{"id":695221,"date":"2025-10-16T23:40:14","date_gmt":"2025-10-16T20:40:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/google-opens-shopping-ads-to-physical-goods-subscriptions\/"},"modified":"2025-10-16T23:40:14","modified_gmt":"2025-10-16T20:40:14","slug":"google-opens-shopping-ads-to-physical-goods-subscriptions","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/google-opens-shopping-ads-to-physical-goods-subscriptions\/","title":{"rendered":"Google opens Shopping Ads to physical goods subscriptions"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f4b74bd45e\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f4b74bd45e\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/google-opens-shopping-ads-to-physical-goods-subscriptions\/#Google_lets_US_merchants_offer_product_subscriptions_in_Shopping_ads_creating_new_recurring_revenue_and_customer_loyalty_opportunities\" >Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Google_lets_US_merchants_offer_product_subscriptions_in_Shopping_ads_creating_new_recurring_revenue_and_customer_loyalty_opportunities\"><\/span>Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<p>Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through sub<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">script<\/a>ion models directly in Shopping ads. This move aims to boost convenience for shoppers and flexibility for sellers.<\/p>\n<p><strong>What\u2019s new. <\/strong>Starting this month, eligible U.S. Shopping ad merchants can offer physical goods on a recurring basis. <\/p>\n<ul class=\"wp-block-list\">\n<li>The policy formally opens subscriptions in categories like apparel, coffee, healthcare (excluding prescription drugs), home and garden, personal care, pet supplies, prepared foods, and toys.<\/li>\n<li>To participate, merchants must update their product feeds with the <code>subscription_cost<\/code> attribute, including subattributes for the billing period (week, month, or year), period length, and amount. <\/li>\n<li>Google supports only one subscription price per landing page, and sales or discounts on subscriptions aren\u2019t supported yet.<\/li>\n<\/ul>\n<p><strong>Why we care.<\/strong> This update lets merchants tap into the booming subscription commerce trend \u2013 from monthly coffee deliveries to pet supply restocks \u2013 without leaving the Google Shopping ecosystem. It\u2019s a big opportunity for brands in categories like coffee, personal care, and pet supplies to boost customer retention and lifetime value. Plus, being early to adopt subscriptions on Google could give merchants a competitive edge as shoppers increasingly favor convenient, auto-replenished purchases.<\/p>\n<p><strong>Bottom line. <\/strong>By <a rel=\"nofollow\" target=\"_blank\" href=\"http:\/\/support.google.com\/merchants\/answer\/16655415\" target=\"_blank\" rel=\"noopener\">officially supporting physical goods subscriptions<\/a>, Google is giving merchants a new way to drive recurring revenue and customer loyalty \u2013 and giving shoppers more ways to \u201cset it and forget it.\u201d It also positions Google to better compete with platforms like Amazon, Shopify, and TikTok Shop, which already support recurring purchase options.<\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-shopping-ads-physical-goods-subscriptions-463446\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Google lets U.S. merchants offer product subscriptions in Shopping ads, creating new recurring revenue and customer loyalty opportunities. Google is expanding ecommerce options in the U.S. by allowing merchants to sell physical goods through subscription models directly in Shopping ads. This move aims to boost convenience for shoppers and flexibility for sellers. What\u2019s new. Starting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":695222,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/05\/Google-Shopping-Ads-Google-Ads.jpg","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-695221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/695221","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=695221"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/695221\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/695222"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=695221"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=695221"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=695221"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}