{"id":691872,"date":"2025-09-25T09:10:29","date_gmt":"2025-09-25T06:10:29","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/smartphone-maker-nothing-to-spin-off-its-affordable-cmf-brand\/"},"modified":"2025-09-25T09:10:29","modified_gmt":"2025-09-25T06:10:29","slug":"smartphone-maker-nothing-to-spin-off-its-affordable-cmf-brand","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/smartphone-maker-nothing-to-spin-off-its-affordable-cmf-brand\/","title":{"rendered":"Smartphone maker Nothing to spin off its affordable CMF brand"},"content":{"rendered":"
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Hardware startup Nothing said Thursday that it plans to make its affordable device brand, CMF, into an independent subsidiary with India serving as its headquarters for manufacturing and R&D.<\/p>\n

The company first launched CMF in 2023 with a pair of earbuds and a smartwatch. Since then, it has introduced smartphones under the brand as well.<\/p>\n

Nothing said that it is partnering with Indian ODM (Original Design Manufacturer) Optiemus to create a joint venture for manufacturing. While the startup didn\u2019t reveal the ownership structure of this venture, it said that it aims to invest more than $100 million over the next three years, while creating over 1,800 jobs.<\/p>\n

The London-based startup, following its $200 million funding round led by Tiger Global, didn\u2019t say how much money from this round will go into setting up this new venture.<\/p>\n

Nothing\u2019s decision to choose India as CMF\u2019s operational headquarters makes sense for a few reasons. CMF\u2019s smartphones have been priced under $200, and that is the dominant category in India, with over 42% of phones shipped in Q2 2025 being in the $100-$200 price range, according to IDC<\/a>.<\/p>\n

India has also been Nothing\u2019s strongest market with over 2% market share in smartphones. IDC told TechCrunch via email that Nothing was the fastest-growing brand in the country in Q2 2025, with 85% growth in shipments year over year.<\/p>\n

\u201cIndia will play a key role in shaping the future of the global smartphone industry.\u00a0CMF\u00a0has been well-received by the market since we launched it two years ago. With our end-to-end capabilities, we are uniquely positioned to now build it into India\u2019s first truly global smartphone brand. Our joint venture with Optiemus is a key milestone toward making that vision a reality,\u201d Nothing\u2019s CEO Carl Pei said in a statement. <\/p>\n

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Techcrunch event<\/p>\n

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\n\t\t\t\t\t\t\t\t\tSan Francisco<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\t|<\/span>
\n\t\t\t\t\t\t\t\t\t\t\t\t\tOctober 27-29, 2025<\/span>\n\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n

The company\u2019s move comes after it poached Himanshu Tondon from Xiaomi\u2019s spin-off brand POCO<\/a> last month to be VP of Business for CMF. <\/p>\n

Brand spin-offs have been increasingly common in the last decade, especially for brands based in China. Examples include Xiaomi spinning off POCO, Huawei selling off Honor, and Oppo making Realme a separate company<\/a>.<\/p>\n<\/div>\n

If you liked the article, do not forget to share it with your friends. Follow us on\u00a0Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n

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If you want to read more like this article, you can visit our Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n

Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Hardware startup Nothing said Thursday that it plans to make its affordable device brand, CMF, into an independent subsidiary with India serving as its headquarters for manufacturing and R&D. The company first launched CMF in 2023 with a pair of earbuds and a smartwatch. Since then, it has introduced smartphones under the brand as well….<\/p>\n","protected":false},"author":1,"featured_media":691873,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/techcrunch.com\/wp-content\/uploads\/2023\/08\/CMF_16x9.jpg?resize=1200,675","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[140960,73736,73421,74590,70917,151454],"class_list":["post-691872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology","tag-cmf","tag-gadgets","tag-nothing","tag-smartphone","tag-startups","tag-tc"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=691872"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691872\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/691873"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=691872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=691872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=691872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}