757574600039.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1757574600039-768x486.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>Why we care.<\/strong> Until now, GTM users couldn\u2019t send custom parameters or configure tracker settings within these tags \u2014 a limitation that forced workarounds or manual <code>gtag()<\/code> implementations. The new field closes that gap and makes GTM more flexible for advanced measurement setups.<\/p>\n<p><strong>The bigger picture:<\/strong> This update aligns GTM\u2019s built-in templates with the capabilities of raw <code>gtag()<\/code> tagging, giving advertisers more control without leaving the container interface.<\/p>\n<p><strong>Bottom line:<\/strong> The addition of event parameters is a welcome upgrade for GTM users, simplifying advanced tagging and ensuring more parity between GTM and manual implementations.<\/p>\n<p><strong>First seen.<\/strong> This update was first seen by Simo Avaha Co-founder of Simmer, who mentioned this update on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/simoahava_measure-googleads-floodlight-activity-7371802181806620672-zkR4\/\">LinkedIn<\/a>.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tag-manager-event-parameters-floodlight-tags-461920\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>GTM now supports custom event parameters in Ads and Floodlight tags, closing the gap with manual gtag() implementations. Google Tag Manager (GTM) has rolled out a long-awaited update: advertisers can now add custom event parameters directly to Google Ads and Floodlight tags. How it works. A new Event Parameters field group now appears in Ads&#8230;<\/p>\n","protected":false},"author":1,"featured_media":689541,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Shutterstock_1397589710.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-689540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=689540"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/689541"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=689540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=689540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=689540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}