{"id":694776,"date":"2025-10-14T17:10:13","date_gmt":"2025-10-14T14:10:13","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-ads-tests-view-through-conversion-optimization-for-demand-gen-campaigns\/"},"modified":"2025-10-14T17:10:13","modified_gmt":"2025-10-14T14:10:13","slug":"google-ads-tests-view-through-conversion-optimization-for-demand-gen-campaigns","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-ads-tests-view-through-conversion-optimization-for-demand-gen-campaigns\/","title":{"rendered":"Google Ads tests \u2018View-Through Conversion Optimization\u2019 for Demand Gen campaigns"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_89 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6aeec651999bb\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6aeec651999bb\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-ads-tests-view-through-conversion-optimization-for-demand-gen-campaigns\/#You_can_now_improve_upper-funnel_results_by_letting_Google_Ads_optimize_for_conversions_driven_by_ad_views_not_just_clicks\" >You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"You_can_now_improve_upper-funnel_results_by_letting_Google_Ads_optimize_for_conversions_driven_by_ad_views_not_just_clicks\"><\/span>You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p><strong>G<\/strong>oogle Ads is testing a new \u201cView-Through Conversion Optimization\u201d feature in its Demand Gen campaigns.<\/p>\n<p><strong>What\u2019s new<\/strong>. This test was spotted last week. It adds a setting allowing advertisers to include view-through conversions (VTCs) in their bidding models.<\/p>\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" http: alt=\"View Through Conversion Optimization 1\" class=\"wp-image-463314\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/view-through-conversion-optimization-1.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/view-through-conversion-optimization-1-768x432.png 768w\" data-lazy-sizes=\"(max-width: 1280px) 100vw, 1280px\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/view-through-conversion-optimization-1.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/view-through-conversion-optimization-1.png\" alt=\"View Through Conversion Optimization 1\" class=\"wp-image-463314\" srcset=\"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/view-through-conversion-optimization-1.png 1280w, https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/view-through-conversion-optimization-1-768x432.png 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\"><\/figure>\n<p><strong>How it works<\/strong>. This <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>lies to <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">YouTube<\/a> (Image + Video) traffic.<\/p>\n<ul class=\"wp-block-list\">\n<li>More channels are \u201ccoming soon,\u201d per the early beta.<\/li>\n<li>The feature could improve early-stage efficiency where clicks are scarce but influence is high.<\/li>\n<\/ul>\n<p><strong>Why we care. <\/strong>View-through conversions reveal what happens when people <em>see<\/em> your ad, skip the click, but come back to buy. You can turn it on early to train algorithms faster, boost brand lift, and stretch your creative dollars. This is especially important on YouTube because conversions often trail views by days or weeks.<\/p>\n<p><strong>Zoom out<\/strong>. The move underscores Google\u2019s push to make Demand Gen more competitive with Meta\u2019s Advantage+ and TikTok\u2019s Smart Performance offerings, which both leverage impression-driven optimization signals.<\/p>\n<p><strong>What\u2019s next<\/strong>. Expect broader rollout and performance data as Google fine-tunes how view-through data interacts with its automated bidding systems.<\/p>\n<p><strong>First seen. <\/strong>This update was first spotted by <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.linkedin.com\/posts\/thomaseccel_big-demand-gen-update-activity-7382006926890459136-qFD-\/?utm_source=share&amp;utm_medium=member_desktop&amp;rcm=ACoAABU5RtAB1yM61HMd6Ska99csDVjiJlgRo6A\" target=\"_blank\" rel=\"noopener\">Thomas Eccel<\/a>, Google Ads specialist at JvM IMPACT.<\/p>\n<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-view-through-conversion-optimization-demand-gen-campaigns-test-463313\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks. Google Ads is testing a new \u201cView-Through Conversion Optimization\u201d feature in its Demand Gen campaigns. What\u2019s new. This test was spotted last week. It adds a setting allowing advertisers to include view-through conversions (VTCs) in&#8230;<\/p>\n","protected":false},"author":1,"featured_media":694777,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/09\/Auditing-and-optimizing-Google-Ads-in-an-age-of-limited-data.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-694776","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/694776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=694776"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/694776\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/694777"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=694776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=694776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=694776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}