{"id":693556,"date":"2025-10-08T02:30:43","date_gmt":"2025-10-07T23:30:43","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/chatgpt-becomes-a-platform-for-apps-and-maybe-marketing\/"},"modified":"2025-10-08T02:30:43","modified_gmt":"2025-10-07T23:30:43","slug":"chatgpt-becomes-a-platform-for-apps-and-maybe-marketing","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/chatgpt-becomes-a-platform-for-apps-and-maybe-marketing\/","title":{"rendered":"ChatGPT becomes a platform for apps \u2013 and maybe marketing"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3a117b275cb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3a117b275cb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/chatgpt-becomes-a-platform-for-apps-and-maybe-marketing\/#You_can_now_access_apps_like_Spotify_Canva_and_Zillow_inside_ChatGPT_This_could_turn_the_chatbot_into_a_powerful_new_marketing_channel\" >You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"You_can_now_access_apps_like_Spotify_Canva_and_Zillow_inside_ChatGPT_This_could_turn_the_chatbot_into_a_powerful_new_marketing_channel\"><\/span>You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>OpenAI is turning ChatGPT into more than a chatbot. The company\u2019s latest update lets users access third-party <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>s (e.g., Spotify, Canva, Zillow, Expedia) directly inside conversations.<\/p>\n<p><strong>Why we care.<\/strong> This shift could make ChatGPT a high-intent marketing channel, reaching 800 million users where they\u2019re already engaging \u2013 in chat.<\/p>\n<p><strong>How it works. <\/strong>Users can call apps by name (\u201cFigma, turn this sketch into a diagram\u201d) or ChatGPT can suggest them automatically based on context \u2013 like surfacing Booking.com when discussing <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">travel<\/a>.<\/p>\n<ul class=\"wp-block-list\">\n<li>Apps act like <em>actions<\/em>, not separate tools, within ChatGPT\u2019s conversational flow.<\/li>\n<li>OpenAI calls this a step toward a \u201cconversational operating system\u201d \u2013 one interface where users access software and services.<\/li>\n<\/ul>\n<p><strong>What they\u2019re saying. <\/strong>Nick Turley, ChatGPT\u2019s product lead, described the goal:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cIf we can evolve ChatGPT the right way\u2026 maybe you\u2019ll be spending a lot of time in ChatGPT. But it won\u2019t feel like you\u2019re in a chatbot.\u201d<\/li>\n<\/ul>\n<p><strong>The marketing angle. <\/strong>This platform play could turn ChatGPT into a valuable discovery and conversion engine for brands. Some potential upsides for marketers:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Massive reach:<\/strong> 800 million users. Apps appear at the moment of intent.<\/li>\n<li><strong>Contextual discovery:<\/strong> Brands show up naturally as users describe needs \u2014 not through search.<\/li>\n<li><strong>Interactive experiences:<\/strong> The Apps SDK supports visuals and dynamic UIs. Zillow can show listings with maps; Canva can design in chat.<\/li>\n<\/ul>\n<p><strong>What\u2019s next.<\/strong> More brand integrations are coming \u2013 including Target, Uber, Peloton, and Instacart. Developers can start building now; OpenAI plans an app store and publishing reviews later this year. Apps meeting high design and functionality standards will get higher visibility.<\/p>\n<ul class=\"wp-block-list\">\n<li>OpenAI also hinted at \u201cagentic commerce\u201d \u2013 one-click transactions powered by AI. It already tested in-chat Etsy shopping for U.S. users and is hiring for ad tech and attribution tools.<\/li>\n<\/ul>\n<p><strong>The big picture<\/strong>. This evolution opens new paths to brand interaction, contextual engagement and possibly commerce \u2013 all within a single, AI-<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>ted interface. This gives marketers a chance to meet consumers where they act, not just where they search.<\/p>\n<p><strong>OpenAI\u2019s announcement.<\/strong> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/openai.com\/index\/introducing-apps-in-chatgpt\/\" target=\"_blank\" rel=\"noopener\">Introducing apps in ChatGPT and the new Apps SDK<\/a><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/openai-chatgpt-apps-marketing-463067\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can now access apps like Spotify, Canva, and Zillow inside ChatGPT. This could turn the chatbot into a powerful new marketing channel. OpenAI is turning ChatGPT into more than a chatbot. The company\u2019s latest update lets users access third-party apps (e.g., Spotify, Canva, Zillow, Expedia) directly inside conversations. Why we care. This shift could&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-693556","post","type-post","status-publish","format-standard","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=693556"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693556\/revisions"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=693556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=693556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=693556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}