{"id":693083,"date":"2025-10-02T20:45:31","date_gmt":"2025-10-02T17:45:31","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/spotify-opens-ad-inventory-to-amazon-and-yahoo-buyers\/"},"modified":"2025-10-02T20:45:31","modified_gmt":"2025-10-02T17:45:31","slug":"spotify-opens-ad-inventory-to-amazon-and-yahoo-buyers","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/spotify-opens-ad-inventory-to-amazon-and-yahoo-buyers\/","title":{"rendered":"Spotify opens ad inventory to Amazon and Yahoo buyers"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6af066d00cf0f\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6af066d00cf0f\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/spotify-opens-ad-inventory-to-amazon-and-yahoo-buyers\/#Spotifys_new_partnerships_with_Amazon_and_Yahoo_give_advertisers_easier_programmatic_access_to_its_global_audio_and_video_inventory\" >Spotify\u2019s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Spotifys_new_partnerships_with_Amazon_and_Yahoo_give_advertisers_easier_programmatic_access_to_its_global_audio_and_video_inventory\"><\/span>Spotify\u2019s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands\u2019 programmatic buying options.<\/p>\n<p><strong>The big picture<\/strong>. Amazon DSP users can now buy Spotify\u2019s ad inventory across nine markets: the U.S., U.K., Germany, France, Italy, Spain, Brazil, Canada, and Mexico. Also:<\/p>\n<ul class=\"wp-block-list\">\n<li>Yahoo DSP buyers gain direct access to Spotify Ad Exchange, the platform\u2019s programmatic marketplace.<\/li>\n<li>In Europe, Spotify is teaming with <strong>ID5<\/strong> to boost addressability for programmatic campaigns.<\/li>\n<li>Spotify also previewed:\n<ul class=\"wp-block-list\">\n<li>A new Split Testing tool for creative experiments.<\/li>\n<li>A partnership with Smartly to expand inventory access.<\/li>\n<li>Plans to open Spotify Ad Exchange to Megaphone podcast publishers in 2026.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>The deals give advertisers more flexibility and scale to tap into Spotify\u2019s massive audio and video inventory, while pairing it with Amazon\u2019s first-party signals and Yahoo\u2019s programmatic tools. <\/p>\n<p><strong>What they\u2019re saying<\/strong>. \u201cBy combining Amazon\u2019s diverse audiences and first-party signals with Spotify\u2019s high-quality content and engaged fan base, we\u2019re creating new and meaningful ways for advertisers to amplify their omnichannel strategies,\u201d said Meredith Goldman, director of Amazon DSP.<\/p>\n<p><strong>Between the lines<\/strong>. For advertisers, this means easier buying, sharper targeting, and broader reach across streaming audio. For Spotify, it\u2019s another step in turning its engaged listener base into a more powerful ad monetization engine.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/spotify-ad-inventory-amazon-yahoo-buyers-462919\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spotify\u2019s new partnerships with Amazon and Yahoo give advertisers easier programmatic access to its global audio and video inventory. Spotify is expanding access to its ad inventory through new partnerships with Amazon DSP and Yahoo DSP, marking a major step in broadening brands\u2019 programmatic buying options. The big picture. Amazon DSP users can now buy&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-693083","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=693083"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693083\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=693083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=693083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=693083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}