{"id":693244,"date":"2025-10-06T03:50:13","date_gmt":"2025-10-06T00:50:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/"},"modified":"2025-10-06T03:50:13","modified_gmt":"2025-10-06T00:50:13","slug":"ai-max-for-search-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/","title":{"rendered":"AI Max for Search: Everything you need to know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aeffed87c689\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aeffed87c689\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#From_search_term_matching_to_URL_expansion_discover_how_Googles_AI_Max_for_Search_works_%E2%80%93_and_why_advertisers_should_test_it_now\" >From search term matching to URL expansion, discover how Google\u2019s AI Max for Search works \u2013 and why advertisers should test it now.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#What_is_AI_Max_for_Search\" >What is AI Max for Search?<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#Search_term_matching\" >Search term matching<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#Text_customization\" >Text customization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#Final_URL_expansion\" >Final URL expansion<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#How_can_I_find_AI_Max\" >How can I find AI Max?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#What_will_reporting_look_like\" >What will reporting look like?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#Any_quirks_to_be_aware_of\" >Any quirks to be aware of?\u00a0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#Are_there_any_early_results_to_share\" >Are there any early results to share?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/ai-max-for-search-everything-you-need-to-know\/#What_should_marketers_do_with_AI_Max\" >What should marketers do with AI Max?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"From_search_term_matching_to_URL_expansion_discover_how_Googles_AI_Max_for_Search_works_%E2%80%93_and_why_advertisers_should_test_it_now\"><\/span>From search term matching to URL expansion, discover how Google\u2019s AI Max for Search works \u2013 and why advertisers should test it now.<br \/>\n<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max.\u00a0<\/p>\n<p>In May 2025, it announced the next step: AI Max.\u00a0<\/p>\n<p>The feature is now rolling out globally in beta and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>earing in many advertiser accounts. (If you don\u2019t see it yet, expect it soon.)\u00a0<\/p>\n<p>Here\u2019s what it is, how it works, and what it means for your campaigns.<\/p>\n<h2 id=\"what-is-ai-max-for-search\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_is_AI_Max_for_Search\"><\/span>What is AI Max for Search?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>AI Max is a feature within your existing Search campaign that you can toggle on or off.\u00a0<\/p>\n<p>Enabling it provides targeting and creative enhancements in an automated way.\u00a0<\/p>\n<p>According to Google, AI Max:<\/p>\n<ul class=\"wp-block-list\">\n<li>Improves search term matching.<\/li>\n<li>Generates stronger text customization for headlines and descriptions.<\/li>\n<li>Enables final URL expansion to increase landing page relevance.\u00a0<\/li>\n<\/ul>\n<p>Here\u2019s how each works.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-search-term-matching\"><span class=\"ez-toc-section\" id=\"Search_term_matching\"><\/span>Search term matching<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Search term matching helps you capture queries you\u2019d otherwise miss through a mix of broad match and keywordless <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>.\u00a0<\/p>\n<p>\u201cKeywordless\u201d refers to serving ads without relying on manually added keywords.\u00a0<\/p>\n<p>Instead, Google uses contextual, behavioral, and semantic data to decide when and to whom an ad should appear.\u00a0<\/p>\n<p>Its AI then learns from both keyword and keywordless matches, along with your creative assets and URLs, to help surface more relevant searches.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-text-customization\"><span class=\"ez-toc-section\" id=\"Text_customization\"><\/span>Text customization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This is Google\u2019s rebrand of \u201cautomatically created assets.\u201d\u00a0<\/p>\n<p>The system can generate headlines and descriptions based on information from your landing page, other ads, and keywords.\u00a0<\/p>\n<p>I\u2019ve been cautiously optimistic about this feature in the past, using it as a starting point but revising before sharing with clients.\u00a0<\/p>\n<p>Google now insists it has improved \u2013 like an old high school boyfriend promising \u201cI\u2019ve changed\u201d \u2013 with clearer calls-to-action and sharper selling points.\u00a0<\/p>\n<p>These improvements are especially visible when paired with final URL expansion, although text customization can be enabled on its own.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-final-url-expansion\"><span class=\"ez-toc-section\" id=\"Final_URL_expansion\"><\/span>Final URL expansion<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This feature works much like Dynamic Search Ads (DSAs).\u00a0<\/p>\n<p>Google directs traffic to the most relevant URLs on your client\u2019s site when it predicts better performance.\u00a0<\/p>\n<p>However, this can\u2019t be enabled on its own \u2013 it must be paired with text customization.<\/p>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1138\" http: alt=\"AI Max for Search campaigns in Google Ads\" class=\"wp-image-462926\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-campaigns-in-Google-Ads.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-campaigns-in-Google-Ads-768x546.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-campaigns-in-Google-Ads-1536x1092.png 1536w\" data-lazy-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-campaigns-in-Google-Ads.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1600\" height=\"1138\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-campaigns-in-Google-Ads.png\" alt=\"AI Max for Search campaigns in Google Ads\" class=\"wp-image-462926\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-campaigns-in-Google-Ads.png 1600w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-campaigns-in-Google-Ads-768x546.png 768w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-campaigns-in-Google-Ads-1536x1092.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\"><\/figure>\n<\/div>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>Google\u2019s AI Max for Search: What 30 days of testing reveal<\/em><\/strong><\/p>\n<h2 id=\"how-can-i-find-ai-max\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_can_I_find_AI_Max\"><\/span>How can I find AI Max?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Finding AI Max takes a few steps, but it\u2019s built into the normal Search campaign setup flow. Here\u2019s how to get there:<\/p>\n<ul class=\"wp-block-list\">\n<li>Select <em>New campaign<\/em> as if you are building a new campaign.<\/li>\n<li>Choose your objective.<\/li>\n<li>Select the relevant conversion goals for that objective.<\/li>\n<li>Choose <em>Search<\/em> as your campaign type.<\/li>\n<li>Select the ways you\u2019d like to reach your goal.<\/li>\n<li>Name your campaign and click continue.<\/li>\n<li>Set your bidding preferences.<\/li>\n<li>Configure your campaign settings.<\/li>\n<li>At this point, you\u2019ll see the option to enable AI Max for Search.<\/li>\n<\/ul>\n<h2 id=\"what-will-reporting-look-like\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_will_reporting_look_like\"><\/span>What will reporting look like?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>One of the most requested improvements with Performance Max was better reporting.\u00a0<\/p>\n<p>AI Max addresses this from the start, offering several new reports to help track performance:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Search terms report:<\/strong> Shows AI Max as a new match type for incremental search terms, along with a source column indicating whether the match came from broad match expansion or keywordless matching. A new view combines search terms, headlines, and URLs to give a full picture of the customer journey.<\/li>\n<li><strong>Keywords report:<\/strong> Includes AI Max in the summary row so you can measure total contributions.<\/li>\n<li><strong>Landing pages report:<\/strong> Highlights performance of AI Max-driven landing pages.<\/li>\n<li><strong>Asset report:<\/strong> Shows performance of AI Max assets.<\/li>\n<\/ul>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"any-quirks-to-be-aware-of\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Any_quirks_to_be_aware_of\"><\/span>Any quirks to be aware of?\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>There are a few important caveats to keep in mind when enabling AI Max for Search:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>API limitations:<\/strong> Activating or deactivating AI Max may cause errors for API requests that manage text customizations and brand settings, since AI Max is not yet available in the API or Editor. Be sure to alert your team before making changes.<\/li>\n<li><strong>Final URL expansion defaults:<\/strong> This feature is enabled by default when you opt in to AI Max. You must manually uncheck the box if you want to turn it off.<\/li>\n<li><strong>Pinned assets:<\/strong> If you\u2019re using pinned assets in your Search campaign, be cautious. When final URL expansion is active, Google\u2019s AI can override pinned assets if it identifies a more relevant URL.<\/li>\n<\/ul>\n<h2 id=\"are-there-any-early-results-to-share\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Are_there_any_early_results_to_share\"><\/span>Are there any early results to share?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>When setting up a new Search campaign, Google notes that:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201c[A]dvertisers who activate AI Max in Search Campaigns will typically see 14% more conversions or conversion value at a similar CPA \/ ROAS.\u201d\u00a0<\/li>\n<\/ul>\n<p>Google has also shared case studies from two early adopters:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>L\u2019Or\u00e9al:<\/strong> Recorded double the conversion rate and a 31% lower cost per conversion with AI Max enabled. By using search term matching, they unlocked conversions from net-new queries such as \u201cwhat is the best cream for facial dark spots?\u201d<\/li>\n<li><strong>MyConnect:<\/strong> Generated 16% more leads while reducing cost per lead by 13%. They also saw a 30% lift in conversions from new queries surfaced by AI Max.<\/li>\n<\/ul>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>AI Max in action: What early case studies and a new analysis script reveal<\/em><\/strong><\/p>\n<h2 id=\"what-should-marketers-do-with-ai-max\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_should_marketers_do_with_AI_Max\"><\/span>What should marketers do with AI Max?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The best approach is to test it.\u00a0<\/p>\n<p>Enable AI Max in one of your Search campaigns and track the performance changes directly.\u00a0<\/p>\n<p>Google Experiments makes this easy \u2013 select \u201ccampaign features and settings,\u201d then choose \u201cAI Max for Search campaigns.\u201d\u00a0<\/p>\n<p>This splits traffic 50\/50 between one campaign with AI Max enabled and one without, giving you a clear comparison.<\/p>\n<p><strong><em>Dig deeper: <\/em><\/strong><strong><em>AI Max experiments arrive in Google Ads: Here\u2019s how they work<\/em><\/strong><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/ai-max-for-search-everything-you-need-to-know-462923\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>From search term matching to URL expansion, discover how Google\u2019s AI Max for Search works \u2013 and why advertisers should test it now. Google has been layering AI into Search campaigns for years through features like Smart Bidding, Responsive Search Ads, and Performance Max.\u00a0 In May 2025, it announced the next step: AI Max.\u00a0 The&#8230;<\/p>\n","protected":false},"author":1,"featured_media":693245,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/AI-Max-for-Search-Everything-you-need-to-know.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-693244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=693244"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/693245"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=693244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=693244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=693244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}