{"id":693667,"date":"2025-10-08T15:35:09","date_gmt":"2025-10-08T12:35:09","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-get-smarter-with-ai-in-ppc\/"},"modified":"2025-10-08T15:35:09","modified_gmt":"2025-10-08T12:35:09","slug":"how-to-get-smarter-with-ai-in-ppc","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-get-smarter-with-ai-in-ppc\/","title":{"rendered":"How to get smarter with AI in PPC"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a3bf05820ca9\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a3bf05820ca9\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-smarter-with-ai-in-ppc\/#AI_tools_can_streamline_paid_search_campaigns_%E2%80%93_but_only_with_the_right_prompts_privacy_settings_and_human_oversight\" >AI tools can streamline paid search campaigns \u2013 but only with the right prompts, privacy settings, and human oversight.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-smarter-with-ai-in-ppc\/#What_to_watch_out_for_when_using_AI\" >What to watch out for when using AI<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-smarter-with-ai-in-ppc\/#How_to_get_better_results_from_your_prompts\" >How to get better results from your prompts<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-smarter-with-ai-in-ppc\/#Protecting_data_while_using_AI_tools\" >Protecting data while using AI tools<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-smarter-with-ai-in-ppc\/#Where_AI_delivers_the_most_value_today\" >Where AI delivers the most value today<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-get-smarter-with-ai-in-ppc\/#Building_AI_fluency_across_your_team\" >Building AI fluency across your team<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"AI_tools_can_streamline_paid_search_campaigns_%E2%80%93_but_only_with_the_right_prompts_privacy_settings_and_human_oversight\"><\/span>AI tools can streamline paid search campaigns \u2013 but only with the right prompts, privacy settings, and human oversight. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>AI has quickly become the dominant topic in the PPC industry.\u00a0<\/p>\n<p>If 2024 was the year of will-Google-or-won\u2019t-Google finally kill cookies, 2025 is the year AI has taken over the conversation.<\/p>\n<p>From Google\u2019s Performance Max to Meta\u2019s Advantage+ \u2013 and with Mark Zuckerberg predicting that AI will fully run Meta ad campaigns by 2026 \u2013 automation now shapes nearly every aspect of paid <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">media<\/a>.\u00a0<\/p>\n<p>Our role has shifted to guiding these systems with the right inputs, constraints, and context.<\/p>\n<p>Just as important is knowing how to use AI tools outside the ad platforms to work smarter and drive efficiency.<\/p>\n<p>This article shares key caveats, recommendations, and real examples of how my agency <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lies AI responsibly across client campaigns.<\/p>\n<h2 id=\"what-to-watch-out-for-when-using-ai\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_to_watch_out_for_when_using_AI\"><\/span>What to watch out for when using AI<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>It\u2019s now common wisdom \u2013 though still often ignored \u2013 that you can\u2019t rely on AI to produce accurate, ready-to-use results. These tools need clear input and expert human QA to work well.<\/p>\n<p>If your output needs to be at least 80% accurate, either skip AI where possible or plan to spend time refining prompts and <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>le-checking results.\u00a0<\/p>\n<p>Most AI tools can give you directional guidance with solid prompting, but if you need anything above a B, don\u2019t trust it blindly.<\/p>\n<p>Another challenge is inconsistency.\u00a0<\/p>\n<p>The same tool can deliver strong results one day and nonsense the next \u2013 even as it\u2019s supposedly learning from your usage.\u00a0<\/p>\n<p>Never assume your next prompt will perform like the last.<\/p>\n<p>Speaking of prompts\u2026<\/p>\n<h2 id=\"how-to-get-better-results-from-your-prompts\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_get_better_results_from_your_prompts\"><\/span>How to get better results from your prompts<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Be clear and specific. Define the topic, tone, length, and response format.<\/p>\n<p><strong>Bad prompt:<\/strong>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cCreate some ad copy for my business.\u201d<\/li>\n<\/ul>\n<p><strong>Better prompt:<\/strong>\u00a0<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cWrite three variations of LinkedIn ad copy (under 150 characters each) for a boutique performance marketing agency. The ads should target growth-stage SaaS companies looking for efficient customer acquisition. Use a professional yet approachable tone, highlight ROI and transparency, and include a strong CTA to book a consultation.\u201d<\/li>\n<\/ul>\n<p>After each prompt, give the GPT tool feedback \u2013 prompting is iterative.\u00a0<\/p>\n<p>Evaluate the output, then give precise directions to move closer to what you need.\u00a0<\/p>\n<p>And always QA everything. AI tools can hallucinate, and polished answers don\u2019t always hold up in practice.<\/p>\n<p><!-- START INLINE FORM --><\/p>\n<p><!-- END INLINE FORM --><\/p>\n<hr class=\"wp-block-separator has-text-color has-cyan-bluish-gray-color has-css-opacity has-cyan-bluish-gray-background-color has-background\">\n<h2 id=\"protecting-data-while-using-ai-tools\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Protecting_data_while_using_AI_tools\"><\/span>Protecting data while using AI tools<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Even privacy-minded people often get careless when using GPT \u2013 a mistake, since that data is being collected, whether or not it\u2019s used in ways users expect.<\/p>\n<p>Never share personally identifiable information (PII), yours or anyone else\u2019s.\u00a0<\/p>\n<p>Remove names, emails, and other identifiers before entering data into any AI tool.\u00a0<\/p>\n<p>Whenever possible, use enterprise plans that include admin controls, data retention settings, and encryption.<\/p>\n<p>As my former boss liked to say: if you\u2019re not paying for the product, you are the product.<\/p>\n<h2 id=\"where-ai-delivers-the-most-value-today\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Where_AI_delivers_the_most_value_today\"><\/span>Where AI delivers the most value today<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>With those guardrails in place, here are a few ways AI tools have delivered immediate value in my agency\u2019s client work:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Content creation:<\/strong> Ad copy, website copy, and related assets.<\/li>\n<li><strong>Formulas and scripts:<\/strong> Data manipulation or Google Ads automation.<\/li>\n<li><strong>Data analysis:<\/strong> Qualitative and quantitative, especially for organizing notes and finding trends.<\/li>\n<li><strong>High-level strategy ideation.<\/strong><\/li>\n<li><strong>Quality assurance:<\/strong> Feedback on decks, copy, and other deliverables before stakeholder review.<\/li>\n<\/ul>\n<p>One area worth special attention is research, particularly competitor and audience research.<\/p>\n<p>For competitor research, I start with this prompt:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cResearch the advertising strategies and audience targeting used by [competitor 1] and [competitor 2] for their [product\/service]. Distill 3\u20135 actionable lessons we can apply to better reach our specific target audience (include gaps or missed opportunities they haven\u2019t capitalized on). Present insights in a clear, structured format with examples of ads, landing pages, or campaigns where possible.<\/li>\n<\/ul>\n<p>And here\u2019s my starting prompt for audience research:<\/p>\n<ul class=\"wp-block-list\">\n<li>\u201cProvide a detailed analysis of how [demographic details] evaluate and purchase [product]. Cover the following:\n<ul class=\"wp-block-list\">\n<li>Platforms and Media Habits: Key digital channels (search, social, review sites, forums, marketplaces, etc) used at each funnel stage (awareness \u2192 consideration \u2192 purchase).<\/li>\n<li>Price Sensitivity and Purchase Drivers: How pricing, ROI, and competitor comparisons shape decisions. Include typical budget ranges, switching behavior, and value levers.<\/li>\n<li>Influencers and Trust Sources: Who\/what drives credibility (peers, analysts, events, reviews, communities).<\/li>\n<li>Channel-Specific Targeting Tactics: For each major platform (Google, LinkedIn, Meta, Reddit, TikTok, industry networks), outline the most effective targeting options.<\/li>\n<li>Challenges and Frictions: Common blockers and ways to overcome them with messaging or offers.<\/li>\n<li>Actionable Strategies: End with 3-5 specific marketing recommendations (e.g., channel mix, creative angles, offers, targeting plays).\u201d<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Again, prepare to iterate on the answers here. With 2-3 thoughtful follow-ups, you\u2019ll have a wealth of info to reference in building or optimizing your strategies.<\/p>\n<h2 id=\"building-ai-fluency-across-your-team\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Building_AI_fluency_across_your_team\"><\/span>Building AI fluency across your team<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>The AI tool landscape is expanding fast, with thousands of companies racing to launch new capabilities.\u00a0<\/p>\n<p>Whether you\u2019re in-house or at an agency, make sure someone on your team is responsible for researching new tools, cross-training others, and keeping knowledge-sharing part of your weekly rhythm.<\/p>\n<p>Human input will always create differentiated results \u2013 but teams that don\u2019t develop AI fluency will be competing with one powerful hand tied behind their backs.<\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/get-smarter-ai-ppc-463120\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AI tools can streamline paid search campaigns \u2013 but only with the right prompts, privacy settings, and human oversight. AI has quickly become the dominant topic in the PPC industry.\u00a0 If 2024 was the year of will-Google-or-won\u2019t-Google finally kill cookies, 2025 is the year AI has taken over the conversation. From Google\u2019s Performance Max to&#8230;<\/p>\n","protected":false},"author":1,"featured_media":693668,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/How-to-get-smarter-with-AI-in-PPC.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-693667","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693667","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=693667"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/693667\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/693668"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=693667"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=693667"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=693667"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}