{"id":691429,"date":"2025-09-23T00:25:10","date_gmt":"2025-09-22T21:25:10","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-launches-seasonal-bid-adjustments-for-app-campaigns\/"},"modified":"2025-09-23T00:25:10","modified_gmt":"2025-09-22T21:25:10","slug":"google-launches-seasonal-bid-adjustments-for-app-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-launches-seasonal-bid-adjustments-for-app-campaigns\/","title":{"rendered":"Google launches seasonal bid adjustments for app campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf6c1b7a16\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf6c1b7a16\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-launches-seasonal-bid-adjustments-for-app-campaigns\/#Googles_new_beta_lets_app_marketers_flag_big_conversion_spikes_so_Smart_Bidding_can_ramp_up_performance_during_short-term_promos_and_sales\" >Google\u2019s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Googles_new_beta_lets_app_marketers_flag_big_conversion_spikes_so_Smart_Bidding_can_ramp_up_performance_during_short-term_promos_and_sales\"><\/span>Google\u2019s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Ads rolled out a beta feature that lets <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a> marketers apply Seasonality Adjustments to Smart Bidding, giving advertisers more control during short, high-impact events like flash sales or product launches.<\/p>\n<p><strong>Why we care.<\/strong> App campaigns often see sharp conversion swings during promotions, but Smart Bidding typically learns reactively. This beta gives them the ability to proactively boost bids during predictable conversion spikes, ensuring they capture maximum value from short-term promotions and avoid leaving revenue on the table.<\/p>\n<p><strong>How it works:<\/strong><\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" http: alt=\"1758384781508\" class=\"wp-image-462369\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758384781508.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758384781508-768x768.jpeg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758384781508-95x95.jpeg 95w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758384781508.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758384781508.jpeg\" alt=\"1758384781508\" class=\"wp-image-462369\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758384781508.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758384781508-768x768.jpeg 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758384781508-95x95.jpeg 95w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<ul class=\"wp-block-list\">\n<li>Works across all App campaign bid strategies.<\/li>\n<li>Best for short, intense periods (1\u20137 days).<\/li>\n<li>Not meant for minor fluctuations (Smart Bidding already accounts for those).<\/li>\n<\/ul>\n<p><strong>Bottom line<\/strong>. Advertisers now have a lever to prevent missed opportunities during critical promotional windows, making Smart Bidding more predictable when the stakes are highest.<\/p>\n<p><strong>First seen.<\/strong> This was announced by Qais Haddad, senior app growth manager at Google, on <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/qaishaddad_google-ads-beta-alert-%F0%9D%90%92%F0%9D%90%9E%F0%9D%90%9A%F0%9D%90%AC%F0%9D%90%A8%F0%9D%90%A7%F0%9D%90%9A%F0%9D%90%A5-activity-7375491522320048129-KUnF\/\" target=\"_blank\" rel=\"noopener\">LinkedIn<\/a>.<\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-seasonal-bid-adjustments-app-campaigns-462368\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google\u2019s new beta lets app marketers flag big conversion spikes so Smart Bidding can ramp up performance during short-term promos and sales. Google Ads rolled out a beta feature that lets app marketers apply Seasonality Adjustments to Smart Bidding, giving advertisers more control during short, high-impact events like flash sales or product launches. Why we&#8230;<\/p>\n","protected":false},"author":1,"featured_media":691430,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2015\/12\/google-mobile-search-apps-ss-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-691429","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691429","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=691429"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691429\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/691430"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=691429"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=691429"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=691429"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}