{"id":690921,"date":"2025-09-19T18:55:11","date_gmt":"2025-09-19T15:55:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-warns-doj-ad-tech-remedies-would-hurt-publishers-advertisers\/"},"modified":"2025-09-19T18:55:11","modified_gmt":"2025-09-19T15:55:11","slug":"google-warns-doj-ad-tech-remedies-would-hurt-publishers-advertisers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-warns-doj-ad-tech-remedies-would-hurt-publishers-advertisers\/","title":{"rendered":"Google warns DOJ ad-tech remedies would hurt publishers, advertisers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3df602b5bd7\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3df602b5bd7\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-warns-doj-ad-tech-remedies-would-hurt-publishers-advertisers\/#The_DOJs_push_to_split_off_Google_Ad_Manager_could_raise_ad_costs_while_also_opening_the_door_to_more_competition\" >The DOJ\u2019s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_DOJs_push_to_split_off_Google_Ad_Manager_could_raise_ad_costs_while_also_opening_the_door_to_more_competition\"><\/span>The DOJ\u2019s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google heads into the remedies phase of its DOJ antitrust case Monday, warning that the government\u2019s proposed fixes go far beyond the court\u2019s ruling and could damage the very businesses the case is meant to protect.<\/p>\n<p><strong>Why we care.<\/strong> At stake is Google Ad Manager, a cornerstone tool for buying and selling web, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>, CTV, and video ads. Splitting it off could reshape the digital ad market, raising costs for advertisers and reducing monetization options for publishers. <\/p>\n<p>It could also create room for more innovation in the ad-tech market. That might give advertisers more choice among platforms, potentially reducing dependence on Google\u2019s ecosystem and leading to new tools or pricing models that could benefit buyers in the long run.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>The DOJ wants Google to divest Ad Manager, despite the court finding that the company\u2019s acquisitions didn\u2019t harm competition.<\/li>\n<li>Google argues the DOJ\u2019s remedies exceed both the court\u2019s liability decision and antitrust law.<\/li>\n<li>Instead, the company has proposed expanding interoperability, allowing publishers to tap third-party tools to access advertiser bids in real-time.<\/li>\n<\/ul>\n<p><strong>What they\u2019re saying.<\/strong> <em>\u201cBreaking apart integrated tools would make it harder for publishers to monetize their content and more expensive for advertisers to reach new customers, disproportionately hurting small businesses,\u201d<\/em> Google said.<\/p>\n<p><strong>Between the lines<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/blog.google\/outreach-initiatives\/public-policy\/doj-ad-tech-case-sept-2025\/\">The DOJ\u2019s stance<\/a> reflects a tougher approach to digital advertising enforcement, but Google is betting that showing harm to publishers and small advertisers will help its case.<\/p>\n<p><strong>The bottom line<\/strong>. The remedies phase could decide whether Google is forced to spin off part of its ad-tech business or whether a lighter-touch fix \u2014 like broader interoperability \u2014 is enough to satisfy regulators.<\/p>\n<p><strong>Dig Deeper.<\/strong> DOJ unveils plan to end Google\u2019s illegal search monopoly<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-warns-doj-ad-tech-remedies-would-hurt-publishers-advertisers-462288\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The DOJ\u2019s push to split off Google Ad Manager could raise ad costs while also opening the door to more competition. Google heads into the remedies phase of its DOJ antitrust case Monday, warning that the government\u2019s proposed fixes go far beyond the court\u2019s ruling and could damage the very businesses the case is meant&#8230;<\/p>\n","protected":false},"author":1,"featured_media":690922,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/01\/Shutterstock_2111602964-1.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-690921","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690921","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=690921"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690921\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/690922"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=690921"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=690921"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=690921"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}