{"id":697288,"date":"2025-10-29T21:15:14","date_gmt":"2025-10-29T18:15:14","guid":{"rendered":"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/"},"modified":"2025-10-29T21:15:14","modified_gmt":"2025-10-29T18:15:14","slug":"how-to-use-google-ads-promotion-assets-a-step-by-step-checklist","status":"publish","type":"post","link":"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/","title":{"rendered":"How to use Google Ads Promotion assets (a step-by-step checklist)"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6a2f63816b12a\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #dd3333;color:#dd3333\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #dd3333;color:#dd3333\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6a2f63816b12a\" checked aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#Heres_how_you_can_highlight_deals_and_sales_in_your_Search_and_Performance_Max_campaigns_without_touching_your_core_ad_copy\" >Here&#8217;s how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy.<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#What_are_promotion_assets_in_Google_Ads\" >What are promotion assets in Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#Why_should_you_use_promotion_assets_in_Google_Ads_rather_than_editing_your_ad_headlines\" >Why should you use promotion assets in Google Ads rather than editing your ad headlines?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#Why_cant_you_use_promotion_assets_with_Shopping_campaigns_in_Google_Ads\" >Why can\u2019t you use promotion assets with Shopping campaigns in Google Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#How_to_create_promotion_assets_in_Google_Ads\" >How to create promotion assets in Google Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#Which_holidays_allow_for_promotion_assets\" >Which holidays allow for promotion assets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#What_additional_details_are_required_to_use_promotion_assets\" >What additional details are required to use promotion assets?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#Three_types_of_scheduling_for_promotion_assets\" >Three types of scheduling for promotion assets<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#1_Promotion_Scheduling_the_dates_your_promotion_is_active\" >1. Promotion Scheduling: the dates your promotion is active<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#2_Asset_Scheduling_the_dates_when_your_promotion_asset_can_run\" >2. Asset Scheduling: the dates when your promotion asset can run<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/buradabiliyorum.com\/en\/how-to-use-google-ads-promotion-assets-a-step-by-step-checklist\/#3_Ad_Scheduling_time_of_day_and_day_of_week\" >3. Ad Scheduling: time of day and day of week<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"subhead\" itemprop=\"alternativeHeadline\"><span class=\"ez-toc-section\" id=\"Heres_how_you_can_highlight_deals_and_sales_in_your_Search_and_Performance_Max_campaigns_without_touching_your_core_ad_copy\"><\/span>Here&#8217;s how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy. <span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><\/p>\n<div class=\"bialty-container\">\n<figure class=\"wp-block-embed is-type-video is-provider-vimeo wp-block-embed-vimeo wp-embed-aspect-9-16 wp-has-aspect-ratio\">\n<div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" src=\"https:\/\/searchengineland.com\/about:blank\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" data-rocket-lazyload=\"fitvidscompatible\" data-lazy-src=\"https:\/\/player.vimeo.com\/video\/1131295181?dnt=1&amp;app_id=122963\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/1131295181?dnt=1&amp;app_id=122963\" width=\"422\" height=\"750\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/noscript>\n<\/div>\n<\/figure>\n<p>With Black Friday, Cyber Monday, and the holiday season fast <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/download-scripts-themes-apps\/\" data-internallinksmanager029f6b8e52c=\"9\" title=\"Download Scripts &amp; Themes &amp; Apps\" target=\"_blank\" rel=\"noopener\">app<\/a>roaching, you\u2019re probably knee-deep in holiday account planning. <\/p>\n<p>Today, we\u2019re zeroing in on a Google Ads feature that you can use all year \u2018round, but may be particularly useful to you and your customers during the holidays: <strong>Promotion assets<\/strong>.<\/p>\n<h2 id=\"what-are-promotion-assets-in-google-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_are_promotion_assets_in_Google_Ads\"><\/span>What are promotion assets in Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promotion assets (formerly known as promotion extensions) are an optional addition to your Search or Performance Max campaigns. They allow you to highlight special deals, sales, and discounts your business is currently running, alongside your standard ad headlines and descriptions. <\/p>\n<p>Promotion assets can show on Google Search, and on Google Maps if you have a local promotion offer.<\/p>\n<h2 id=\"why-should-you-use-promotion-assets-in-google-ads-rather-than-editing-your-ad-headlines\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_should_you_use_promotion_assets_in_Google_Ads_rather_than_editing_your_ad_headlines\"><\/span>Why should you use promotion assets in Google Ads rather than editing your ad headlines?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>While you absolutely can edit your search ad text to include promotional messaging, promotion assets offer a few unique benefits. Specifically, they:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Stand out in search results:<\/strong> Promotion assets may be bold or have a box around them, so they can really capture a user\u2019s attention and increase your click-through rate.<\/li>\n<li><strong>Allow for flexibility:<\/strong> You can highlight deals and offers without constantly editing and re-submitting your core ad text. You can even schedule them to go live (and turn off) in advance, which saves you lots of time.<\/li>\n<\/ul>\n<h2 id=\"why-cant-you-use-promotion-assets-with-shopping-campaigns-in-google-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Why_cant_you_use_promotion_assets_with_Shopping_campaigns_in_Google_Ads\"><\/span>Why can\u2019t you use promotion assets with Shopping campaigns in Google Ads?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To show special deals and sales with your Shopping ads, you need to set that up in Google Merchant Center rather than Google Ads. These are called Merchant Promotions, and they run through a separate system.<\/p>\n<p>If you\u2019re an ecommerce business, head over to Merchant Center to set up your deals and promotions.<\/p>\n<h2 id=\"how-to-create-promotion-assets-in-google-ads\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_create_promotion_assets_in_Google_Ads\"><\/span>How to create promotion assets in Google Ads<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To create a new promotion asset, go to <em>Assets &gt; Assets<\/em> on the left-side navigation in Google Ads, tap the <em>+<\/em> button, and choose <em>Promotion<\/em>.<\/p>\n<p>You can add promotion assets at the account, campaign, or ad group level. <\/p>\n<p>If you define multiple assets across the various levels, Google will use the most specific level available. For example, ad group-level promotion assets would be selected over campaign-level promotion assets.<\/p>\n<h2 id=\"which-holidays-allow-for-promotion-assets\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Which_holidays_allow_for_promotion_assets\"><\/span>Which holidays allow for promotion assets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Part of creating a promotion asset is selecting an \u201coccasion\u201d for your promotion. While you must select from Google\u2019s list of occasions, there is a wide variety of options. <\/p>\n<p>Some are seasonal (like Halloween or Valentine\u2019s Day), but many are generic and flexible, allowing you to run promotions year-round. For example:<\/p>\n<ul class=\"wp-block-list\">\n<li>Fall Sale<\/li>\n<li>Winter Sale<\/li>\n<li>Spring Sale<\/li>\n<li>Summer Sale<\/li>\n<\/ul>\n<p>This means that although you need an \u201coccasion,\u201d promotion assets are not just for big tentpole holidays. Any kind of business can have promotions, sales, and discounts throughout the year.<\/p>\n<h2 id=\"what-additional-details-are-required-to-use-promotion-assets\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"What_additional_details_are_required_to_use_promotion_assets\"><\/span>What additional details are required to use promotion assets?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>To ensure your promotion assets get approved, and provide a good user experience, you need to pay close attention to several \u201cfiddly\u201d details. Inconsistency between your asset and your landing page is a common reason for disapproval.<\/p>\n<p>Here\u2019s a checklist of some of those details:<\/p>\n<ul class=\"wp-block-list\">\n<li><strong>Language and Currency<\/strong><\/li>\n<li><strong>Discount Type:<\/strong> For example\n<ul class=\"wp-block-list\">\n<li>Monetary Discount: e.g., \u201c$20 off\u201d<\/li>\n<li>Percent Discount: e.g., \u201c20% off\u201d<\/li>\n<li>Up to Discount: e.g., \u201cUp to $100 off\u201d<\/li>\n<\/ul>\n<\/li>\n<li><strong>Item Text (20 Characters):<\/strong> This is where you specify the actual product or service on sale. Keep it brief and relevant, e.g., \u201cshoes\u201d or \u201chouse cleaning.\u201d<\/li>\n<li><strong>Final URL:<\/strong> This link must take the user directly to the specific promotion for that specific item. Do not link to a generic homepage.<\/li>\n<li><strong>Promo code<\/strong> (optional)<\/li>\n<li><strong>Minimum order value<\/strong> (e.g., \u201cValid on orders over $50\u201d) (optional)<\/li>\n<li><strong>Terms and Conditions<\/strong> (optional)<\/li>\n<\/ul>\n<h2 id=\"three-types-of-scheduling-for-promotion-assets\" class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Three_types_of_scheduling_for_promotion_assets\"><\/span>Three types of scheduling for promotion assets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Promotion assets give you three layers of scheduling control. While we appreciate Google\u2019s thoroughness, the use cases can be a bit confusing! Here\u2019s what you need to know:<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-1-promotion-scheduling-the-dates-your-promotion-is-active\"><span class=\"ez-toc-section\" id=\"1_Promotion_Scheduling_the_dates_your_promotion_is_active\"><\/span>1. Promotion Scheduling: the dates your promotion is active<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Understandably, the promotion asset is only eligible to show when the promotion is actually running. This means you cannot advertise a promotion before it has started or after it has ended.<\/p>\n<h3 class=\"wp-block-heading\" id=\"h-2-asset-scheduling-the-dates-when-your-promotion-asset-can-run\"><span class=\"ez-toc-section\" id=\"2_Asset_Scheduling_the_dates_when_your_promotion_asset_can_run\"><\/span>2. Asset Scheduling: the dates when your promotion asset can run<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>This controls when your promotion asset will be eligible to run, which may or may not be the same as the actual promotion dates. <\/p>\n<ul class=\"wp-block-list\">\n<li>For example, if your business is running a sale for six weeks but only wants to advertise it via Google Ads during the last two weeks, you can set the promotion asset to be live only during those final 14 days.<\/li>\n<\/ul>\n<h3 class=\"wp-block-heading\" id=\"h-3-ad-scheduling-time-of-day-and-day-of-week\"><span class=\"ez-toc-section\" id=\"3_Ad_Scheduling_time_of_day_and_day_of_week\"><\/span>3. Ad Scheduling: time of day and day of week<span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>You can set additional scheduling rules to show your promotion asset only on specific days or times of the week (e.g., only during evenings or on weekends).<\/p>\n<p><em>This article is part of our ongoing Search Engine Land <a href=\"https:\/\/buradabiliyorum.com\/en\/category\/watch-movies-tv-seriess\/\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Watch Movies &amp; TV Series\" target=\"_blank\" rel=\"noopener\">series<\/a>, Everything you need to know about Google Ads in less than 3 minutes. In each edition, Jyll highlights a different Google Ads feature, and what you need to know to get the best results from it \u2013 all in a quick 3-minute read.<\/em><\/p>\n<\/div>\n<blockquote><p><strong><span style=\"color: #ff6600;\">If you liked the article, do not forget to share it with your friends. Follow us on\u00a0<span style=\"color: #ff0000;\"><a style=\"color: #ff0000;\" href=\"https:\/\/news.google.com\/publications\/CAAqBwgKMN63nwsw68G3Aw\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Google News<\/a><\/span>\u00a0too, click on the star and choose us from your favorites.<\/span><\/strong><\/p><\/blockquote>\n<blockquote>\n<p style=\"text-align: center;\"><strong>If you want to read more like this article, you can visit our <span style=\"color: #ff9900;\"><a style=\"color: #ff9900;\" href=\"https:\/\/buradabiliyorum.com\/en\/category\/technology\/\" target=\"_blank\" >Technology<\/a><\/span> category.<\/strong><\/p>\n<\/blockquote>\n<p><span style=\"color: black;\"><a style=\"color: #ff9900;\" href=\"https:\/\/searchengineland.com\/google-ads-promotion-assets-checklist-463925\" target=\"_blank\" >Source<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s how you can highlight deals and sales in your Search and Performance Max campaigns without touching your core ad copy. With Black Friday, Cyber Monday, and the holiday season fast approaching, you\u2019re probably knee-deep in holiday account planning. Today, we\u2019re zeroing in on a Google Ads feature that you can use all year \u2018round,&#8230;<\/p>\n","protected":false},"author":1,"featured_media":697289,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"fifu_image_url":"https:\/\/searchengineland.com\/wp-content\/seloads\/2025\/10\/google-ads-promotion-assets.png","fifu_image_alt":"","footnotes":""},"categories":[18],"tags":[],"class_list":["post-697288","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-technology"],"_links":{"self":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/697288","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/comments?post=697288"}],"version-history":[{"count":0,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/posts\/697288\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media\/697289"}],"wp:attachment":[{"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/media?parent=697288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/categories?post=697288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/buradabiliyorum.com\/en\/wp-json\/wp\/v2\/tags?post=697288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}