{"id":693204,"date":"2025-10-05T22:40:13","date_gmt":"2025-10-05T19:40:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-analytics-expands-benchmarking-with-unnormalized-metrics\/"},"modified":"2025-10-05T22:40:13","modified_gmt":"2025-10-05T19:40:13","slug":"google-analytics-expands-benchmarking-with-unnormalized-metrics","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-analytics-expands-benchmarking-with-unnormalized-metrics\/","title":{"rendered":"Google Analytics expands benchmarking with unnormalized metrics"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2dfb2a8d90d\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2dfb2a8d90d\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-analytics-expands-benchmarking-with-unnormalized-metrics\/#Google_Analytics_now_lets_businesses_benchmark_absolute_metrics_like_New_Users_and_Total_Revenue\" >Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_Analytics_now_lets_businesses_benchmark_absolute_metrics_like_New_Users_and_Total_Revenue\"><\/span>Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and Total Revenue.<\/p>\n<p><strong>How it works<\/strong>. Google Analytics estimates benchmark ranges for absolute numbers by multiplying a peer group\u2019s normalized metric by your property\u2019s active user count. <\/p>\n<p>For example, benchmarks for Engaged Sessions are calculated as: Peer group\u2019s engaged sessions per active user \u00d7 your active users.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1322\" height=\"878\" http: alt=\"Screenshot 2025 10 03 At 17.17.07\" class=\"wp-image-462982\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/Screenshot-2025-10-03-at-17.17.07.png 1322w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/Screenshot-2025-10-03-at-17.17.07-768x510.png 768w\" data-lazy-sizes=\"(max-width: 1322px) 100vw, 1322px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/Screenshot-2025-10-03-at-17.17.07.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1322\" height=\"878\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/Screenshot-2025-10-03-at-17.17.07.png\" alt=\"Screenshot 2025 10 03 At 17.17.07\" class=\"wp-image-462982\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/Screenshot-2025-10-03-at-17.17.07.png 1322w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/Screenshot-2025-10-03-at-17.17.07-768x510.png 768w\" sizes=\"(max-width: 1322px) 100vw, 1322px\"><\/figure>\n<p><strong>Details:<\/strong><\/p>\n<ul class=\"wp-block-list\">\n<li>Benchmarks are offered in percentiles (25th, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>n, 75th) to show performance ranges.<\/li>\n<li>Peer groups are determined by industry categories, based on setup data and property signals.<\/li>\n<li>Data is encrypted, aggregated, refreshed every 24 hours, and only available when enough peers qualify.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> Until now, benchmarking was limited to normalized data (percentages and ratios). By adding absolute numbers, businesses can see how their raw performance stacks up against competitors\u2014while still accounting for traffic differences through estimation models.<\/p>\n<p><strong>What\u2019s next<\/strong>. With <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/support.google.com\/analytics\/answer\/9164320?hl=en#10022025\">broader benchmarking,<\/a> businesses can go beyond vanity metrics to identify strengths, spot weak points, and take targeted actions\u2014whether that\u2019s boosting acquisition, improving engagement, or optimizing monetization.<\/p>\n<p><strong>The bottom line<\/strong>. Google Analytics is giving marketers a more realistic, <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>les-to-apples way to see if they\u2019re lagging, leading, or keeping pace with competitors in their industry.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-analytics-expands-benchmarking-with-unnormalized-metrics-462981\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google Analytics now lets businesses benchmark absolute metrics like New Users and Total Revenue. Google Analytics is making it easier for businesses to compare themselves against industry peers by expanding its Benchmarking feature to include 20 new unnormalized metrics, such as New Users and Total Revenue. How it works. Google Analytics estimates benchmark ranges for&#8230;<\/p>\n","protected":false},"author":1,"featured_media":693205,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2024\/05\/google-analytics-1920.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-693204","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693204","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=693204"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693204\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/693205"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=693204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=693204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=693204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}