{"id":690727,"date":"2025-09-18T16:45:33","date_gmt":"2025-09-18T13:45:33","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/"},"modified":"2025-09-18T16:45:33","modified_gmt":"2025-09-18T13:45:33","slug":"the-seo-shift-you-cant-ignore-video-is-becoming-source-material","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/","title":{"rendered":"The SEO shift you can\u2019t ignore: Video is becoming source material"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a26b71db583d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a26b71db583d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Googles_AI_Overviews_and_GEO_shift_SEO_strategy_Video_from_YouTube_TikTok_and_beyond_is_now_core_source_material_for_search\" >Google\u2019s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Videos_evolution_From_nice-to-have_to_must-have\" >Video\u2019s evolution: From nice-to-have to must-have<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Googles_shift_from_text_to_video-first_search\" >Google\u2019s shift from text to video-first search<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Video_is_becoming_the_source_material\" >Video is becoming the source material<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Short-form_is_influencing_long-form\" >Short-form is influencing long-form<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Traditional_SEO_isnt_enough\" >Traditional SEO isn\u2019t enough<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Do_all_brands_really_need_to_be_on_TikTok\" >Do all brands really need to be on TikTok?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Search_visibility_matters_more_than_virality\" >Search visibility matters more than virality<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#6_ways_to_align_video_with_your_search_strategy\" >6 ways to align video with your search strategy<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#What_this_means_for_SEO\" >What this means for SEO<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/the-seo-shift-you-cant-ignore-video-is-becoming-source-material\/#Whats_next\" >What\u2019s next<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_AI_Overviews_and_GEO_shift_SEO_strategy_Video_from_YouTube_TikTok_and_beyond_is_now_core_source_material_for_search\"><\/span>Google\u2019s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>A subtle but profound transformation is underway\u00a0\u2013\u00a0one that\u2019s redefining how people search and what content Google considers worth finding.<\/p>\n<p>We\u2019ve all seen the headlines and the data: younger users are turning to TikTok and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> for discovery.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>Looking to style wide-leg jeans? TikTok.\u00a0<\/li>\n<li>Curious about how to unclog a drain? How to set up tracking codes? YouTube has you covered.\u00a0<\/li>\n<\/ul>\n<p>But what were once considered \u201cmicro search engines\u201d are now shaping the results of the main player in the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a>: Google.<\/p>\n<p>With the rise of AI Overviews, Google is pulling from a broader set of content than ever before, including video. And not just video hosted on owned-and-operated platforms like YouTube. <\/p>\n<p>Increasingly, user-generated content from platforms like TikTok, Reddit, and YouTube are shaping Google search results.<\/p>\n<p>The line between search and social is blurring even faster than many brands realize.<\/p>\n<h2 id=\"videos-evolution-from-nicetohave-to-musthave\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Videos_evolution_From_nice-to-have_to_must-have\"><\/span>Video\u2019s evolution: From nice-to-have to must-have<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To understand why this moment matters, let\u2019s rewind.<\/p>\n<p>Google and YouTube have been intertwined since 2006, when Google acquired YouTube. Over time, SERP real estate dedicated to video has grown substantially. Think video carousels, rich snippets, and \u201cKey Moments\u201d highlights. <\/p>\n<p>But for most brands, video was still considered optional. A nice-to-have.<\/p>\n<p>That\u2019s no longer the case.<\/p>\n<p>AI Overviews, which began rolling out in 2024, represent Google\u2019s biggest change to the search experience in over two decades. Instead of serving only the traditional \u201c10 blue links,\u201d AI Overviews provide AI-generated snapshots at the top of the results page, designed to answer complex queries quickly by pulling from multiple sources across the web.<\/p>\n<p>And here\u2019s the kicker: those sources aren\u2019t limited to neatly structured blog posts and webpages anymore. <\/p>\n<p>AI Overviews are pulling from a wider mix of sources than ever before. Everything from Reddit threads and Quora discussions to TikToks, Instagram Reels, and of course, YouTube videos. <\/p>\n<p>And these aren\u2019t tucked away in a carousel halfway down the page. They\u2019re showing up front and center, shaping the way Google responds to user questions. It\u2019s core to the way Google answers queries.<\/p>\n<p>Google is redefining what counts as \u201ccredible\u201d source material.<\/p>\n<h2 id=\"googles-shift-from-text-to-videofirst-search\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Googles_shift_from_text_to_video-first_search\"><\/span>Google\u2019s shift from text to video-first search<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Historically, Google has heavily relied on written content. Structured websites, optimized blog posts, and long-form guides have long been the currency of SEO.<\/p>\n<p>But with AI Overviews and the emergence of Generative Engine Optimization (GEO), we\u2019re seeing a wider range of sources feeding Google\u2019s index, many of them video-based.\u00a0<\/p>\n<p>This evolution presents a few key implications:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-video-is-becoming-the-source-material\"><span class=\"ez-toc-section\" id=\"Video_is_becoming_the_source_material\"><\/span>Video is becoming the source material<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>AI Overviews summarize from a variety of sources (e.g., forums, how-to articles, blog posts, etc.) and increasingly, video content. <\/p>\n<p>Google is treating video as a credible, authoritative answer source, especially for experiential, tutorial, or product-related searches where visual demonstration serves users better than text.<\/p>\n<p>For example, a query like \u201chow to tie a bow tie\u201d might have once surfaced text-based step-by-step instructions. Today, the AI Overview is far more likely to pull from YouTube videos, TikTok tutorials, or both.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-short-form-is-influencing-long-form\"><span class=\"ez-toc-section\" id=\"Short-form_is_influencing_long-form\"><\/span>Short-form is influencing long-form<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Platforms like TikTok and Instagram Reels aren\u2019t just for entertainment anymore. They\u2019re now considered discovery engines in their own right. <\/p>\n<p>Google is citing discovery engines in its results, mining them for key takeaways, and using them to validate intent. This is especially true for younger audiences like Gen Z or Gen Alpha, who value quick, visual answers.<\/p>\n<p>This doesn\u2019t mean long-form content is dead. But it does mean short-form is helping set the agenda for what users expect to find.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-traditional-seo-isn-t-enough\"><span class=\"ez-toc-section\" id=\"Traditional_SEO_isnt_enough\"><\/span>Traditional SEO isn\u2019t enough<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Optimizing a blog post alone won\u2019t get your brand into an AI Overview. To get there, you need greater variety in your content: <\/p>\n<ul class=\"wp-block-list\">\n<li>Video.<\/li>\n<li>Visuals.<\/li>\n<li>Tran<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>s.<\/li>\n<li>Structured data.<\/li>\n<li>Images.<\/li>\n<\/ul>\n<p>Ultimately, you need a presence on the platforms where your audience is already talking.<\/p>\n<p>This requires a mindset shift: from optimizing pages to optimizing content ecosystems.<\/p>\n<h2 id=\"do-all-brands-really-need-to-be-on-tiktok\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Do_all_brands_really_need_to_be_on_TikTok\"><\/span>Do all brands really need to be on TikTok?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Short answer: maybe.\u00a0<\/p>\n<p>Longer answer: The <strong>value<\/strong> of your content is still what matters most. But brands need to think like publishers, not just marketers.<\/p>\n<p>If your audience is showing a preference for video-based answers, and if Google is surfacing those videos as authoritative source material, then your content strategy needs to meet that moment.\u00a0<\/p>\n<p>That doesn\u2019t mean every brand has to dance on TikTok. But it does mean every brand should think through these questions:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Where is my audience searching and what formats do they trust?<\/strong> Gen Z may look to TikTok first, while professionals might prefer YouTube demos or LinkedIn video explainers.<\/li>\n<li><strong>Can my content answer a complex question better through video than text?<\/strong> If yes, then video should be the default, not an afterthought.<\/li>\n<li><strong>Are my videos optimized across channels?<\/strong> Clear titles, transcripts, schema markup and captions all help search and discovery engines understand your video content. Without these, even great videos may never surface in AI Overviews.\u00a0<\/li>\n<\/ul>\n<p>The opportunity is less about being everywhere and more about <strong>being in the right place, with the right format, at the right time<\/strong><em>.<\/em><\/p>\n<h2 id=\"search-visibility-matters-more-than-virality\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Search_visibility_matters_more_than_virality\"><\/span>Search visibility matters more than virality<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the biggest misconceptions is that a video needs millions of views to make an impact. It doesn\u2019t. And that\u2019s not the goal.\u00a0<\/p>\n<p>The goal is to show up when people are searching for questions your brand answers best. In reality, search visibility works differently.<\/p>\n<p>For brands, that means prioritizing clarity, demonstration, and problem-solving in every piece you create. Think less \u201ccampaign\u201d and more \u201ccontent library.\u201d<\/p>\n<p>Some of the most valuable content you can create may never go viral (and that is A-OK!), but it:<\/p>\n<ul class=\"wp-block-list\">\n<li>Can show up in Google\u2019s AI Overviews. <\/li>\n<li>Can influence purchase decisions. <\/li>\n<li>Will build trust by answering customer questions better than anyone else.<\/li>\n<\/ul>\n<p>A 30-second TikTok showing how to measure your dog for a new bed may not break the internet \u2013\u00a0but if you\u2019re a pet brand, that video could be exactly the kind of content Google wants to surface in an AI Overview for \u201cbest bed size for French Bulldog.\u201d<\/p>\n<h2 id=\"ways-to-align-video-with-your-search-strategy\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_ways_to_align_video_with_your_search_strategy\"><\/span>6 ways to align video with your search strategy<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Here are a few practical considerations:<\/p>\n<ol class=\"wp-block-list\">\n<li><strong>Audit your content formats.<\/strong> Look at your top-performing keywords and queries. Which ones lend themselves to video answers? Where would a visual or demonstration be more useful than text? And when are videos among the top search results or appearing in AI Overviews?<\/li>\n<li><strong>Audit your current presence in video SERPs<\/strong>. Search your brand, your products, and your category. Which videos show up? Are they yours, or someone else\u2019s? If the answer is someone else\u2019s, that\u2019s an opportunity.<\/li>\n<li><strong>Invest in video that solves problems.<\/strong> Not every brand needs a TikTok strategy. But every brand should have educational, evergreen video content that solves real customer problems. Start small. Identify the top questions your customers ask, the troubleshooting queries they Google, or the \u201chow-to\u201d moments in your buyer journey. Use that research to create short, clear videos that answer them directly.<\/li>\n<li><strong>Optimize for discoverability.<\/strong> This is where we prove the whole \u201cSEO is dead\u201d narrative wrong. It\u2019s still important to use descriptive, keyword-rich titles. Add transcripts for accessibility (and crawlability). Apply schema markup (e.g., VideoObject). Host content on platforms that Google is already pulling from (YouTube is table stakes, TikTok is increasingly relevant).<\/li>\n<li><strong>Embrace the larger search landscape. <\/strong>Don\u2019t limit yourself to YouTube. If your audience is on TikTok, experiment there. If user-generated content is already ranking, consider partnerships with influencers who can authentically create for those spaces.<\/li>\n<li><strong>Integrate video into your broader content strategy.<\/strong> Don\u2019t silo video. Each piece should tie back to your core brand narrative, support SEO goals, and integrate with other channels. Embed it in blog posts. Share it in email campaigns. Repurpose snippets for social. The more signals you send about a video\u2019s value, the more likely Google is to surface it.<\/li>\n<\/ol>\n<h2 id=\"what-this-means-for-seo\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_this_means_for_SEO\"><\/span>What this means for SEO<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>We\u2019re entering a new era. SEO is no longer just about being on Page 1. It\u2019s about owning your brand presence across formats.<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>For brands:<\/strong> The challenge is building a library of useful, high-quality video content across channels that complements text-based SEO.<\/li>\n<li><strong>For SEOs:<\/strong> The skillset is expanding. Understanding cross-channel strategy is just as critical as traditional keyword research. As I have written about before, everything from user experience to social media marketing and public relations are now required SEO skills.\u00a0<\/li>\n<li><strong>For users: <\/strong>The experience is richer. They get the \u201cshow me\u201d content they want, faster, and in the format they prefer.<\/li>\n<\/ul>\n<h2 id=\"whats-next\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Whats_next\"><\/span>What\u2019s next<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>As AI Overviews evolve, so will Google\u2019s definition of credible sources. <\/p>\n<p>But the throughline is clear: brands can\u2019t afford to ignore video as part of their search strategy.<\/p>\n<p>The future of SEO isn\u2019t just about ranking webpages; it\u2019s about aligning with how people learn, discover, and make decisions. It\u2019s about owning moments of discovery, wherever and however they happen.<\/p>\n<p>If your content educates, demonstrates, or solves a user\u2019s problem better through video than text, it belongs in your ecosystem. And increasingly, it will belong in Google\u2019s rankings.<\/p>\n<p>The brands that embrace this shift now, experimenting with video, optimizing for AI Overviews, and meeting audiences where they are, will be the ones who future-proof their SEO strategy.<\/p>\n<p>In this new era of search, video isn\u2019t just part of the story. It\u2019s becoming the source material itself.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/seo-video-source-material-462137\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s AI Overviews and GEO shift SEO strategy: Video from YouTube, TikTok, and beyond is now core source material for search. A subtle but profound transformation is underway\u00a0\u2013\u00a0one that\u2019s redefining how people search and what content Google considers worth finding. We\u2019ve all seen the headlines and the data: younger users are turning to TikTok and&#8230;<\/p>\n","protected":false},"author":1,"featured_media":690728,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/video-source-material.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-690727","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690727","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=690727"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690727\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/690728"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=690727"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=690727"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=690727"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}