{"id":690471,"date":"2025-09-17T08:40:25","date_gmt":"2025-09-17T05:40:25","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/reddit-debuts-6-second-video-ad-views-goal\/"},"modified":"2025-09-17T08:40:25","modified_gmt":"2025-09-17T05:40:25","slug":"reddit-debuts-6-second-video-ad-views-goal","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/reddit-debuts-6-second-video-ad-views-goal\/","title":{"rendered":"Reddit debuts 6-second video ad views goal"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af99116b58b5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af99116b58b5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/reddit-debuts-6-second-video-ad-views-goal\/#Reddits_6-second_video_ad_goal_boosts_completion_rates_while_slashing_costs_helping_brands_pay_only_for_real_attention\" >Reddit\u2019s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Reddits_6-second_video_ad_goal_boosts_completion_rates_while_slashing_costs_helping_brands_pay_only_for_real_attention\"><\/span>Reddit\u2019s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Reddit<\/a> today launched a beta feature called 6-second Engaged Video Views, a new optimization goal designed to make video ads more impactful and cost-efficient.<\/p>\n<ul class=\"wp-block-list\">\n<li>Unlike Reddit\u2019s existing 2-second view objective, the new option prioritizes users who are likely to watch an ad for at least six seconds or to completion.<\/li>\n<li>Early testers reported +130% view-through rates, +71% completion rates, and an 83% drop in cost per view when paired with auto bidding, according to internal Reddit data.<\/li>\n<\/ul>\n<p><strong>Why we care<\/strong>. Reddit\u2019s new 6-second Engaged Video Views metric shifts ad spend toward users who actually watch, not just scroll past, reflecting advertiser demand for quality over quantity. Early tests show higher completion rates and significantly lower costs per view, helping brands stretch budgets while ensuring real impact.<\/p>\n<p><strong>The details:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Advertisers only pay for engaged views, improving ROI.<\/li>\n<li>The goal is available in Reddit Ads Manager under Video Views campaigns with automated bidding options (Lowest Cost or Cost Cap).<\/li>\n<li>Once selected, the optimization goal can\u2019t be changed for that campaign.<\/li>\n<\/ul>\n<p><strong>The big picture<\/strong>. With more than 3,000 videos posted daily and half of Reddit content consumed in media form, the platform is leaning into video as a core driver of brand storytelling and user engagement.<\/p>\n<p><strong>What\u2019s next<\/strong>. Advertisers can start testing <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.business.reddit.com\/blog\/6s-video-views-beta\" target=\"_blank\" rel=\"noopener\">the feature<\/a> immediately in beta ahead of a wider rollout.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/reddit-6-second-video-ad-views-goal-462067\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Reddit\u2019s 6-second video ad goal boosts completion rates while slashing costs, helping brands pay only for real attention. Reddit today launched a beta feature called 6-second Engaged Video Views, a new optimization goal designed to make video ads more impactful and cost-efficient. Unlike Reddit\u2019s existing 2-second view objective, the new option prioritizes users who are&#8230;<\/p>\n","protected":false},"author":1,"featured_media":690472,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/09\/4-Reddit-ad-formats-you-need-to-know.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-690471","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690471","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=690471"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690471\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/690472"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=690471"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=690471"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=690471"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}