{"id":693387,"date":"2025-10-07T00:30:17","date_gmt":"2025-10-06T21:30:17","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/doj-and-google-wrap-up-ad-tech-monopoly-hearing\/"},"modified":"2025-10-07T00:30:17","modified_gmt":"2025-10-06T21:30:17","slug":"doj-and-google-wrap-up-ad-tech-monopoly-hearing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/doj-and-google-wrap-up-ad-tech-monopoly-hearing\/","title":{"rendered":"DOJ and Google wrap up ad tech monopoly hearing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2e73a1713bd\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2e73a1713bd\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/doj-and-google-wrap-up-ad-tech-monopoly-hearing\/#Judge_Brinkema_will_soon_decide_if_Google_must_split_up_its_ad_tech_business_after_a_tense_two-week_antitrust_hearing\" >Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Judge_Brinkema_will_soon_decide_if_Google_must_split_up_its_ad_tech_business_after_a_tense_two-week_antitrust_hearing\"><\/span>Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>The Justice Department and Google wr<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>ed a two-week hearing over how to address Google\u2019s illegal monopoly in online advertising <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" data-internallinksmanager029f6b8e52c=\"4\" title=\"Technology\" target=\"_blank\" rel=\"noopener\">technology<\/a>, setting up a pivotal antitrust showdown that could reshape the digital ad industry.<\/p>\n<p><strong>Driving the <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/news\/\" data-internallinksmanager029f6b8e52c=\"2\" title=\"News\" target=\"_blank\" rel=\"noopener\">news<\/a>.<\/strong> The hearing, held in the U.S. District Court for the Eastern District of Virginia, concluded after testimony from more than two dozen witnesses \u2013 including Google executives, rival ad tech leaders, publishers, and expert economists.<\/p>\n<ul class=\"wp-block-list\">\n<li>The Justice Department wants Google to sell off its ad exchange and possibly parts of its publisher tools to restore competition.<\/li>\n<li>Google argues that a breakup would disrupt publishers and advertisers, especially small businesses that depend on its systems.<\/li>\n<li>Both sides will deliver closing arguments in November, with Judge Leonie Brinkema expected to rule in the coming months.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> A court-ordered breakup of Google\u2019s ad tech business, no matter how unlikely, could reshape how digital ads are bought and sold \u2013\u00a0potentially increasing competition, changing pricing, and altering access to key Google advertising tools.<\/p>\n<p><strong>What the government says.<\/strong> DOJ lawyers claim that only a structural divestiture \u2014 selling off parts of Google\u2019s ad tech stack \u2014 can truly end its dominance.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cNothing short of a structural divestment is sufficient to bring meaningful change,\u201d said lead DOJ litigator Julia Tarver Wood.<\/li>\n<\/ul>\n<p><strong>What Google says<\/strong>. Google maintains that such a split would be technically unworkable and would harm publishers.<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cDivesting aspects of Google\u2019s ad technology is more complex than anything I\u2019ve done in 10 years,\u201d said Google engineering director Glenn Berntson.<\/li>\n<\/ul>\n<p><strong>What others say.<\/strong> Rival ad tech firms like PubMatic and Equativ back the DOJ\u2019s plan, arguing that behavioral remedies or court orders would not stop Google from maintaining its dominance.<\/p>\n<p><strong>Between the lines.<\/strong> Judge Brinkema has signaled openness to a breakup, but also floated the idea of a court-enforced settlement that would restrict Google\u2019s conduct instead of forcing divestitures.<\/p>\n<p><strong>What\u2019s next.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.nytimes.com\/2025\/10\/06\/technology\/google-ad-tech-arguments.html\" target=\"_blank\" rel=\"noopener\">Closing arguments are set for November<\/a>, and a ruling is expected in early 2026 \u2014 a decision that could have sweeping implications for digital advertising and Big Tech regulation.<\/p>\n<p><strong>Catch-up. <\/strong>Court: Google\u2019s illegal ad tech monopoly harmed the open web<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/doj-google-wrap-up-ad-tech-monopoly-hearing-463034\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Judge Brinkema will soon decide if Google must split up its ad tech business after a tense two-week antitrust hearing. The Justice Department and Google wrapped a two-week hearing over how to address Google\u2019s illegal monopoly in online advertising technology, setting up a pivotal antitrust showdown that could reshape the digital ad industry. Driving the&#8230;<\/p>\n","protected":false},"author":1,"featured_media":693388,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2022\/07\/Shutterstock_2020736465.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-693387","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693387","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=693387"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693387\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/693388"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=693387"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=693387"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=693387"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}