{"id":690665,"date":"2025-09-18T09:00:52","date_gmt":"2025-09-18T06:00:52","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-doubles-down-on-ai-max-pitch-to-wary-advertisers\/"},"modified":"2025-09-18T09:00:52","modified_gmt":"2025-09-18T06:00:52","slug":"google-doubles-down-on-ai-max-pitch-to-wary-advertisers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-doubles-down-on-ai-max-pitch-to-wary-advertisers\/","title":{"rendered":"Google doubles down on AI Max pitch to wary advertisers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3be6ed3d862\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3be6ed3d862\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-doubles-down-on-ai-max-pitch-to-wary-advertisers\/#Googles_pitches_AI_Max_as_smarter_search_ads_with_more_safeguards_solution_%E2%80%94_but_control_brand_safety_and_spend_remain_key_concerns\" >Google\u2019s pitches AI Max as smarter search ads with more safeguards solution \u2014 but control, brand safety and spend remain key concerns.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_pitches_AI_Max_as_smarter_search_ads_with_more_safeguards_solution_%E2%80%94_but_control_brand_safety_and_spend_remain_key_concerns\"><\/span>Google\u2019s pitches AI Max as smarter search ads with more safeguards solution \u2014 but control, brand safety and spend remain key concerns.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is circulating a revamped 26-page pitch deck for AI Max, its AI-powered ad suite for search campaigns, after an earlier version left advertisers more confused than convinced.<\/p>\n<p><strong>How it works<\/strong>. AI Max matches ads to relevant searches (even those brands haven\u2019t bid on), customizes copy based on user intent, and automatically directs users to brand landing pages.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"646\" height=\"375\" http: alt=\"Screenshot 2025 09 17 At 16.25.13\" class=\"wp-image-462130\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-2025-09-17-at-16.25.13.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"646\" height=\"375\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Screenshot-2025-09-17-at-16.25.13.png\" alt=\"Screenshot 2025 09 17 At 16.25.13\" class=\"wp-image-462130\"><\/figure>\n<\/div>\n<p><strong>Advertiser concerns<\/strong>. Marketers worry about brand safety, with some fearing AI could pull misleading or legally risky claims, such as skincare clinical data tied to the wrong product. <\/p>\n<ul class=\"wp-block-list\">\n<li>Others have flagged accuracy gaps, noting that the tool often misinterprets sector nuances, pulling the wrong text, links, or imagery. <\/li>\n<li>Agencies also report spend leakage, with budgets intended for search flowing into display networks.<\/li>\n<\/ul>\n<p><strong>Google\u2019s response.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/digiday.com\/marketing\/pitch-deck-heres-how-google-is-responding-to-advertisers-concerns-about-ai-max\/\">The updated deck<\/a> highlights safeguards, including negative keyword lists, asset removals, and URL exclusions. <\/p>\n<ul class=\"wp-block-list\">\n<li>Agencies briefed say Google is taking a \u201clightly generated\u201d <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roach to copy, pulling from brand-approved sources instead of fabricating content. <\/li>\n<li>Google is also advising advertisers to avoid testing AI Max on campaigns under $50 per day.<\/li>\n<\/ul>\n<p><strong>What\u2019s next<\/strong>. Google is experimenting with placing shopping and text ads beneath AI-generated answers in the U.S., and will test ads inside the first AI response starting in Q4 2025. Adoption is growing and new controls like text guidelines are on the way, Google said.<\/p>\n<p><strong>Why we care.<\/strong> AI Max \u2013 now in global beta across Google Ads, Ads Editor, Search Ads 360, and the API \u2013 promises smarter targeting and automated creative. But advertisers remain uneasy about how much control they\u2019ll keep over brand messaging and budgets. Google experiments with how ads appear within AI search results could directly impact visibility, spend efficiency, and competitive advantage.<\/p>\n<p><strong>Bottom line. <\/strong>AI Max could become a cornerstone of Google\u2019s search ad business, but its success hinges on convincing marketers that automation won\u2019t come at the expense of brand safety or budget control.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ai-max-pitch-advertisers-462128\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s pitches AI Max as smarter search ads with more safeguards solution \u2014 but control, brand safety and spend remain key concerns. Google is circulating a revamped 26-page pitch deck for AI Max, its AI-powered ad suite for search campaigns, after an earlier version left advertisers more confused than convinced. How it works. AI Max&#8230;<\/p>\n","protected":false},"author":1,"featured_media":690666,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/06\/Chunks-passages-and-micro-answer-engine-optimization-wins-in-Google-AI-Mode.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-690665","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=690665"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690665\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/690666"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=690665"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=690665"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=690665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}