{"id":697119,"date":"2025-10-28T22:35:11","date_gmt":"2025-10-28T19:35:11","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/from-chappell-roan-to-diy-punks-musicians-are-bringing-back-the-flyer\/"},"modified":"2025-10-28T22:35:11","modified_gmt":"2025-10-28T19:35:11","slug":"from-chappell-roan-to-diy-punks-musicians-are-bringing-back-the-flyer","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/from-chappell-roan-to-diy-punks-musicians-are-bringing-back-the-flyer\/","title":{"rendered":"From Chappell Roan to DIY punks, musicians are bringing back the flyer"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_85 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a406fd8916c5\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a406fd8916c5\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/from-chappell-roan-to-diy-punks-musicians-are-bringing-back-the-flyer\/#Swimming_against_the_tide_of_algorithm-optimized_album_cycles_artists_big_and_small_are_going_analog_to_get_their_music_noticed\" >Swimming against the tide of algorithm-optimized album cycles, artists big and small are going analog to get their music noticed.<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"deck\"><span class=\"ez-toc-section\" id=\"Swimming_against_the_tide_of_algorithm-optimized_album_cycles_artists_big_and_small_are_going_analog_to_get_their_music_noticed\"><\/span>Swimming against the tide of algorithm-optimized album cycles, artists big and small are going analog to get their music noticed.<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"content_blocks\">\n<style>\n<\/style>\n<div id=\"content_block-275372\" class=\"content_block paragraph image triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<p>  <video class=\"fit_w\" width=\"\" height=\"\" autoplay loop muted=\"muted\" poster=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_1440,c_limit\/Untitled_design_2_j8fivj\/chappell-roan-subway-flyers-campaign-liz-pelly.png\"><source type=\"video\/mp4\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_1440,c_limit\/Untitled_design_2_j8fivj\/chappell-roan-subway-flyers-campaign-liz-pelly.mp4\"><source type=\"video\/webm\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_1440,c_limit\/Untitled_design_2_j8fivj\/chappell-roan-subway-flyers-campaign-liz-pelly.webm\"><\/source><\/source><\/video><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>  <span class=\"credit\"><\/p>\n<p>      @mishaspice<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275323\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            <i>This story is part of our fall 2025 <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, Offline, where we investigate IRL spaces and explore our relationships with music and the internet.<\/i>\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275322\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            After hopping a turnstile on his way to a Manhattan gig in 1998, punk-turned-jazz drummer <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/ryans_riddim\/?hl=en\">Ryan Sawyer<\/a> was <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roached by a pretty young woman in a miniskirt and halter top. \u201cShe and her partner were these weird <i>21 Jump Street<\/i> undercover cops,\u201d he says. In his haste to make it to the show on time, he\u2019d left his wallet at home, and the officers told him they\u2019d have to bring him in if he couldn\u2019t provide proof of his identity.\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>\n            \u201cI was dumbly searching through my cymbal bag, as if my ID would be in there for some reason, hoping they\u2019d get distracted or lose interest,\u201d Sawyer says. \u201cThen, in the bottom of the bag, I found a flyer I\u2019d made for a show I\u2019d done. It was pretty abstract with all this typewriter art on it, but I had put the instruments next to everyone\u2019s names because it was jazz. So I pulled it out and said, \u2018Look! Ryan Sawyer \u2014 drums! Look! These are my cymbals! These are what drummers have!\u2019 They were like, \u2018Yeah, all right, dude. Just get away from us.\u2019 The flyer saved my ass.\u201d\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275324\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Coming up in the San Antonio\/Austin DIY punk scene in the early \u201990s, Sawyer saw flyers everywhere. Following in the footsteps of local punk heroes like the <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/en.wikipedia.org\/wiki\/Big_Boys_(band)\">Big Boys<\/a>, <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.discogs.com\/artist\/262965-Dicks?srsltid=AfmBOorzO6yuCAFGAuF3SRkSzG04p8e6YEJrE5eFocl5kHnvUeboBfAZ\">the Dicks<\/a>, <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.touchandgorecords.com\/bands\/band.php?id=66\">Scratch Acid<\/a>, and <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.discogs.com\/artist\/375286-Fearless-Iranians-From-Hell?srsltid=AfmBOorivxbDsBUcdv_0t4u95scpaisyCrlRObn1RB-JophtXRT5toaa\">Fearless Iranians from Hell<\/a>, he and his friends would print their flyers at Kinkos \u2014 where everyone always knew someone on the graveyard shift who\u2019d hook them up with free 8.5\u201d X 11\u201d paper \u2014 and tape them up at every bar, club, coffee shop, record store, and telephone pole in town. \u201cFlyers were the deal,\u201d he says. \u201cEveryone did it.\u201d\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>\n            Sawyer stopped flyering in the mid 2000s; early <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" data-internallinksmanager029f6b8e52c=\"1\" title=\"Social Media\" target=\"_blank\" rel=\"noopener\">social media<\/a> sites provided an easier alternative, and he was going out on tour a lot. But the next generation was still at it. \u201cWhen I was growing up, I learned about a lot of shows via MySpace bulletins, LiveJournal communities, and friends, but getting handed flyers while waiting in line for shows or leaving shows was also big,&#8221; says New York DIY lifer and author <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/lizpelly\/?hl=en\">Liz Pelly<\/a>. \u201cWhen I started getting more seriously involved in booking in the early 2010s, the main way to promote shows was Facebook event pages, which always felt like such a chore. Making flyers and bringing them to shows and local coffee shops and venues felt more fun and real.&#8221;\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275358\" class=\"content_block diptych triple_gutter_right triple_gutter_left\">\n<div class=\"media_wrapper half_gutter_right gutter_btm\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_760,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_9_nvmgvx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 2400w,\" sizes=\"(max-width: 768px) 100vw, 50vw\" alt=\"From Chappell Roan to DIY punks, musicians are bringing back the flyer\"><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>    <span class=\"caption\"><br \/>\n      Homemade flyers by N.Y.C.-based musician and drummer Ryan Sawyer.<br \/>\n    <\/span><\/p>\n<p>  <span class=\"credit\"><br \/>\n      \u00a0<\/p>\n<p>      Photos courtesy of Ryan Sawyer<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<div class=\"media_wrapper half_gutter_left\" style=\"\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_760,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:eco\/Ryan_Sawyer_Flyers_10_hr05bx\/homemade-flyers-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 2400w,\" sizes=\"(max-width: 768px) 100vw, 50vw\" alt=\"From Chappell Roan to DIY punks, musicians are bringing back the flyer\"><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>  <span class=\"credit\"><\/p>\n<p>      Photos courtesy of Ryan Sawyer<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-275359\" class=\"content_block paragraph image triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_1440,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:best\/Ryan_Sawyer_Flyers_7_yis3gh\/homemade-flyer-by-n-y-c-based-musician-and-drummer-ryan-sawyer.jpg 2400w,\" sizes=\"(max-width: 768px) 100vw, 640px\" alt=\"From Chappell Roan to DIY punks, musicians are bringing back the flyer\"><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>    <span class=\"caption\"><br \/>\n      Homemade flyer by N.Y.C.-based musician and drummer Ryan Sawyer.<br \/>\n    <\/span><\/p>\n<p>  <span class=\"credit\"><br \/>\n      \u00a0<\/p>\n<p>      Photo courtesy of Ryan Sawyer.<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275325\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Things are different today. Sure, bands still tack flyers to the bulletin boards of local caf\u00e9s and slap stickers on the bathroom walls of your favorite dives. More and more, though, these are simply dressed-up QR codes designed to get you to an artist\u2019s streaming and social media pages. The promise of global reach and the allure of algorithmically targeted audiences make social media marketing difficult to resist.\n          <\/p>\n<p>\n            Time is the top concern for most independent musicians I talk to about the prospect of promoting themselves offline. English electronic artist Loraine James says she\u2019d like to make more physical media, but that \u201cin this day and age, it\u2019s more or less impossible.\u201d And \u201crough kuduro\u201d originator Nazar, who envisioned a full magazine to extend the universe of his debut album, had to table it for the time being. \u201cSomeday I would love to have the physicality of print,\u201d he says. \u201cIt\u2019s still loading up for the future when the conditions are right.\u201d As earning a livable income through art feels more and more like a pipe dream for all but a select few, many musicians wonder if promoting themselves in the real world is worth the effort.\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<hr><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275361\" class=\"content_block breaker triple_gutter_right triple_gutter_left pull_quote\">\n<div class=\"media_wrapper\">\n<blockquote class=\"pull_quote\"><p>Flyers were the deal. Everyone did it. \u2014Ryan Sawyer<\/p><\/blockquote><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-275326\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Bright red hair carpeted the streets of New York City this summer. First, flyers announcing a lost wig appeared on seemingly random streetlight poles. Next, said wig was seen <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.tiktok.com\/@jonlow09\/video\/7531899737222483230\">hanging from a fire escape<\/a> on the corner of Hudson and Dominick Sts. in Lower Manhattan. Then a new flyer was found taped to a fire alarm box on the same corner, allegedly posted by a disgruntled tenant of the apartment where the hair was hung. Days later, the <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.yahoo.com\/entertainment\/articles\/chappell-roan-wig-spotted-nyc-100000718.html\">wig was found wandering the city\u2019s subway system on human feet<\/a>.\n          <\/p>\n<p>\n            This string of pranks culminated in the release of Chappell Roan\u2019s latest single, \u201cThe Subway,\u201d on August 1. The mastermind was Roan\u2019s creative director, <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.instagram.com\/mishaspice\/?hl=en\">Ramisha Sattar<\/a>, whose love of physical media has led her to push her projects offline. \u201cWe had my stationery box, my craft kit, and so much hair and glitter,\u201d she says. \u201cWe s<a href=\"https:\/\/buradabiliyorum.com\/en\/category\/trip-and-travel\/\" data-internallinksmanager029f6b8e52c=\"10\" title=\"Trip &amp; Travel\" target=\"_blank\" rel=\"noopener\">trip<\/a>ped back the marketing because we didn&#8217;t want it to be so obvious that it was put out by us. It was a fun design challenge; we were using fonts like Comic Sans because we wanted it to look really scrappy, like anything else you\u2019d see on a telephone pole.\u201d \n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-275363\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@adi.on.tour\/video\/7531482697697398046\" data-video-id=\"7531482697697398046\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" title=\"@adi.on.tour\" href=\"https:\/\/www.tiktok.com\/@adi.on.tour?refer=embed\">@adi.on.tour<\/a> read the \u201cwho keeps doing this\u201d out of nosiness about the neighbourhood tea and then realised it was chappell\u2019s wig LMAOO. couldn\u2019t escape the chappell posters today it\u2019s like they were following me \ud83d\ude8b @chappell roan <a rel=\"nofollow\" target=\"_blank\" title=\"chappellroan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chappellroan?refer=embed\">#chappellroan<\/a> <a rel=\"nofollow\" target=\"_blank\" title=\"thesubway\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/thesubway?refer=embed\">#thesubway<\/a> <a rel=\"nofollow\" target=\"_blank\" target=\"_blank\" title=\"\u266c original sound - govballnyc\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7379083527020612395?refer=embed\">\u266c original sound &#8211; govballnyc<\/a> <\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275364\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DM0XO9iRUMR\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DM0XO9iRUMR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" 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font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DM0XO9iRUMR\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by ramisha sattar (@mishaspice)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275374\" class=\"content_block diptych triple_gutter_right triple_gutter_left\">\n<div class=\"media_wrapper half_gutter_right gutter_btm\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_760,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163401550319_1716940787_faxzdh\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 2400w,\" sizes=\"(max-width: 768px) 100vw, 50vw\" alt=\"From Chappell Roan to DIY punks, musicians are bringing back the flyer\"><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>  <span class=\"credit\"><\/p>\n<p>      @mishaspice<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<div class=\"media_wrapper half_gutter_left\" style=\"\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_760,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:eco\/mishaspice_1754063695_3689676163409980176_1716940787_rpi3jq\/chappell-roan-subway-flyers-campaign-liz-pelly.jpg 2400w,\" sizes=\"(max-width: 768px) 100vw, 50vw\" alt=\"From Chappell Roan to DIY punks, musicians are bringing back the flyer\"><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>  <span class=\"credit\"><\/p>\n<p>      @mishaspice<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-275327\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            This type of unconventional advertising \u2014 aimed at catching passersby off guard and eliciting an emotional reaction that will sear a brand into a potential customer\u2019s memory \u2014 is commonly called \u201cguerrilla marketing.&#8221; Some big-budget examples: the <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.romper.com\/p\/people-are-tying-red-balloons-to-sewers-for-it-it-is-really-not-ok-81267\">red balloons tied to sewer grates in Sydney, Australia<\/a> to promote the 2017 film adaptation of Stephen King&#8217;s <i>It<\/i>; Frontline Flea &amp; Tick Spray&#8217;s <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.tiktok.com\/@businesspicks\/video\/7196999155363892482\">giant dog decal on the floor of a Jakarta, Indonesia mall<\/a>, creating the illusion to upper-floor observers that the people walking at ground level were canine pests; TNT&#8217;s &#8220;<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.youtube.com\/watch?v=fpXn3ae4zws\">Push to add drama button<\/a>,&#8221; which triggered (fake) ambulance crashes and gun fights in the town square of a small Flemish burg; and, of course, Imogene Strauss&#8217; blanketing of the world&#8217;s major metropolises with coats of &#8220;<a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.architecturaldigest.com\/story\/charli-xcx-brat-green-color-trend\">brat green<\/a>&#8221; paint.\n          <\/p>\n<p>\n            Sattar\u2019s ingenious wig-work may have been accomplished cheaply, but it was part of a much larger promo push, with artful images of Roan mounted and wheatpasted on strategically scouted surfaces in New York and beyond. Needless to say, very few independent artists have the budget for a creative director at all, much less one of Sattar or Strauss\u2019s stature.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-275328\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            \u201cGuerrilla marketing\u201d is one of those late-capitalist phrases that deftly twists a word synonymous with revolutionary politics into adspeak, and most DIY artists probably wouldn\u2019t admit to engaging in it. But even the most militantly punk and experimental acts to achieve a modicum of monetary success have done so, in part, through branding. Sawyer remembers seeing the teeth from Swans\u2019 <i><a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/swans.bandcamp.com\/album\/filth-deluxe-remastered-2015\">Filth<\/a><\/i> cover and Einst\u00fcrzende Neubauten\u2019s <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.nuclearwasteunderground.com\/einsturzende-neubauten-logo-4x4-printed-patch\/?srsltid=AfmBOop05Ywr8xQjst20u4_xY3VQUhZVqC5Xmd7CtHJyx46ULEPGe_xV\">stick-figure symbol<\/a>, for instance, as vividly as he does the logos of the post-fame Sex Pistols and Ramones back in his San Antonio days. If one plans to survive as a musician without a separate full-time job, generational wealth, or a billionaire benefactor, one must ask oneself: Would Black Flag be the household name it is today without its <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/logos-world.net\/black-flag-logo\/\">famous four-bar banner<\/a>?\n          <\/p>\n<\/p>\n<hr><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-275329\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Sawyer started flyering again when the COVID pandemic began to subside. \u201cI wanted to get away from the phone,\u201d he says. \u201cThere was so much doomscrolling, and I felt like it was brainwashing me and seeping in through the edges of it all.\u201d Back in the day, he worked with painstaking precision, writing with stencils and copying graphics from architecture and magic books. Now, as a full-time musician playing roughly 15 shows a month, he doesn\u2019t have the luxury of time, so he pumps his flyers out in bulk \u2014 marked with minimalist drawings of cute cats and fast-scribbled but cleanly presented information.\n          <\/p>\n<p>\n            His distribution approach has changed too. Rather than affix his flyers to inanimate objects, he hands them out at shows. Between the shows he plays, the shows he attends for pleasure, and the shows he works as the manager of Union Pool\u2019s DJ program, there\u2019s rarely a time when he doesn\u2019t have a flyer in his hand.\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-275366\" class=\"content_block paragraph embed triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"media_wrapper\">\n<div class=\"\">\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DPP_Jt_jNWB\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\">\n<div style=\"padding:16px;\"> <a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPP_Jt_jNWB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <\/p>\n<div style=\" display: flex; flex-direction: row; align-items: center;\">\n<div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div>\n<\/div>\n<\/div>\n<div style=\"padding: 19% 0;\"><\/div>\n<div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewbox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div>\n<div style=\"padding-top: 8px;\">\n<div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div>\n<\/div>\n<div style=\"padding: 12.5% 0;\"><\/div>\n<div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\">\n<div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div>\n<div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div>\n<div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div>\n<\/div>\n<div style=\"margin-left: 8px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div>\n<\/div>\n<div style=\"margin-left: auto;\">\n<div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div>\n<div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div>\n<div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div>\n<\/div>\n<\/div>\n<div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\">\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div>\n<div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div>\n<\/div>\n<p><\/a><\/p>\n<p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a rel=\"nofollow\" target=\"_blank\" href=\"https:\/\/www.instagram.com\/p\/DPP_Jt_jNWB\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by Ryan Sawyer (@ryans_riddim)<\/a><\/p>\n<\/div>\n<\/blockquote>\n<p><script async src=\"https:\/\/platform.instagram.com\/en_US\/embeds.js\"><\/script>\n<\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275330\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Sattar, too, has tips for affordable physical promo ideas that go beyond run-of-the-mill flyering, though these take more time than Sawyer\u2019s quick-draw designs. She suggests using templates from <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/lva-virginia.libguides.com\/c.php?g=1332410&amp;p=9813606\">online archives<\/a> as guides to create custom zines and risograph printing to make the graphics pop off of the page. For the pop stars Sattar works with, an effective flyer is one that subverts notions of the depicted artist. \u201cIt\u2019s something that makes you do a double take,\u201d she says. \u201cMaybe it doesn&#8217;t stand out visually as crazy, but then you look back, and you&#8217;re like, \u2018Wait, is this for <i>that artist<\/i>?!\u2019\u201d\n          <\/p>\n<p>\n            Sawyer\u2019s flyering strategy within New York City is designed to build a fraction of the awareness for DIY acts that a star like Chappell Roan enjoys worldwide. \u201cI\u2019m going for an aggregate resonance that\u2019s twofold,\u201d he says. \u201cOne is that the flyers are identifiably crude and\/or gestural, so they become the branding, and it\u2019s iconic. It&#8217;s hard to deny that my handwriting is terrible and my cats are crudely drawn, so when you see that, you&#8217;re like, \u2018Oh, that&#8217;s a Ryan show!\u2019\u201d I can attest to this resonance; I knew Sawyer by flyer long before we met in earnest.\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275367\" class=\"content_block breaker triple_gutter_right triple_gutter_left pull_quote\">\n<div class=\"media_wrapper\">\n<blockquote class=\"pull_quote\"><p>It\u2019s something that makes you do a double take. Maybe it doesn\u2019t stand out visually as crazy, but then you look back, and you\u2019re like, \u2018Wait, is this for <i>that artist<\/i>?! \u2014Ramisha Sattar<\/p><\/blockquote><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275331\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            \u201cThe other resonance,\u201d he continues, \u201cis that you then take a picture of the flyer and put it on social media, and people are reminded of the flyer they have in their pocket because of the algorithm, however wayward it is.\u201d\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>\n            Social media promises to help artists find their audiences, just as it allows companies to aim their ads at their most likely new customers by selling our personal data. The odds of an offline ad reaching someone who\u2019ll respond to it are far less predictable, but physical promotion offers a democratic advantage.\n          <\/p>\n<p>\n            \u201cAs the platform era played out and everything became more algorithmic, hyper-personalized, and insidious, flyering started feeling more crucial,\u201d says Pelly, whose new book <i><a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/www.simonandschuster.com\/books\/Mood-Machine\/Liz-Pelly\/9781668083505\">Mood Machine<\/a><\/i> is a headlong dive into the hellhole of Spotify algorithms and whose current band is called <a rel=\"nofollow\" target=\"_blank\" target=\"_new\" href=\"https:\/\/privacyissues.bandcamp.com\/\">Privacy Issues<\/a>. \u201cThere\u2019s so much to be said about the value of having a flyer hanging in a public space. It gets out of filter bubbles and can reach people who reject or avoid Facebook and Instagram for matters of principle.\u201d\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<div class=\"content_block paragraph triple_gutter_right triple_gutter_left\">\n<div class=\"content_inner_wrapper\">\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div><\/div>\n<\/p><\/div>\n<style>\n<\/style>\n<div id=\"content_block-275373\" class=\"content_block breaker triple_gutter_right triple_gutter_left image\">\n<div class=\"media_wrapper\">\n<p>  <img decoding=\"async\" src=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_1440,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg\" srcset=\"https:\/\/thefader-res.cloudinary.com\/private_images\/w_220,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 220w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_300,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 300w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_400,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 400w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_600,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 600w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_750,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 750w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_840,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 840w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_960,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 960w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1260,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 1260w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_1800,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 1800w,https:\/\/thefader-res.cloudinary.com\/private_images\/w_2400,c_limit,f_auto,q_auto:best\/IMG_1357_o8aedm\/a-flyer-for-liz-pelly-s-band-privacy-issues.jpg 2400w,\" sizes=\"100vw\" alt=\"From Chappell Roan to DIY punks, musicians are bringing back the flyer\"><\/p>\n<p><span class=\"img_caption\"><\/p>\n<p>    <span class=\"caption\"><br \/>\n      A flyer for Liz Pelly&#8217;s band Privacy Issues.<br \/>\n    <\/span><\/p>\n<p>  <span class=\"credit\"><br \/>\n      \u00a0<\/p>\n<p>      Liz Pelly<\/p>\n<p>  <\/span><\/p>\n<p><\/span><\/p><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275375\" class=\"content_block breaker triple_gutter_right triple_gutter_left pull_quote\">\n<div class=\"media_wrapper\">\n<blockquote class=\"pull_quote\"><p>The process of making a flyer is almost as meaningful as the show itself. \u2014Liz Pelly<\/p><\/blockquote><\/div>\n<\/div>\n<style>\n<\/style>\n<div id=\"content_block-275332\" class=\"content_block paragraph text triple_gutter_right triple_gutter_left center_align\">\n<div class=\"content_inner_wrapper\">\n<div class=\"paragraph_wrapper center_align\">\n<p>\n            Beyond its strength as a marketing tool, flyering is a good way to check in with people you don\u2019t see often enough in the course of daily life. \u201cI haven\u2019t booked a lot of shows in the last few years, but whenever I do, the process of making a flyer and having a \u2018flyer route\u2019 is almost as meaningful as the show itself,\u201d Pelly says. \u201cHaving a list of spots to leave flyers is a nice way of saying hi to friends and staying connected with what\u2019s going on locally.\u201d\n          <\/p>\n<div class=\"\" style=\"padding-bottom: 20px; margin-top: 20px; text-align: left;\">\n<\/div>\n<p>\n            Most importantly, a flyer is a physical document of an experience, assuming you make it out to the show in question. \u201cAfter it\u2019s over, it\u2019s not like you go back to your Instagram [and look at the post], but you <i>do<\/i> find the flyer somewhere, and you\u2019re like, \u2018That was so cool!\u2019 or \u2018What was the name of that band?\u2019 or \u2018That\u2019s when I met so-and-so,\u2019\u201d Sawyer says. \u201cIt\u2019s a signpost that\u2019s helpful and romantic. It has its own gravity.\u201d\n          <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div>\n<\/div>\n<p><\/p>\n<div class=\"author\">\n    <span><br \/>\n      By <span class=\"credit_name\">Raphael Helfand<\/span><br \/>\n  <\/span><\/div>\n<p><script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more Like this articles, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/social-mediaa\/\" target=\"_blank\" >Social Media category.<\/a><\/span><\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/www.thefader.com\/2025\/10\/28\/chappell-roan-subway-flyers-campaign-liz-pelly\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Swimming against the tide of algorithm-optimized album cycles, artists big and small are going analog to get their music noticed. @mishaspice This story is part of our fall 2025 series, Offline, where we investigate IRL spaces and explore our relationships with music and the internet. 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