{"id":689588,"date":"2025-09-12T02:05:10","date_gmt":"2025-09-11T23:05:10","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/meta-expands-reels-threads-and-ai-tools-to-boost-brand-building\/"},"modified":"2025-09-12T02:05:10","modified_gmt":"2025-09-11T23:05:10","slug":"meta-expands-reels-threads-and-ai-tools-to-boost-brand-building","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/meta-expands-reels-threads-and-ai-tools-to-boost-brand-building\/","title":{"rendered":"Meta expands Reels, Threads, and AI tools to boost brand-building"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a4af2bf81cb5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a4af2bf81cb5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/meta-expands-reels-threads-and-ai-tools-to-boost-brand-building\/#Brands_now_have_new_ways_to_align_with_cultural_moments_on_Metas_apps_while_improving_efficiency_through_AI-driven_targeting_and_optimization\" >Brands now have new ways to align with cultural moments on Meta\u2019s apps while improving efficiency through AI-driven targeting and optimization.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Brands_now_have_new_ways_to_align_with_cultural_moments_on_Metas_apps_while_improving_efficiency_through_AI-driven_targeting_and_optimization\"><\/span>Brands now have new ways to align with cultural moments on Meta\u2019s apps while improving efficiency through AI-driven targeting and optimization.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural moments across its <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s, with new ad formats, trending placements, and AI-powered targeting.<\/p>\n<p><strong>What\u2019s new:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Reels trending ads<\/strong> are opening up to more advertisers after closed beta. The format places brands alongside the most popular Reels, with early tests showing a 20% boost in unaided awareness \u2014 on par with <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> Select and above TikTok Pulse.<\/li>\n<\/ul>\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"505\" height=\"800\" data-id=\"461947\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/546472560_2257930448011493_4181720691827446966_n.gif\" alt=\"546472560 2257930448011493 4181720691827446966 N\" class=\"wp-image-461947\"><\/figure>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"442\" height=\"700\" data-id=\"461946\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/546516149_779240954848945_3998637449277049761_n.gif\" alt=\"546516149 779240954848945 3998637449277049761 N\" class=\"wp-image-461946\"><\/figure>\n<\/figure>\n<ul class=\"wp-block-list\">\n<li><strong>Threads ads<\/strong> now support carousel formats, 4:5 single image and video rendering, and simplified campaign setup. With 400 million monthly active users, Meta is pitching Threads as a growing space for authentic brand conversations.<\/li>\n<\/ul>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"763\" http: alt=\"Screenshot 2025 09 11 At 21.55.00\" class=\"wp-image-461948\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-2025-09-11-at-21.55.00.png 984w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-2025-09-11-at-21.55.00-768x596.png 768w\" data-lazy-sizes=\"(max-width: 984px) 100vw, 984px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-2025-09-11-at-21.55.00.png\"><img loading=\"lazy\" decoding=\"async\" width=\"984\" height=\"763\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-2025-09-11-at-21.55.00.png\" alt=\"Screenshot 2025 09 11 At 21.55.00\" class=\"wp-image-461948\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-2025-09-11-at-21.55.00.png 984w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-2025-09-11-at-21.55.00-768x596.png 768w\" sizes=\"auto, (max-width: 984px) 100vw, 984px\"><\/figure>\n<\/div>\n<ul class=\"wp-block-list\">\n<li><strong>Value rules for awareness and engagement<\/strong> extend AI-powered audience prioritization beyond sales campaigns. Tests show advertisers doubled high-value conversions compared to business-as-usual setups.<\/li>\n<li><strong>Landing page view optimization<\/strong> helps brands without direct pixel access (like CPGs) reach users more likely to load their destination site, cutting cost per view by 31%.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"818\" http: alt=\"546622875 504866272721415 6131432420857360930 N\" class=\"wp-image-461949\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/546622875_504866272721415_6131432420857360930_n.gif 1000w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/546622875_504866272721415_6131432420857360930_n-768x628.gif 768w\" data-lazy-sizes=\"(max-width: 1000px) 100vw, 1000px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/546622875_504866272721415_6131432420857360930_n.gif\"><img loading=\"lazy\" decoding=\"async\" width=\"1000\" height=\"818\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/546622875_504866272721415_6131432420857360930_n.gif\" alt=\"546622875 504866272721415 6131432420857360930 N\" class=\"wp-image-461949\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/546622875_504866272721415_6131432420857360930_n.gif 1000w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/546622875_504866272721415_6131432420857360930_n-768x628.gif 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\"><\/figure>\n<p><strong>Why we care. <\/strong>Brands are under pressure to stay relevant where culture happens. The expansion of trending Reels ads means brands can align themselves directly with cultural moments, driving proven lifts in awareness and recall. <\/p>\n<p>At the same time, AI-powered tools like value rules and landing page optimization give marketers more precise control over who sees their ads and how those ads perform, which should lead to stronger conversions and lower costs.<\/p>\n<p><strong>The big picture<\/strong>. With Reels seeing over 4.5B daily shares and more than half of Instagram time spent in the format, Meta is positioning itself as the place where culture spreads \u2014 and where brands can insert themselves seamlessly into the conversation.<\/p>\n<p><strong>The bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.facebook.com\/business\/news\/from-culture-to-conversion-with-metas-brand-building-tools\">Meta is giving advertisers more ways to ride cultural waves<\/a> \u2014 whether through trending Reels, expanding Threads, or smarter AI targeting.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/meta-expands-reels-threads-and-ai-tools-to-boost-brand-building-461945\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brands now have new ways to align with cultural moments on Meta\u2019s apps while improving efficiency through AI-driven targeting and optimization. Meta used its Brand Building Summit to unveil updates aimed at helping advertisers tap into cultural moments across its apps, with new ad formats, trending placements, and AI-powered targeting. What\u2019s new: Reels trending ads&#8230;<\/p>\n","protected":false},"author":1,"featured_media":689589,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/05\/How-to-test-UGC-and-EGC-ads-in-Meta-campaigns.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-689588","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=689588"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689588\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/689589"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=689588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=689588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=689588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}