{"id":691834,"date":"2025-09-25T04:05:11","date_gmt":"2025-09-25T01:05:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-tests-brand-profiles-in-merchant-center-next\/"},"modified":"2025-09-25T04:05:11","modified_gmt":"2025-09-25T01:05:11","slug":"google-tests-brand-profiles-in-merchant-center-next","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-tests-brand-profiles-in-merchant-center-next\/","title":{"rendered":"Google tests Brand Profiles in Merchant Center Next"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2cb40aadf36\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2cb40aadf36\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-tests-brand-profiles-in-merchant-center-next\/#Google_is_testing_Brand_Profiles_in_Merchant_Center_Next_giving_retailers_new_ways_to_showcase_their_story_values_and_offers_directly_in_Search\" >Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_is_testing_Brand_Profiles_in_Merchant_Center_Next_giving_retailers_new_ways_to_showcase_their_story_values_and_offers_directly_in_Search\"><\/span>Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and promotions directly in Search results.<\/p>\n<p><strong>Why we care.<\/strong> With shopping searches increasingly crowded, Brand Profiles give merchants a chance to differentiate beyond product listings, potentially influencing purchase decisions earlier in the journey.<\/p>\n<p><strong>How it works:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">App<\/a>ears in the Merchant Center Next \u201cBrand\u201d section, though currently locked from editing.<\/li>\n<li>Lets merchants highlight brand values, categories, and business descriptions.<\/li>\n<li>Supports images, videos, and offers to enrich product visibility.<\/li>\n<li>Provides insights into how customers interact with brand content.<\/li>\n<\/ul>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"374\" http: alt=\"1758613675027\" class=\"wp-image-462505\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758613675027.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758613675027-768x359.jpeg 768w\" data-lazy-sizes=\"(max-width: 800px) 100vw, 800px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758613675027.jpeg\"><img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"374\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758613675027.jpeg\" alt=\"1758613675027\" class=\"wp-image-462505\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758613675027.jpeg 800w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/1758613675027-768x359.jpeg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/figure>\n<p><strong>The catch<\/strong>. Access to Brand Profiles is limited to select accounts in early testing, with editing rights reserved for super admins. Google plans to expand eligibility and notify accounts as they\u2019re added.<\/p>\n<p><strong>Zoom out<\/strong>. First teased at Google Marketing Live 2025, Brand Profiles underline Google\u2019s push to make Search more immersive and brand-driven, competing with retail <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a> networks that already spotlight brand storytelling.<\/p>\n<p><strong>What\u2019s next<\/strong>. As availability widens, merchants will want to test how Brand Profiles influence click-through rates, conversions, and shopper perception.<\/p>\n<p><strong>First seen.<\/strong> This notification was <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/muiz-hassan_googleads-ecommerce-merchantcenter-activity-7376160381741735936-Ltw8\/?utm_source=share&amp;utm_medium=member_android&amp;rcm=ACoAABU5RtAB1yM61HMd6Ska99csDVjiJlgRo6A\">first spotted<\/a> by Muiz Hassan, Google Ads manager at Marketaspex.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-tests-brand-profiles-in-merchant-center-next-462504\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google is testing Brand Profiles in Merchant Center Next, giving retailers new ways to showcase their story, values, and offers directly in Search. Google is piloting Brand Profiles in Merchant Center Next, giving retailers a fresh way to showcase their story, values, and promotions directly in Search results. Why we care. With shopping searches increasingly&#8230;<\/p>\n","protected":false},"author":1,"featured_media":691835,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/05\/Google-Shopping-Ads-Google-Ads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-691834","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691834","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=691834"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691834\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/691835"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=691834"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=691834"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=691834"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}