{"id":692979,"date":"2025-10-01T08:15:16","date_gmt":"2025-10-01T05:15:16","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/"},"modified":"2025-10-01T08:15:16","modified_gmt":"2025-10-01T05:15:16","slug":"ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/","title":{"rendered":"AI Max in action: What early case studies and a new analysis script reveal"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a25816946357\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a25816946357\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#See_how_Googles_AI_Max_performs_in_travel_fashion_and_B2B_campaigns_%E2%80%93_and_get_a_script_to_speed_up_analysis_and_reporting\" >See how Google\u2019s AI Max performs in travel, fashion, and B2B campaigns \u2013 and get a script to speed up analysis and reporting.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Understanding_AI_Max\" >Understanding AI Max<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Evaluating_AI_Max_Metrics_that_matter\" >Evaluating AI Max: Metrics that matter<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Compare_conversion_share_and_budget_share\" >Compare conversion share and budget share<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Look_beyond_cost_%E2%80%93_focus_on_conversion_rates\" >Look beyond cost \u2013 focus on conversion rates<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Identify_irrelevant_traffic\" >Identify irrelevant traffic\u00a0<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Tracking_the_learning_process\" >Tracking the learning process<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Plan_for_a_learning_phase\" >Plan for a learning phase<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Track_your_performance_daily_during_the_first_month\" >Track your performance daily during the first month<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Keep_an_eye_on_the_types_of_search_terms_AI_Max_finds_over_time\" >Keep an eye on the types of search terms AI Max finds over time<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#When_things_go_wrong\" >When things go wrong<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Planning_for_the_future\" >Planning for the future<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Case_studies_AI_Max_in_action\" >Case studies: AI Max in action<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Case_1_Tourism_and_travel\" >Case 1: Tourism and travel<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Case_2_Fashion_ecommerce\" >Case 2: Fashion ecommerce<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Case_3_B2B_SaaS\" >Case 3: B2B SaaS<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Wider_industry_sentiment\" >Wider industry sentiment<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#Tips_to_analyze_AI_Max_search_terms\" >Tips to analyze AI Max search terms<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-in-action-what-early-case-studies-and-a-new-analysis-script-reveal\/#A_Google_Ads_script_to_uncover_AI_Max_insights\" >A Google Ads script to uncover AI Max insights<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"See_how_Googles_AI_Max_performs_in_travel_fashion_and_B2B_campaigns_%E2%80%93_and_get_a_script_to_speed_up_analysis_and_reporting\"><\/span>See how Google\u2019s AI Max performs in travel, fashion, and B2B campaigns \u2013 and get a script to speed up analysis and reporting.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google\u2019s AI Max for Search campaigns is changing how we run search ads.\u00a0<\/p>\n<p>Launched in private beta as Search Max, the feature began rolling out globally in late May, with full availability expected by early Q3 2025.\u00a0<\/p>\n<p>But will AI Max actually drive incremental growth or simply take credit for conversions your existing setup would have captured anyway?\u00a0<\/p>\n<p>This article:<\/p>\n<ul class=\"wp-block-list\">\n<li>Breaks down the key metrics to track in AI Max.<\/li>\n<li>Shares early results from <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>, fashion, and B2B accounts.<\/li>\n<li>Includes a Google Ads <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a> to make analysis faster and easier.<\/li>\n<\/ul>\n<h2 id=\"understanding-ai-max\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Understanding_AI_Max\"><\/span>Understanding AI Max<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Think of AI Max as Google combining the best parts of Dynamic Search Ads and Performance Max into regular search campaigns.\u00a0<\/p>\n<p>It does not replace your keywords. Instead, it works alongside them to find more people who want what you\u2019re selling.<\/p>\n<p>AI Max does three main things.<\/p>\n<ul class=\"wp-block-list\">\n<li>Finding new search terms your keywords might miss, using search term matching.<\/li>\n<li>Writing new ad headlines and descriptions that match what people are actually searching for.<\/li>\n<li>Sending people to the best page on your website instead of just the one you picked.<\/li>\n<\/ul>\n<p>The real <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/game\/\" data-internallinksmanager029f6b8e52c=\"7\" title=\"Game\" target=\"_blank\" rel=\"noopener\">game<\/a> changer came in July 2025, when Google began showing AI Max as its own match type in reports.\u00a0<\/p>\n<p>Before this, figuring out what AI Max was doing felt like looking into a black box.\u00a0<\/p>\n<p>Now, we can finally see the data and make smarter decisions.<\/p>\n<h2 id=\"evaluating-ai-max-metrics-that-matter\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Evaluating_AI_Max_Metrics_that_matter\"><\/span>Evaluating AI Max: Metrics that matter<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When you\u2019re looking at AI Max performance, start with the basics.\u00a0<\/p>\n<p>Open your search term tab and look for the <em>Search terms and landing pages from AI Max<\/em> option.\u00a0<\/p>\n<p>This lets you see AI Max results separately from your exact match, phrase match, and broad match keywords.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-compare-conversion-share-and-budget-share\"><span class=\"ez-toc-section\" id=\"Compare_conversion_share_and_budget_share\"><\/span>Compare conversion share and budget share<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first thing to check is how many conversions come from AI Max versus your regular keywords.\u00a0<\/p>\n<p>If AI Max is bringing in 30% of your conversions but eating up 60% of your budget, you know something needs attention.\u00a0<\/p>\n<p>Look at the cost per conversion, too.\u00a0<\/p>\n<p>AI Max might cost more at first, but that\u2019s normal while Google learns what works for your business.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-look-beyond-cost-focus-on-conversion-rates\"><span class=\"ez-toc-section\" id=\"Look_beyond_cost_%E2%80%93_focus_on_conversion_rates\"><\/span>Look beyond cost \u2013 focus on conversion rates<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Don\u2019t just focus on the cost. Pay attention to conversion rates.\u00a0<\/p>\n<p>AI Max often finds people who are ready to buy but use different words than you expected. These new search terms can be gold mines if you spot the patterns.<\/p>\n<p>One of AI Max\u2019s biggest benefits is finding search terms you never thought to target.\u00a0<\/p>\n<p>Look at your search terms report and filter for AI Max queries. You\u2019ll probably see some surprises.<\/p>\n<p>Let\u2019s say you sell running shoes and target \u201cbest running shoes.\u201d AI Max might show your ads for \u201ccomfortable jogging sneakers\u201d or \u201cshoes for morning runs.\u201d\u00a0<\/p>\n<p>These are people who want the same thing but use different words. The smart move is to add these high-performing terms to your regular keyword lists.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-identify-irrelevant-traffic-nbsp\"><span class=\"ez-toc-section\" id=\"Identify_irrelevant_traffic\"><\/span>Identify irrelevant traffic\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>If you\u2019re getting clicks from people searching for \u201ccheap shoes\u201d when you sell premium products, add \u201ccheap\u201d as a negative keyword.\u00a0<\/p>\n<p>AI Max respects negative keywords, so use them to guide the system toward higher-quality queries.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Google\u2019s AI Max for Search: What 30 days of testing reveal<\/em><\/strong><\/p>\n<h2 id=\"tracking-the-learning-process\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tracking_the_learning_process\"><\/span>Tracking the learning process<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Every AI system needs time to learn, and AI Max is no different.\u00a0<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-plan-for-a-learning-phase\"><span class=\"ez-toc-section\" id=\"Plan_for_a_learning_phase\"><\/span>Plan for a learning phase<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>The first few weeks often look expensive because Google is still figuring out what works. Don\u2019t panic if your costs jump initially.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-track-your-performance-daily-during-the-first-month\"><span class=\"ez-toc-section\" id=\"Track_your_performance_daily_during_the_first_month\"><\/span>Track your performance daily during the first month<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>As AI Max learns your patterns, you should see costs stabilize and conversion rates improve. If things keep getting worse after three weeks, then it\u2019s time to make changes.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-keep-an-eye-on-the-types-of-search-terms-ai-max-finds-over-time\"><span class=\"ez-toc-section\" id=\"Keep_an_eye_on_the_types_of_search_terms_AI_Max_finds_over_time\"><\/span>Keep an eye on the types of search terms AI Max finds over time<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Early on, you might see lots of random queries. As the system learns, the terms should become more relevant to your business goals.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"when-things-go-wrong\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"When_things_go_wrong\"><\/span>When things go wrong<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The biggest mistake people make is changing too much, too fast.\u00a0<\/p>\n<p>AI Max needs data to work properly, and constantly adjusting things prevents the system from learning.<\/p>\n<p>That said, some problems need quick fixes.\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>If AI Max is spending money on completely irrelevant searches, add negative keywords im<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>tely.\u00a0<\/li>\n<li>If the AI creates ads that violate your brand guidelines, remove those assets right away.<\/li>\n<\/ul>\n<p>Watch your overall account performance, not just AI Max numbers.\u00a0<\/p>\n<p>Sometimes, AI Max might look expensive on its own, but it actually helps your other campaigns perform better by capturing different types of traffic.<\/p>\n<h2 id=\"planning-for-the-future\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Planning_for_the_future\"><\/span>Planning for the future<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI Max is still evolving, and Google keeps adding new features.\u00a0<\/p>\n<p>To adapt:<\/p>\n<ul class=\"wp-block-list\">\n<li>Build reporting systems that can grow with these changes.\u00a0<\/li>\n<li>Set up automated reports for the metrics that matter most to your business.<\/li>\n<li>Don\u2019t try to control everything.\u00a0<\/li>\n<\/ul>\n<p>The businesses seeing the best results from AI Max are the ones that:<\/p>\n<ul class=\"wp-block-list\">\n<li>Set clear goals.<\/li>\n<li>Provide good data.<\/li>\n<li>Let the system do its job.\u00a0<\/li>\n<\/ul>\n<p>Your role shifts from managing keywords to managing strategy.<\/p>\n<p>Start testing AI Max on a small scale if you\u2019re nervous about it. For example:<\/p>\n<ul class=\"wp-block-list\">\n<li>Create one campaign with AI Max enabled and compare it to your existing campaigns.<\/li>\n<li>Run an AI Max for Search campaign experiment and let Google evaluate if the experiment is statistically valid.\u00a0<\/li>\n<\/ul>\n<p>Once you see how it works for your specific business, you can decide whether to expand.<\/p>\n<h2 id=\"case-studies-ai-max-in-action\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Case_studies_AI_Max_in_action\"><\/span>Case studies: AI Max in action<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>These are early results from a limited data set and shouldn\u2019t be viewed as statistically significant.\u00a0<\/p>\n<p>I\u2019m sharing them to illustrate what I\u2019ve seen so far \u2013 but the sample size is small and the timeframe short. Take these numbers with caution.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-case-1-tourism-and-travel\"><span class=\"ez-toc-section\" id=\"Case_1_Tourism_and_travel\"><\/span>Case 1: Tourism and travel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This advertiser already had a solid search setup and was seeing good results.\u00a0<\/p>\n<p>Growth, however, was difficult because of heavy competition and the fact that strong keywords were already in play within a modern search structure.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Match type<\/strong><\/td>\n<td><strong>Avg. CPC (\u20ac)<\/strong><\/td>\n<td><strong>CVR (%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>AI Max<\/td>\n<td>\u20ac0.11<\/td>\n<td>1.47%<\/td>\n<\/tr>\n<tr>\n<td>Broad match<\/td>\n<td>\u20ac0.09<\/td>\n<td>3.79%<\/td>\n<\/tr>\n<tr>\n<td>Exact match<\/td>\n<td>\u20ac0.53<\/td>\n<td>9.00%<\/td>\n<\/tr>\n<tr>\n<td>Exact match (close variant)<\/td>\n<td>\u20ac0.22<\/td>\n<td>7.11%<\/td>\n<\/tr>\n<tr>\n<td>Phrase match<\/td>\n<td>\u20ac0.16<\/td>\n<td>6.25%<\/td>\n<\/tr>\n<tr>\n<td>Phrase match (close variant)<\/td>\n<td>\u20ac0.11<\/td>\n<td>3.27%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>AI Max generated additional conversions, but relative to the existing setup the impact was limited.\u00a0<\/p>\n<p>The conversion rate was much lower than other match types.\u00a0<\/p>\n<p>Because the average CPC was low, there was no cost spike, but performance still lagged.<\/p>\n<p>Broad match \u2013 also known for surfacing broader, newer queries \u2013 had an even lower CPC (\u20ac0.09) and a conversion rate more than twice that of AI Max.\u00a0<\/p>\n<p>In this account, AI Max\u2019s contribution was minor.<\/p>\n<p>Search term overlap analysis showed AI Max had a 22.5% overlap rate, meaning 77.5% of queries were new to the campaign.\u00a0<\/p>\n<p>That\u2019s a fairly good sign in terms of query discovery.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-case-2-fashion-ecommerce\"><span class=\"ez-toc-section\" id=\"Case_2_Fashion_ecommerce\"><\/span>Case 2: Fashion ecommerce<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This account focused on women\u2019s clothing and already had a well-optimized campaign.\u00a0<\/p>\n<p>The goal was to expand reach during the competitive holiday season, when exact match keywords became increasingly expensive.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Match type<\/strong><\/td>\n<td><strong>Avg. CPC (\u20ac)<\/strong><\/td>\n<td><strong>CVR (%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>AI Max<\/td>\n<td>\u20ac0.08<\/td>\n<td>2.15%<\/td>\n<\/tr>\n<tr>\n<td>Broad match<\/td>\n<td>\u20ac0.12<\/td>\n<td>2.89%<\/td>\n<\/tr>\n<tr>\n<td>Exact match<\/td>\n<td>\u20ac0.67<\/td>\n<td>8.45%<\/td>\n<\/tr>\n<tr>\n<td>Exact match (close variant)<\/td>\n<td>\u20ac0.28<\/td>\n<td>6.78%<\/td>\n<\/tr>\n<tr>\n<td>Phrase match<\/td>\n<td>\u20ac0.19<\/td>\n<td>5.92%<\/td>\n<\/tr>\n<tr>\n<td>Phrase match (close variant)<\/td>\n<td>\u20ac0.14<\/td>\n<td>4.11%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>AI Max performed well here, delivering the lowest CPC at \u20ac0.08 and a respectable 2.15% conversion rate.\u00a0<\/p>\n<p>Although conversion rates were lower than exact and phrase match, the cheaper clicks kept cost per acquisition competitive.\u00a0<\/p>\n<p>AI Max also captured fashion-related long-tail searches and seasonal queries that the existing keyword set had missed.<\/p>\n<p>Notably, AI Max outperformed broad match with both lower costs and better conversion rates.\u00a0<\/p>\n<p>This suggests its ability to better understand product context and user intent \u2013 especially important in fashion, where search terminology is diverse.<\/p>\n<p>Search term overlap analysis showed only an 18.7% overlap rate, meaning 81.3% of queries were completely new.\u00a0<\/p>\n<p>That level of query discovery was valuable for extending reach in a highly competitive market.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-case-3-b2b-saas\"><span class=\"ez-toc-section\" id=\"Case_3_B2B_SaaS\"><\/span>Case 3: B2B SaaS<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This account promoted project management software and had a mature strategy focused on high-intent keywords.\u00a0<\/p>\n<p>Conversion tracking was strong, measuring both MQLs and SQLs.\u00a0<\/p>\n<p>The client wanted to test AI Max for additional lead generation opportunities.<\/p>\n<figure class=\"wp-block-table\">\n<table class=\"has-fixed-layout\">\n<tbody>\n<tr>\n<td><strong>Match type<\/strong><\/td>\n<td><strong>Avg. CPC (\u20ac)<\/strong><\/td>\n<td><strong>CVR (%)<\/strong><\/td>\n<\/tr>\n<tr>\n<td>AI Max<\/td>\n<td>\u20ac0.89<\/td>\n<td>0.76%<\/td>\n<\/tr>\n<tr>\n<td>Broad match<\/td>\n<td>\u20ac0.72<\/td>\n<td>1.23%<\/td>\n<\/tr>\n<tr>\n<td>Exact match<\/td>\n<td>\u20ac1.84<\/td>\n<td>4.67%<\/td>\n<\/tr>\n<tr>\n<td>Exact match (close variant)<\/td>\n<td>\u20ac1.22<\/td>\n<td>3.91%<\/td>\n<\/tr>\n<tr>\n<td>Phrase match<\/td>\n<td>\u20ac1.05<\/td>\n<td>3.44%<\/td>\n<\/tr>\n<tr>\n<td>Phrase match (close variant)<\/td>\n<td>\u20ac0.94<\/td>\n<td>2.88%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n<p>In this case, AI Max struggled. Despite a reasonable CPC of \u20ac0.89, the conversion rate was just 0.76%.\u00a0<\/p>\n<p>That pushed CPA well above the client\u2019s target, making AI Max the worst-performing match type in the account.\u00a0<\/p>\n<p>It tended to capture too many informational searches from users not yet ready to convert.<\/p>\n<p>Even broad match, typically associated with lower-intent traffic, outperformed AI Max with a 1.23% conversion rate at a lower CPC.\u00a0<\/p>\n<p>The complexity of the B2B buying cycle favored exact and phrase match keywords over AI Max\u2019s broader interpretation.<\/p>\n<p>Search term overlap analysis showed a 31.4% overlap rate, leaving 68.6% of queries as new.\u00a0<\/p>\n<p>However, these were mostly low-intent informational searches that didn\u2019t align with SQL goals \u2013 underscoring the importance of high-quality conversion tracking when evaluating AI Max.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-wider-industry-sentiment\"><span class=\"ez-toc-section\" id=\"Wider_industry_sentiment\"><\/span>Wider industry sentiment<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Advertiser feedback so far mirrors these mixed results.\u00a0<\/p>\n<p>In a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/adriaan-dekker-google-ads-freelancer-rotterdam_how-is-ai-max-performing-for-you-activity-7354574917025046529-AB8E\" target=\"_blank\" rel=\"noopener\">recent poll<\/a> by Adriaan Dekker, more than 50% of respondents reported neutral outcomes from AI Max, while 16% saw good results and 28% reported poor performance.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"545\" height=\"393\" http: alt=\"LinkedIn Poll AI Max Performance\" class=\"wp-image-462708\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/LinkedIn-poll-AI-Max-performance.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"545\" height=\"393\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/LinkedIn-poll-AI-Max-performance.png\" alt=\"LinkedIn Poll AI Max Performance\" class=\"wp-image-462708\"><\/figure>\n<\/div>\n<h2 id=\"tips-to-analyze-ai-max-search-terms\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tips_to_analyze_AI_Max_search_terms\"><\/span>Tips to analyze AI Max search terms<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>You can analyze AI Max queries in Google Sheets using a few simple formulas. If your search term report has the term in column A and match type in column B:<\/p>\n<ul class=\"wp-block-list\">\n<li>To check whether a search term appears in both AI Max and another match type:<\/li>\n<\/ul>\n<p><code>=IF(AND(COUNTIFS($A:$A;A2;$B:$B;\"AI Max\")&gt;0;COUNTIFS($A:$A;A2;$B:$B;\"&lt;&gt;AI Max\")&gt;0);\"Overlap\";\"No Overlap\")<\/code><\/p>\n<ul class=\"wp-block-list\">\n<li>To count how many match types trigger a given term:<\/li>\n<\/ul>\n<p><code>=COUNTIFS($A:$A;A2) can be used to count how many match types trigger on that search term.<\/code><\/p>\n<ul class=\"wp-block-list\">\n<li>To measure query length with an n-gram analysis:<\/li>\n<\/ul>\n<p><code>=(LEN(A1)-LEN(SUBSTITUTE(A1,\" \",\"\")))+1<\/code><\/p>\n<p>These checks show whether AI Max is surfacing unique queries, overlapping with existing match types, or favoring short-tail vs. long-tail terms.<\/p>\n<p>Because AI Max is still in early stages, it\u2019s hard to draw firm conclusions.\u00a0<\/p>\n<p>Performance may improve as the system learns from more data, or remain flat if your setup already covers most transactional queries.\u00a0<\/p>\n<p>That\u2019s the question advertisers will answer in the coming months as more tests and learnings emerge.<\/p>\n<p>So far, results can be positive, neutral, or negative.\u00a0<\/p>\n<p>In my experience, neutral to negative outcomes are more common \u2013 especially in accounts with strong existing setups, where AI Max has fewer opportunities to add value.<\/p>\n<h2 id=\"a-google-ads-script-to-uncover-ai-max-insights\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"A_Google_Ads_script_to_uncover_AI_Max_insights\"><\/span>A Google Ads script to uncover AI Max insights<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To make analyzing AI Max performance easier, I created a <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/github.com\/BenjaminWenner\/ai-max-search-term-analyzer\/tree\/main\" target=\"_blank\" rel=\"noopener\">Google Ads script<\/a> that automatically pulls data into Google Sheets for deeper analysis.\u00a0<\/p>\n<p>It saves hours of manual work and includes the exact formulas mentioned earlier in this article, so you can immediately spot overlap rates and query patterns without manual setup.<\/p>\n<p>The script creates two tabs in your Sheet:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>AI Max<\/strong>: Performance Max search term data with headlines, landing pages, and performance metrics.<\/li>\n<li><strong>Search term analysis<\/strong>: A full comparison of all match types, including AI Max, with automated formulas.<\/li>\n<\/ul>\n<p>The analysis covers:<\/p>\n<ul class=\"wp-block-list\">\n<li>Overlap detection between AI Max and other match types.<\/li>\n<li>Query length analysis (short-tail vs. long-tail).<\/li>\n<li>Match type frequency counts to identify competitive terms.<\/li>\n<li>Automatic cost conversion from Google\u2019s micro format into readable currency.<\/li>\n<\/ul>\n<p>How to use it:<\/p>\n<ul class=\"wp-block-list\">\n<li>Create a new Google Sheet and copy the URL.<\/li>\n<li>In Google Ads, go to <em>Tools &gt; Scripts<\/em>.<\/li>\n<li>Paste the script code and update the <code>SHEET_URL<\/code> variable.<\/li>\n<li>Run the script to automatically populate your analysis.<\/li>\n<\/ul>\n<p>With this setup, you can quickly calculate the same metrics I used in the case studies \u2013 like the 22.5% overlap rate in the tourism account or the 81.3% new query discovery in fashion.\u00a0<\/p>\n<p>The automated workflow makes it easier to see whether AI Max is surfacing genuine new opportunities or simply redistributing existing traffic.<\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-max-early-case-studies-analysis-script-462706\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>See how Google\u2019s AI Max performs in travel, fashion, and B2B campaigns \u2013 and get a script to speed up analysis and reporting. Google\u2019s AI Max for Search campaigns is changing how we run search ads.\u00a0 Launched in private beta as Search Max, the feature began rolling out globally in late May, with full availability&#8230;<\/p>\n","protected":false},"author":1,"featured_media":692980,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/ChatGPT-Image-AI-Max.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-692979","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/692979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=692979"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/692979\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/692980"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=692979"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=692979"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=692979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}