{"id":690963,"date":"2025-09-20T00:05:10","date_gmt":"2025-09-19T21:05:10","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers\/"},"modified":"2025-09-20T00:05:10","modified_gmt":"2025-09-19T21:05:10","slug":"blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers\/","title":{"rendered":"Blog Blunders and Ad Copy Chaos ft Adrienne Shavers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3d539055dfe\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3d539055dfe\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers\/#Learn_how_Adrienne_Shaver_turned_slip-ups_like_publishing_the_wrong_client_name_and_reusing_ad_copy_into_lessons_on_accountability_guardrails_and_client_trust\" >Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers\/#From_Efficiency_to_Oversight\" >From Efficiency to Oversight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers\/#The_Importance_of_Guardrails\" >The Importance of Guardrails<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers\/#On_AI_and_Industry_Shifts\" >On AI and Industry Shifts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers\/#Why_Talking_About_F-Ups_Matters\" >Why Talking About F-Ups Matters<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers\/#Final_Thoughts\" >Final Thoughts<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Learn_how_Adrienne_Shaver_turned_slip-ups_like_publishing_the_wrong_client_name_and_reusing_ad_copy_into_lessons_on_accountability_guardrails_and_client_trust\"><\/span>Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/1120262715?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\"><\/iframe><noscript><iframe src=\"https:\/\/player.vimeo.com\/video\/1120262715?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"EP324 - Blog Blunders and Ad Copy Chaos ft Adrienne Shavers\"><\/iframe><\/noscript><\/div>\n<p><script data-minify=\"1\" src=\"https:\/\/searchengineland.com\/wp-content\/cache\/min\/1\/api\/player.js?ver=1754437187\" data-rocket-defer defer><\/script><\/p>\n<p>On episode 324 of PPC Live The Podcast On the latest episode of <em>PPC Live: The Podcast<\/em>, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something every marketer experiences but few openly admit: messing up.<\/p>\n<p>Adrienne, who helps B2B SaaS and B2B brands grow through a mix of PPC, SEO, and AI-driven strategies, didn\u2019t shy away from sharing some of her biggest early mistakes\u2014and how they became the foundation for her career growth.<\/p>\n<h2 id=\"from-efficiency-to-oversight\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"From_Efficiency_to_Oversight\"><\/span>From Efficiency to Oversight<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adrienne\u2019s story starts in the world of SEO, where she managed content for more than 80 clients at once. In the rush to get things done, one blog slipped through with the wrong client\u2019s name attached. \u201cMy stomach dropped so hard,\u201d she recalled. \u201cI thought, that\u2019s it, my career is over.\u201d<\/p>\n<p>Instead, her manager modeled how to handle it with professionalism, while Adrienne took accountability and quickly put guardrails in place to make sure it didn\u2019t h<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>en again. That lesson in transparency stuck with her.<\/p>\n<p>Later, while transitioning into PPC, Adrienne tried to streamline ad copywriting by creating a single document of ready-made phrases she could adapt across clients. It seemed smart\u2014until her manager caught nearly identical copy written for two competing med spa accounts. \u201cWe can\u2019t do that,\u201d her manager reminded her. It was another tough but valuable lesson in balancing efficiency with detail.<\/p>\n<h2 id=\"the-importance-of-guardrails\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"The_Importance_of_Guardrails\"><\/span>The Importance of Guardrails<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Today, Adrienne emphasizes safeguards, second eyes, and process as non-negotiables. \u201cMistakes will happen,\u201d she said, \u201cbut what matters is the systems you put in place to prevent them in the future.\u201d<\/p>\n<p>Her biggest advice to freelancers and consultants?<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Take accountability im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely.<\/strong> Own the mistake rather than deflecting blame.<\/li>\n<li><strong>Show your plan.<\/strong> Clients appreciate knowing what steps you\u2019ll take to make sure it doesn\u2019t happen again.<\/li>\n<li><strong>Ask for help.<\/strong> Fresh eyes from a manager or peer can catch what you might miss.<\/li>\n<\/ul>\n<h2 id=\"on-ai-and-industry-shifts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"On_AI_and_Industry_Shifts\"><\/span>On AI and Industry Shifts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adrienne also shared her perspective on AI in advertising. Too often, she sees brands treat tools like ChatGPT as if they\u2019re flawless search engines. \u201cIt\u2019s not magic,\u201d she said. \u201cYou need context, prompting, and human oversight. AI should be treated like a coworker\u2014you need to train it.\u201d<\/p>\n<p>She also cautioned against outdated industry practices, noting that manual CPC bidding is still surprisingly common in 2025. Reporting, too, often lags behind. \u201cImpressions and CTR aren\u2019t enough,\u201d Adrienne stressed. \u201cClients need insight deeper down the funnel\u2014on leads, conversions, and growth.\u201d<\/p>\n<h2 id=\"why-talking-about-fups-matters\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_Talking_About_F-Ups_Matters\"><\/span>Why Talking About F-Ups Matters<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>For Adrienne, sharing mistakes openly is just as important as sharing wins. Too many juniors in PPC panic when they make their first mistake, believing they\u2019ve failed. \u201cNo success comes without failures,\u201d she explained. \u201cFail often, but learn from it. That\u2019s how you become a better marketer.\u201d<\/p>\n<p>When asked what kind of movie her PPC career would be, Adrienne laughed and described it as a \u201cscary comedy\u201d\u2014full of moments where you want to yell, \u201cDon\u2019t go in the basement!\u201d but also filled with humor, lessons, and growth.<\/p>\n<h2 id=\"final-thoughts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Final_Thoughts\"><\/span>Final Thoughts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Adrienne\u2019s career proves that mistakes don\u2019t define you\u2014how you handle them does. By embracing accountability, building strong processes, and staying transparent with clients, she turned her early f-ups into a source of trust and credibility.<\/p>\n<p>As Anu closed the conversation, she reminded listeners that PPC is changing faster than ever. What was best practice a few years ago is outdated today. The key is staying adaptable\u2014and remembering that even mistakes can push you forward.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/blog-blunders-and-ad-copy-chaos-ft-adrienne-shavers-462296\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how Adrienne Shaver turned slip-ups like publishing the wrong client name and reusing ad copy into lessons on accountability, guardrails, and client trust On episode 324 of PPC Live The Podcast On the latest episode of PPC Live: The Podcast, host Anu Adegbola sat down with PPC consultant Adrienne Shaver to talk about something&#8230;<\/p>\n","protected":false},"author":1,"featured_media":690964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-690963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=690963"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/690963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/690964"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=690963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=690963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=690963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}