{"id":690797,"date":"2025-09-19T03:25:10","date_gmt":"2025-09-19T00:25:10","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/77-of-sites-lost-keyword-visibility-after-google-removed-num100-data\/"},"modified":"2025-09-19T03:25:10","modified_gmt":"2025-09-19T00:25:10","slug":"77-of-sites-lost-keyword-visibility-after-google-removed-num100-data","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/77-of-sites-lost-keyword-visibility-after-google-removed-num100-data\/","title":{"rendered":"77% of sites lost keyword visibility after Google removed num=100: Data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a35fc63b46ca\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a35fc63b46ca\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/77-of-sites-lost-keyword-visibility-after-google-removed-num100-data\/#Googles_removal_of_the_num100_parameter_triggered_sharp_drops_in_impressions_rankings_and_keyword_visibility_a_new_analysis_shows\" >Google\u2019s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, a new analysis shows.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_removal_of_the_num100_parameter_triggered_sharp_drops_in_impressions_rankings_and_keyword_visibility_a_new_analysis_shows\"><\/span>Google\u2019s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, a new analysis shows.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google\u2019s removal of the <code>num=100<\/code> parameter is massively reshaping SEO data: 87.7% of sites lost impressions in Google Search Console, according to a new analysis of 319 properties by SEO Tyler Gargula, director of technical SEO at LOCOMOTIVE Agency.<\/p>\n<p><strong>By the numbers.<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Impressions:<\/strong> 87.7% of sites declined.<\/li>\n<li><strong>Query count:<\/strong> 77.6% of sites lost unique ranking terms.<\/li>\n<li><strong>Keyword length:<\/strong> Short-tail and mid-tail keywords took the biggest hit.<\/li>\n<li><strong>Rank positions:<\/strong> Fewer queries now show on page 3+, while more surface in the top 3 and on page 1 \u2013 suggesting rankings now reflect actual positions, without distortion from <code>num=100<\/code>.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> The removal of <code>&amp;num=100<\/code> is reshaping how performance is measured, with fewer impressions and keywords making reports look weaker even if rankings hold steady. However, it\u2019s possible some of the Google Search Console data wasn\u2019t real, because scrapers using the 100 page parameter feature were causing an influx of impressions, so now the data is more accurate.<\/p>\n<p><strong>Zoom out.<\/strong> Many websites have seen a decline in desktop impressions, resulting in a sharp increase in average position since late last week.<\/p>\n<ul class=\"wp-block-list\">\n<li>Platforms, including Semrush and Accuranker, have acknowledged disruptions and are working on fixes.<\/li>\n<li>SEOs, including Brodie Clark, have flagged sharp impression drops and inflated average positions. Clark suggested scrapers tied to <code>num=100<\/code> may have distorted Google Search Console metrics for years.<\/li>\n<\/ul>\n<p><strong>What\u2019s next?<\/strong> Google hasn\u2019t said whether the change is permanent or accidental. But Gargula\u2019s dataset suggests the fallout is widespread \u2013 and more significant than some anticipated.<\/p>\n<p><strong>The post.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:7374503350576275456\/\">Tyler Gargula shared the data on LinkedIn<\/a>.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-num100-impact-data-462231\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s removal of the num=100 parameter triggered sharp drops in impressions, rankings, and keyword visibility, a new analysis shows. Google\u2019s removal of the num=100 parameter is massively reshaping SEO data: 87.7% of sites lost impressions in Google Search Console, according to a new analysis of 319 properties by SEO Tyler Gargula, director of technical SEO&#8230;<\/p>\n","protected":false},"author":1,"featured_media":690798,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-logo-leaking-data-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-690797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=690797"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690797\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/690798"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=690797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=690797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=690797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}