{"id":692658,"date":"2025-09-29T17:30:21","date_gmt":"2025-09-29T14:30:21","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/pinterest-ads-cost-data-comes-to-google-analytics\/"},"modified":"2025-09-29T17:30:21","modified_gmt":"2025-09-29T14:30:21","slug":"pinterest-ads-cost-data-comes-to-google-analytics","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/pinterest-ads-cost-data-comes-to-google-analytics\/","title":{"rendered":"Pinterest Ads cost data comes to Google Analytics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a28c3ad417fa\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a28c3ad417fa\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/pinterest-ads-cost-data-comes-to-google-analytics\/#As_you_import_Pinterest_Ads_cost_data_into_Google_Analytics_beware_of_setup_mistakes_that_can_cause_duplicate_spend_or_flawed_reports\" >As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"As_you_import_Pinterest_Ads_cost_data_into_Google_Analytics_beware_of_setup_mistakes_that_can_cause_duplicate_spend_or_flawed_reports\"><\/span>As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>You can now pull <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">Pinterest<\/a> cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import.<\/p>\n<p><strong>Why we care.<\/strong> Bringing Pinterest Ads data into Analytics gives advertisers a unified view of performance across channels. But mismanaging imports can lead to duplicate or inaccurate reporting.<\/p>\n<p><strong>How it works<\/strong>. When you set up a Pinterest Ads Data Import, Google Analytics attempts to pull up to 24 months of historical campaign data. If the Pinterest API doesn\u2019t support that full range, Analytics will extract as much as possible. <\/p>\n<ul class=\"wp-block-list\">\n<li>If you have previously uploaded Pinterest cost data manually, you\u2019ll need to delete those datasets first \u2014 otherwise, you risk double-counting spend because Analytics won\u2019t deduplicate the two sources.<\/li>\n<\/ul>\n<p><strong>Setup checklist:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Create both a Pinterest business and ad account.<\/li>\n<li>Have at least Editor-level access in your Google Analytics property.<\/li>\n<li>Ensure your Pinterest ad URLs include:\n<ul class=\"wp-block-list\">\n<li><code>utm_source<\/code> (required)<\/li>\n<li><code>utm_medium<\/code> (required)<\/li>\n<li><code>utm_campaign<\/code> (optional, recommended)<\/li>\n<li><code>utm_id<\/code> (optional, recommended)<\/li>\n<\/ul>\n<\/li>\n<li>Make sure all paid Pinterest traffic uses consistent utm_source and utm_medium values (e.g., <code>utm_source=Pinterest<\/code>, <code>utm_medium=paid<\/code>).<\/li>\n<\/ul>\n<p><strong>Import process:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Create a new data source<\/strong> \u2192 <em>Admin &gt; Data import &gt; Cost data &gt; Pinterest<\/em>.<\/li>\n<li><strong>Connect Pinterest<\/strong> \u2192 Sign in with Pinterest Ads credentials.<\/li>\n<li><strong>Configure data<\/strong> \u2192 Select the ad account and align source\/medium values with your UTMs.<\/li>\n<li><strong>Review &amp; import<\/strong> \u2192 Confirm fields, filters, and schedule. Imports complete in ~30 minutes, with data available in up to 24 hours.<\/li>\n<\/ul>\n<p><strong>Important caveats<\/strong>. Once created, connectors can\u2019t be edited. To change ad account, source, or medium, you\u2019ll need to delete and recreate the connector.<\/p>\n<ul class=\"wp-block-list\">\n<li>Imported data will automatically map fields, but review carefully before finalizing.<\/li>\n<\/ul>\n<p><strong>The help doc<\/strong>. <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/16537263?sjid=2265030570079977874-EU\">Import cost data from Pinterest Ads<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/pinterest-ads-cost-data-google-analytics-462637\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>As you import Pinterest Ads cost data into Google Analytics, beware of setup mistakes that can cause duplicate spend or flawed reports. You can now pull Pinterest cost, click, and impression data directly into Google Analytics via Pinterest Ads Data Import. Why we care. Bringing Pinterest Ads data into Analytics gives advertisers a unified view&#8230;<\/p>\n","protected":false},"author":1,"featured_media":692659,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/10\/Shutterstock_356381312.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-692658","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/692658","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=692658"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/692658\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/692659"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=692658"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=692658"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=692658"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}