{"id":689564,"date":"2025-09-11T23:30:47","date_gmt":"2025-09-11T20:30:47","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/ai-search-optimization-geo-seos-dont-agree-on-a-name-survey\/"},"modified":"2025-09-11T23:30:47","modified_gmt":"2025-09-11T20:30:47","slug":"ai-search-optimization-geo-seos-dont-agree-on-a-name-survey","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ai-search-optimization-geo-seos-dont-agree-on-a-name-survey\/","title":{"rendered":"AI search optimization? GEO? SEOs don\u2019t agree on a name: Survey"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a364da7e1aa9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a364da7e1aa9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-search-optimization-geo-seos-dont-agree-on-a-name-survey\/#SEOs_are_prioritizing_AI_search_tactics_like_schema_and_citations_even_as_revenue_impact_remains_small_and_measurement_is_messy\" >SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"SEOs_are_prioritizing_AI_search_tactics_like_schema_and_citations_even_as_revenue_impact_remains_small_and_measurement_is_messy\"><\/span>SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>SEOs (and their bosses) are rapidly adopting AI search optimization, even if they\u2019re still figuring out what it all means, according to a new survey from Aleyda Solis. <\/p>\n<p><strong>By the numbers:<\/strong> More than 200 senior SEOs worldwide shared how they\u2019re referring to this emerging discipline.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>36%<\/strong> say their clients\/managers simply call it \u201cAI search optimization.\u201d<\/li>\n<li><strong>27%<\/strong> stick with SEO (but for AI platforms).<\/li>\n<li><strong>18%<\/strong> call it generative engine optimization (GEO).<\/li>\n<li>Others use terms like AEO (answer engine optimization) or even LLMO.<\/li>\n<\/ul>\n<p><strong>Yes, and\u2026 <\/strong>Nearly 91% said leadership asked about AI search visibility in the past year. Yes, the topic is mainstream in boardrooms.<\/p>\n<p><strong>Who\u2019s in charge?<\/strong> 75% of SEOs said the SEO team runs AI search efforts.<\/p>\n<ul class=\"wp-block-list\">\n<li>Few reported having a dedicated AI search team or cross-functional ownership.<\/li>\n<\/ul>\n<p><strong>What\u2019s working.<\/strong> Top tactics SEOs are prioritizing:<\/p>\n<ul class=\"wp-block-list\">\n<li>Schema and structured data.<\/li>\n<li>Digital PR and citations on sources like <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> and Wikipedia.<\/li>\n<li>Content chunking and FAQs for retrieval.<\/li>\n<li>Tracking AI mentions\/citations across tools like ChatGPT, Perplexity, and Gemini.<\/li>\n<\/ul>\n<p><strong>What\u2019s not working.<\/strong> Revenue impact is tiny \u2013 62% reported AI search drives less than 5% of revenue.<\/p>\n<ul class=\"wp-block-list\">\n<li>Measurement is also not working. The top frustrations for SEOs? Lack of attribution and volatile AI answers.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> AI search barely moves the revenue needle \u2013 62% of SEOs said it drives less than 5% of revenue. However, clients and executives are already demanding visibility reports, strategies, and budgets. This survey indicates that AI search is reshaping priorities faster than it is delivering results.<\/p>\n<p><strong>Bottom line. <\/strong>AI search is messy. SEOs are experimenting with various tactics, and still nobody can agree what to call this emerging marketing discipline \u2013\u00a0or who owns it.<\/p>\n<p><strong>The survey.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/hub.seofomo.co\/surveys\/state-ai-search-optimization\/\" target=\"_blank\" rel=\"noopener\">The SEOFOMO State of AI Search Optimization Survey \u2013 2025 Edition<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-search-optimization-survey-2025-461939\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>SEOs are prioritizing AI search tactics like schema and citations, even as revenue impact remains small and measurement is messy. SEOs (and their bosses) are rapidly adopting AI search optimization, even if they\u2019re still figuring out what it all means, according to a new survey from Aleyda Solis. By the numbers: More than 200 senior&#8230;<\/p>\n","protected":false},"author":1,"featured_media":689565,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/ai-seo-geo-aeo.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-689564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=689564"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/689565"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=689564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=689564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=689564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}