{"id":693510,"date":"2025-10-07T21:15:13","date_gmt":"2025-10-07T18:15:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/microsoft-taps-amazon-dsp-as-preferred-partner\/"},"modified":"2025-10-07T21:15:13","modified_gmt":"2025-10-07T18:15:13","slug":"microsoft-taps-amazon-dsp-as-preferred-partner","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/microsoft-taps-amazon-dsp-as-preferred-partner\/","title":{"rendered":"Microsoft taps Amazon DSP as preferred partner"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a27392d6b81a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a27392d6b81a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/microsoft-taps-amazon-dsp-as-preferred-partner\/#Microsofts_shift_to_Amazon_DSP_gives_advertisers_access_to_Amazons_data-driven_targeting_and_premium_inventory_as_it_phases_out_its_own_DSP\" >Microsoft\u2019s shift to Amazon DSP gives advertisers access to Amazon\u2019s data-driven targeting and premium inventory as it phases out its own DSP.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Microsofts_shift_to_Amazon_DSP_gives_advertisers_access_to_Amazons_data-driven_targeting_and_premium_inventory_as_it_phases_out_its_own_DSP\"><\/span>Microsoft\u2019s shift to Amazon DSP gives advertisers access to Amazon\u2019s data-driven targeting and premium inventory as it phases out its own DSP.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner \u2013 a move that deepens ties between the two tech giants and reshapes Microsoft\u2019s advertising strategy.<\/p>\n<p>Starting Feb. 28, 2026, Microsoft will sunset Microsoft Invest as it shifts focus to its core advertising products: Microsoft Advertising Platform, Monetize, and Curate. The company says the partnership with Amazon DSP will ensure advertisers experience a smooth transition and continue achieving performance goals.<\/p>\n<p><strong>Why we care. <\/strong>Microsoft\u2019s move to sunset its DSP and align with Amazon DSP means advertisers who use Microsoft Invest, will need to migrate campaigns, data, and workflows \u2013 but in return, they\u2019ll gain access to Amazon\u2019s powerful audience insights, premium inventory, and stronger performance capabilities across both Amazon and Microsoft ecosystems.<\/p>\n<p><strong>The details. <\/strong>Microsoft Monetize will also join Amazon Ads\u2019 Certified Supply Exchange program, enabling Amazon DSP advertisers to access premium Microsoft inventory and curated deals that combine Amazon shopping insights with Monetize\u2019s supply. Publishers using Microsoft Monetize gain expanded access to high-quality demand and improved monetization efficiency.<\/p>\n<p><strong>What they\u2019re saying.<\/strong> Microsoft emphasized its commitment to supporting customers through the transition, calling Amazon DSP a \u201cnatural fit\u201d for advertisers seeking scale, performance, and transparency.<\/p>\n<p><strong>Bottom line.<\/strong> As Microsoft pivots toward conversational and AI-driven advertising, <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/about.ads.microsoft.com\/en\/blog\/post\/october-2025\/unlocking-more-opportunities-for-partners-and-customers-through-collaboration-with-amazon\" target=\"_blank\" rel=\"noopener\">this collaboration <\/a> offers advertisers a seamless bridge between the two platforms.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/microsoft-amazon-dsp-preferred-partner-463066\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft\u2019s shift to Amazon DSP gives advertisers access to Amazon\u2019s data-driven targeting and premium inventory as it phases out its own DSP. Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner \u2013 a move that deepens ties between the two tech giants and reshapes Microsoft\u2019s advertising&#8230;<\/p>\n","protected":false},"author":1,"featured_media":693511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2023\/11\/shutterstock_2199173649.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-693510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693510","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=693510"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693510\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/693511"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=693510"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=693510"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=693510"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}