{"id":689734,"date":"2025-09-12T20:10:26","date_gmt":"2025-09-12T17:10:26","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/ftc-probes-google-and-amazon-over-ad-pricing-disclosures\/"},"modified":"2025-09-12T20:10:26","modified_gmt":"2025-09-12T17:10:26","slug":"ftc-probes-google-and-amazon-over-ad-pricing-disclosures","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ftc-probes-google-and-amazon-over-ad-pricing-disclosures\/","title":{"rendered":"FTC probes Google and Amazon over ad pricing disclosures"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be3e5067f6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be3e5067f6\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ftc-probes-google-and-amazon-over-ad-pricing-disclosures\/#The_FTC_is_probing_whether_Google_and_Amazon_misled_advertisers_on_ad_pricing_and_auctions\" >The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_FTC_is_probing_whether_Google_and_Amazon_misled_advertisers_on_ad_pricing_and_auctions\"><\/span>The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose terms and pricing for ads on their platforms, according to people familiar with the matter.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>The FTC\u2019s consumer protection unit is examining Google\u2019s internal ad pricing processes and whether it raised costs without informing advertisers.<\/li>\n<li>Amazon\u2019s real-time ad auctions are under scrutiny, including whether it disclosed reserve pricing \u2014 minimum price floors for sponsored listings.<\/li>\n<li>Both investigations build on prior antitrust actions against Google\u2019s ad business and Amazon\u2019s marketplace practices.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Digital advertising is a multi-hundred-billion-dollar industry, with Google leading the market and Amazon quickly rising as the third-largest player. Lack of transparency in how ads are priced and placed could mean advertisers are paying more than they realize.<\/p>\n<p><strong>Context:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Judges in two Justice Department cases have already ruled Google maintains illegal monopolies in search and ad tech.<\/li>\n<li>Amazon\u2019s ad business generated $56 billion in revenue last year, but the company faces separate FTC trials on antitrust and consumer protection grounds.<\/li>\n<li>Google has previously acknowledged tweaking ad auctions to meet revenue targets without always disclosing changes to advertisers.<\/li>\n<\/ul>\n<p><strong>The bottom line<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.bloomberg.com\/news\/articles\/2025-09-12\/amazon-google-probed-by-ftc-over-search-advertising-practices\">The FTC is signaling that ad pricing transparency<\/a> \u2014 not just competition \u2014 is now squarely in its sights, keeping pressure on two of the industry\u2019s dominant players.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ftc-probes-google-and-amazon-over-ad-pricing-disclosures-461956\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The FTC is probing whether Google and Amazon misled advertisers on ad pricing and auctions. The Federal Trade Commission is investigating whether Google and Amazon misled advertisers by failing to properly disclose terms and pricing for ads on their platforms, according to people familiar with the matter. Driving the news: The FTC\u2019s consumer protection unit&#8230;<\/p>\n","protected":false},"author":1,"featured_media":689735,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2015\/11\/ftc-logo-sign-ss-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-689734","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=689734"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/689734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/689735"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=689734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=689734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=689734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}