{"id":691955,"date":"2025-09-25T19:35:13","date_gmt":"2025-09-25T16:35:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-updated-policies-to-target-dishonest-pricing-practices\/"},"modified":"2025-09-25T19:35:13","modified_gmt":"2025-09-25T16:35:13","slug":"google-ads-updated-policies-to-target-dishonest-pricing-practices","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-updated-policies-to-target-dishonest-pricing-practices\/","title":{"rendered":"Google Ads updated policies to target dishonest pricing practices"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f16ed8b891\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f16ed8b891\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-updated-policies-to-target-dishonest-pricing-practices\/#Google_Ads_Misrepresentation_policy_will_be_updated_on_October_28_2025\" >Google Ads Misrepresentation policy will be updated on October 28, 2025.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Ads_Misrepresentation_policy_will_be_updated_on_October_28_2025\"><\/span>Google Ads Misrepresentation policy will be updated on October 28, 2025.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google will update its <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/6020955?hl=en\">Misrepresentation policy<\/a> specific to the <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/15938375\">Dishonest Pricing Practices<\/a>. Specifically, this will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost of a product or service.<\/p>\n<p><strong>What is changing. <\/strong>Google will update the policy specific to these changes:<\/p>\n<ul class=\"wp-block-list\">\n<li>Advertisers must clearly and conspicuously disclose the payment model or full expense that a user will bear before and after purchase.<\/li>\n<li>Pricing practices that create a false or misleading impression of the cost of a product or service, leading to inflated or unexpected charges are prohibited. This includes, but is not limited to:\n<ul class=\"wp-block-list\">\n<li>Bait-and-switch tactics: Deceptively advertising a product or service at an enticing, often unrealistic, low price to lure customers, with no genuine intent to sell it, only to pressure them into buying a different, typically more expensive or inferior, alternative once they\u2019re engaged<\/li>\n<li>Price Exploitation: Exploiting individuals in vulnerable situations or under duress, leveraging their im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>te need or lack of reasonable alternatives to demand a payment significantly higher than the prevailing market rate. For example, a locksmith threatening to leave the customer unless a cost above what was quoted is paid on the spot<\/li>\n<li>Promoting <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s as free when a user must pay to install the app<\/li>\n<li>Promoting a free trial without clearly stating the trial period or that the user will be automatically charged at the end of the trial<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Violation timeframe. <\/strong>Google will begin enforcing the policy update on October 28, 2025, with full enforcement ramping up over approximately 4 weeks, the company <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/adspolicy\/answer\/16502634?hl=en\">said<\/a>.<\/p>\n<p>If you do get a violation, it will not lead to immediate account suspension without prior warning. A warning will be issued, at least 7 days, prior to any suspension of your account. <\/p>\n<p><strong>Recommendation. <\/strong>Google recommends that you review this policy update to determine whether or not any of your ads fall in scope of the policy. If they do fall within the scope, then remove those ads before October 28, 2025, Google added.<\/p>\n<p><strong>Why we care. <\/strong>Make sure to review any ads that may fall within the scope of this policy change. You do not want those ads to have a negative impact on your campaigns and overall ad accounts.<\/p>\n<p>Ginny Marvin, the Google Ads Liaison, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/x.com\/adsliaison\/status\/1970579143109812359\">wrote<\/a> that this is a \u201cminor update\u201d to the overall policy.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-updated-policies-to-target-dishonest-pricing-practices-462555\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Ads Misrepresentation policy will be updated on October 28, 2025. Google will update its Misrepresentation policy specific to the Dishonest Pricing Practices. Specifically, this will require advertisers to disclose the payment model or full expense that a user will incur before and after purchase, and clarify any false or misleading impressions of the cost&#8230;<\/p>\n","protected":false},"author":1,"featured_media":691956,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/google-pricing-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-691955","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=691955"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/691955\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/691956"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=691955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=691955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=691955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}