{"id":691385,"date":"2025-09-22T19:15:23","date_gmt":"2025-09-22T16:15:23","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/googles-ad-tech-monopoly-remedies-trial-begins\/"},"modified":"2025-09-22T19:15:23","modified_gmt":"2025-09-22T16:15:23","slug":"googles-ad-tech-monopoly-remedies-trial-begins","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/googles-ad-tech-monopoly-remedies-trial-begins\/","title":{"rendered":"Google\u2019s ad tech monopoly remedies trial begins"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a396eac62319\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a396eac62319\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/googles-ad-tech-monopoly-remedies-trial-begins\/#The_DOJs_ad_tech_remedies_trial_could_crack_open_Googles_dominance_of_programmatic_ads_reshaping_transparency_across_the_open_web\" >The DOJ\u2019s ad tech remedies trial could crack open Google\u2019s dominance of programmatic ads, reshaping transparency across the open web.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"The_DOJs_ad_tech_remedies_trial_could_crack_open_Googles_dominance_of_programmatic_ads_reshaping_transparency_across_the_open_web\"><\/span>The DOJ\u2019s ad tech remedies trial could crack open Google\u2019s dominance of programmatic ads, reshaping transparency across the open web.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to its ad tech stack. But with Google already losing ground in ad tech and the web fragmenting into retail <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>, walled gardens, and AI-native platforms, the remedies may feel like too little, too late.<\/p>\n<p><strong>Why we care.<\/strong> The DOJ wants to unwind Google\u2019s dominance by weakening its ad exchange (AdX) and prying open its auction logic. Publishers and advertisers argue this could level the playing field. If auction logic is opened up and interoperability enforced, advertisers may see more competition, better pricing, and greater transparency. But if the remedies stall or prove symbolic, the status quo remains \u2013\u00a0while spend continues shifting toward walled gardens and retail media networks.<\/p>\n<p><strong>Zoom in:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>The DOJ\u2019s asks<\/strong>. S<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a> AdX from DFP, open-source auction logic, and revisit divestiture if competition doesn\u2019t improve.<\/li>\n<li><strong>Google\u2019s counter<\/strong>. Interoperability with rival ad servers, no \u201cfirst look\u201d or \u201clast look\u201d privileges, and scr<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ing unified pricing rules\u2014without divestiture.<\/li>\n<li><strong>Witnesses.<\/strong> Executives from DailyMail.com, AWS, PubMatic, and Index Exchange will testify against Google, while Google leans on its own engineers and Columbia University experts.<\/li>\n<\/ul>\n<p><strong>Between the lines.<\/strong> Even if the court forces remedies, Google\u2019s grip on display ads has already slipped as advertisers shift spend into walled gardens and AI-driven platforms. The ruling could end up more symbolic than transformative.<\/p>\n<p><strong>What\u2019s next.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/digiday.com\/media-buying\/everything-you-need-to-know-about-the-closing-stages-of-googles-ad-tech-antitrust-trial\/\">Testimony runs Sept. 22\u201330<\/a>, with a ruling expected in 2026. Until then, the ad industry is bracing for a decision that could either shake up\u2014or barely dent\u2014the future of the open web.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/googles-ad-tech-monopoly-remedies-trial-begins-462336\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The DOJ\u2019s ad tech remedies trial could crack open Google\u2019s dominance of programmatic ads, reshaping transparency across the open web. A trial many expected to fizzle has delivered a bombshell: Judge Leonie Brinkema ruled Google illegally monopolized digital advertising, setting up a remedies phase that could force major changes to its ad tech stack. But&#8230;<\/p>\n","protected":false},"author":1,"featured_media":691386,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Shutterstock_2020736465.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-691385","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691385","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=691385"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691385\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/691386"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=691385"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=691385"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=691385"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}