{"id":689696,"date":"2025-09-12T15:00:43","date_gmt":"2025-09-12T12:00:43","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/87-read-ai-search-summaries-84-shop-with-ai-survey\/"},"modified":"2025-09-12T15:00:43","modified_gmt":"2025-09-12T12:00:43","slug":"87-read-ai-search-summaries-84-shop-with-ai-survey","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/87-read-ai-search-summaries-84-shop-with-ai-survey\/","title":{"rendered":"87% read AI search summaries, 84% shop with AI: Survey"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3e20f2c2052\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3e20f2c2052\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/87-read-ai-search-summaries-84-shop-with-ai-survey\/#Americans_are_turning_to_AI_for_search_and_shopping_%E2%80%93_using_summaries_for_answers_fact-checking_links_and_making_purchase_decisions\" >Americans are turning to AI for search and shopping \u2013 using summaries for answers, fact-checking links, and making purchase decisions.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Americans_are_turning_to_AI_for_search_and_shopping_%E2%80%93_using_summaries_for_answers_fact-checking_links_and_making_purchase_decisions\"><\/span>Americans are turning to AI for search and shopping \u2013 using summaries for answers, fact-checking links, and making purchase decisions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>A majority of Americans are using AI in daily life \u2013 87% read AI summaries in search, and 84% turn to AI for shopping. That\u2019s according to new survey data shared exclusively with Search Engine Land by digital marketing firm Centerfield.<\/p>\n<p><strong>By the numbers:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>87%<\/strong> of U.S. adults read AI-generated summaries in search results.<\/li>\n<li><strong>50%<\/strong> say they read the summary but then look for additional info elsewhere.<\/li>\n<li><strong>41%<\/strong> read and then click on a source link; <strong>34%<\/strong> stop at the summary alone.<\/li>\n<li><strong>89%<\/strong> of adults report using AI tools or chatbots.<\/li>\n<li><strong>84%<\/strong> have used AI in their shopping journey \u2014 across all generations.<\/li>\n<\/ul>\n<p><strong>How shoppers use AI:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Getting answers to product questions (46%)<\/li>\n<li>Comparing products or brands (35%)<\/li>\n<li>Getting product recommendations (35%)<\/li>\n<li>Summarizing customer reviews (29%)<\/li>\n<li>Finding the best prices or deals (29%)<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>AI tools are reshaping how people research and make purchase decisions. That means brand visibility in AI summaries and answers isn\u2019t optional \u2013 it\u2019s where consumers are already paying attention.<\/p>\n<p><strong>Bottom line.<\/strong> Consumers are moving fast, so marketers must keep up. AI adoption is going mainstream among shoppers, but most brands are still figuring out how to optimize for the AI-driven future of search. And many are unprepared for GEO.<\/p>\n<p><strong>About the survey:<\/strong> The Centerfield Gen-AI Consumer Survey was an online poll of 4,604 U.S. adults conducted in July 2025, with a \u00b11.5% margin of error at the 95% confidence level. The sample was nationally representative by age, sex, ethnicity, income, and housing, following U.S. Census benchmarks.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-search-survey-summaries-shopping-461928\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Americans are turning to AI for search and shopping \u2013 using summaries for answers, fact-checking links, and making purchase decisions. A majority of Americans are using AI in daily life \u2013 87% read AI summaries in search, and 84% turn to AI for shopping. That\u2019s according to new survey data shared exclusively with Search Engine&#8230;<\/p>\n","protected":false},"author":1,"featured_media":689697,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/ai-search-summaries-shopping.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-689696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=689696"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/689697"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=689696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=689696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=689696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}